Get to know us

We’re leveling the playing field for B2B companies

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration.

RollWorks helps hundreds of B2B companies run ABM at scale, driving results like:

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lift in site visits

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lift in engaged accounts

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return on investment

Our story

As a division of NextRoll, we’re rooted in data and machine learning. We’re growing fast, and the best is yet to come.

2007

AdRoll is founded and quickly becomes the leader in retargeting.

2017

RollWorks platform launched, leveraging AdRoll’s data set and predictive models.

2018

Growlabs acquired, adding contact data and automation to RollWorks.

2018

Powering 70B+ predictions per day with our machine learning model.

2019

AdRoll Group rebrands to NextRoll, a marketing technology company.

2020

RollWorks partner ecosystem launched, enabling even more powerful ABM.

Leadership Team

RollWorks is led by a team of experienced martech, SaaS, and machine learning leaders.

Mihir Nanavati

President, RollWorks

Randi Barshack

CMO

Justin Cooperman

VP, Product Management

Darragh Fitzpatrick

SVP, Sales

John Dent

SVP, Customer Success

Mike Stocker

VP, Strategic Partnerships

Roberta Baldassarre

Sr. Manager, FP&A

Dimitris Adamidis

Director, Operations 
& Support

Work with us

Connect with a career that matters

NextRoll is a fast-growing, well-funded startup with offices around the world. If you want to change the game for B2B marketers worldwide; if you value relationships, transparency, potential, wit, and impact — come join us.