The RollWorks Perspective
As part of AdRoll Group, RollWorks draws on 10+ years of performance marketing experience to help more than thousands of B2B marketers make better impressions, start more compelling conversations, and build more meaningful relationships.
Transparency is the Mother of Insight.
We pull back the curtain on data, so you can measure what matters to you. That means sharing all the data and providing the expert guidance to make sure you can hone campaign performance and prove your efforts are paying off.
Automation Saves Time for Relationships.
At RollWorks, we aggressively automate everything: customer personalization, content delivery across platforms, report generation, and more. That way you can focus less on implementation and more on creating and optimizing campaigns that truly connect with your customers.
RollWorks is the Newest Division of AdRoll Group
In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into high-performance marketing. From this inspiration, we grew to become the most widely used prospecting and retargeting platform. Today we’re a technology innovator trusted by companies around the world to help them grow.
From the beginning, we’ve invested in our technology and collaborated closely with customers to learn what worked for them and what didn’t. This customer-centricity has led us to create two divisions, RollWorks and AdRoll.
While we at RollWorks are focused on the success of B2B marketers, AdRoll is focused on helping ambitious commerce businesses grow. More than 37,000 customers in 180 countries use AdRoll’s self-service platform, services, and support to grow revenue and challenge established brands.
RollWorks in the news
What It Means To Be A Marketing Mentor
Having a mentor to fall back on — and to learn from — can help young marketers navigate tough challenges…
08.10.2018 MarTech Advisor
The Secret to Setting Yourself Up For ABM Success
Ditch The Slides, And Other Ways To Make Marketing Meetings More Effective
The dog days of summer are here, which means more employees may have their mind on…
07.11.2018 SalesTech Star
Why Delivering ABM-Focused Conversations At Scale To Your Customers Matters In The Buying Process
Growth marketing and sales is a visible theme for B2B tech companies, focusing on a delectable…
05.18.2018 DemandGen Report
A Look Behind The ABM Curtain: Crafting A Multichannel Hit
The explosion of ABM is changing the way B2B brands approach customer acquisition and key account engagement…
04.25.2018 Marketo Blog
RollWorks’ Jessica Cross named to Marketo’s Fearless50
When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program, we knew it would…
CEO AdRoll Group, President RollWorks
Sr. Director, Sales
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