The RollWorks Perspective
As part of AdRoll Group, RollWorks draws on 10+ years of performance marketing experience to help more than thousands of B2B marketers make better impressions, start more compelling conversations, and build more meaningful relationships.
Transparency is the Mother of Insight.
We pull back the curtain on data, so you can measure what matters to you. That means sharing all the data and providing the expert guidance to make sure you can hone campaign performance and prove your efforts are paying off.
Automation Saves Time for Relationships.
At RollWorks, we aggressively automate everything: customer personalization, content delivery across platforms, report generation, and more. That way you can focus less on implementation and more on creating and optimizing campaigns that truly connect with your customers.
RollWorks is the Newest Division of AdRoll Group
In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into high-performance marketing. From this inspiration, we grew to become the most widely used prospecting and retargeting platform. Today we’re a technology innovator trusted by companies around the world to help them grow.
From the beginning, we’ve invested in our technology and collaborated closely with customers to learn what worked for them and what didn’t. This customer-centricity has led us to create two divisions, RollWorks and AdRoll.
While we at RollWorks are focused on the success of B2B marketers, AdRoll is focused on helping ambitious commerce businesses grow. More than 37,000 customers in 180 countries use AdRoll’s self-service platform, services, and support to grow revenue and challenge established brands.
RollWorks in the news
07.11.2018 SalesTech Star
Why Delivering ABM-Focused Conversations At Scale To Your Customers Matters In The Buying Process
Growth marketing and sales is a visible theme for B2B tech companies, focusing on a delectable…
05.18.2018 DemandGen Report
A Look Behind The ABM Curtain: Crafting A Multichannel Hit
The explosion of ABM is changing the way B2B brands approach customer acquisition and key account engagement…
04.25.2018 Marketo Blog
RollWorks’ Jessica Cross named to Marketo’s Fearless50
When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would…
3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point
Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total…
AdRoll Rebrands, Splits Into B2B And B2C Divisions
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B…
AdRoll Restructures, Launches B2B-Focused Division RollWorks
AdRoll announced a corporate restructuring on Tuesday, debuting a new division that is solely focused on the business needs of…
Toby GabrinerCEO AdRoll Group, President RollWorks
Mihir NanavatiVP Product
Jennifer TotonVP Marketing
John DentVP Operations
Prathibha DeshikacharDirector Engineering
Ali BiggsDirector Demand Gen
Shea StringertDirector Sales, West
Darragh FitzpatrickDirector Sales, East
Jeanette JordanHead of Product Marketing
Don’t Be Shy
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