You’ve seen plenty of content on account-based marketing (ABM). However, most ABM “playbooks” give one-size-fits-all advice, which might not apply to your unique challenges.
That’s why we worked with TOPO to develop The ABM Readiness Assessment. It’s a guide to help marketers understand how precise and robust their ABM strategy is. Because while ABM works, it works differently for everyone.
Download this guide, and we’ll walk you through your ABM readiness assessment. Once you know how you rank, we’ll give you tactical advice to help you take the lead and uplevel the specifics of your account-based strategy.
We'll help you assess:
- How strong is your target account selection?
- Do you have the resources you need to succeed?
- Are your sales and marketing teams aligned for account-based plays?
- Are you measuring what matters?
What you'll get:
- RollWorks' ABM Readiness Assessment and unique output
- Four chapters of tactical advice for upleveling, no matter where you're starting
- Extra fill-in-the-blank templates and example action plans
About the AuthorFollow on Linkedin More Content by Caroline Van Dyke, Head of Content