Case Studies

How an IT sourcing company firm used ABM to generate quality leads from its target account list

By helping Mixpanel identify and engage its best-fit accounts, RollWorks has been instrumental in helping Mixpanel exceed its marketing goals every quarter for the last year, despite the pandemic

With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight lock-step they were able to deploy a successful ABX strategy to drive brand awareness with top accounts

Learn how Auditoria’s small marketing team has found ways to “ABMify” what they’re already doing to make their demand gen work better for them

See how Trustpilot reached 84% of its target accounts with hyper relevant account-based campaigns.

See how PitchBook used coordinated account-based programs to drive a 170% increase in opportunities, a 79% increase in website visits, and a 220% increase in accounts engaging with their brand.

See how NS1 saw a 69x increase on new pipeline creation, 3x increase in ROI influenced revenue, and a 498% lift in unique visitors from target accounts.

See how Blackbaud saw 94% of target account engaged, 190% increase in engaged visitors, and 10x ROI on pipeline generation with the RollWorks Account-Based Platform.

See how Aircall built their ABM program from the ground up with the RollWorks Account-Based Platform.

See how Personify saw a 39x lift in engaged site visitors, 47x ROI on contributed pipeline, 25x ROI on contributed revenue, and 8.5x ROI on marketing-sourced revenue with their ABM program.

See how Coupa saw 2.5x more conversions, a 54% decrease in CPA, 8.7x ROI on first-touch revenue, and 7.3x ROI on multi-touch revenue with the RollWorks Account-Based Platform.

See how Payscale saw a 5x increase in traffic, closed active opportunities 45% faster, and won 6x ROI in revenue with their ABM program.

See how Dialpad w saw 10x lift in site visits, 52% faster time to close, and 3.25x ROI in closed-won revenue with their ABM program.

See how Transpay used ABM advertising to increase their target account list engagement at half the cost per visit.

Oracle Dyn saw 4X ROI on retargeting and a 28% increase in marketing-qualified leads thanks to RollWorks's ABM advertising.

With RollWorks' ABM advertising, Digital Guardian's marketing team saw 4X ROI in pipeline generated and 2X the conversion rate of leads becoming sales qualified vs Google.