Get to know us

We’re leveling the playing field for B2B companies

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration.

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RollWorks helps hundreds of B2B companies run ABM at scale, driving results like:

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Our story

As a division of NextRoll, we’re rooted in data and machine learning. We’re growing fast, and the best is yet to come.


10 years after retargeting leader AdRoll is founded, RollWorks debuts, leveraging AdRoll’s data set and predictive models.


RollWorks powers 70B+ predictions per day with machine learning model.


NextRoll, a marketing technology company and parent company of RollWorks, formally debuts


  • Democratizes ABM with new pricing and packaging

  • Unveils the RollWorks Tech Partner Program, enabling even more powerful ABM

  • Launches personalization API and partnerships

  • 2021

  • Names Mihir Nanavati new RollWorks President

  • Rolls out Journey Stages and Journey Events

  • Announces new Agency Partner Program

  • 2022

  • Named Top Vendor Among Account-Based Marketing Platforms in Forrester New Wave Report

  • Creates a new standard in intent data with the debut of Keyword Intent.

  • Deepens CRM integrations with the launch of RollWorks Journey Events for HubSpot® and Journey Events for Salesforce.

  • Surpasses 500 HubSpot Integration Installs, 150% more than the nearest ABM competitor; Rolls out Sales Insights for HubSpot

  • Doubles Down on Advertising innovation with Account List Builder, Pixel Assistant, and Site Traffic Revealer
  • 2023

  • Launches RollWorks Workflows to simplify B2B workstreams and maximize efficiency

  • Takes demand generation beyond the traditional form-fill with Hot Contacts, empowering customers to deanonymize hot leads

  • Named in G2’s 2023 Best Software Awards, placing #3 on the Best Marketing and Digital Advertising Products list

  • 2024

  • Named in G2’s 2024 Best Software Awards, for the second year in a row
  • Leadership Team

    RollWorks is led by a team of experienced martech, SaaS, and machine learning leaders.

    Mihir Nanavati Headshot

    Mihir Nanavati

    Chief Innovation and Ecosystem Officer

    Vibhor Kapoor

    Chief Business Officer

    Laura Zwahlen

    Chief Revenue Officer

    Kushan Patel

    VP, Product

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    Work with us

    Connect with a career that matters

    NextRoll is a fast-growing, well-funded startup with offices around the world. If you want to change the game for B2B marketers worldwide; if you value relationships, transparency, potential, wit, and impact — come join us.