Case Studies
Customer Case Studies
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Read ArticleHow Getting Intentional with ABM Elevated Bombora’s GTM Strategy
Learn how Bombora improved their reach and drove more engagement with a refined advertising strategy alongside RollWorks.
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Read ArticleThe concentrated ABM strategy Obsidian Security used to influence millions in revenue in 7 months
A venture-backed threat monitoring solution for business SaaS apps used account-based marketing to influence millions in revenue with RollWorks
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Read ArticleHow Okta Converted Opps at a 24x Higher Rate Using Intent-Based ABM Campaigns
An Identity Management Vendor sees 24 times Higher Opportunity Rate Using Intent-Based ABM Campaigns.
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Read ArticleHealthcare Data Services Provider Increases New Logo Acquisition 234% with ABM
A Healthcare Provider Data Company and Its Full-Service Marketing Agency see 234% Increases in New Logo with ABM
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Read ArticleABM Case Study: How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality Leads
ABM Case Study: Learn how a growing logistics software provider SnapFulfil used RollWorks ABM to target key accounts and bring in more high-quality leads.
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Read ArticleHow Goverlan Leveraged RollWorks and HubSpot to Drive Upmarket Growth
Learn how Goverlan uses RollWorks in conjunction with its existing HubSpot inbound program to continue growing a client base that spans more than 110 countries and 17 industries.
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Read ArticleHow a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects
How an IT sourcing company firm used ABM to generate quality leads from its target account list
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Read ArticleHow Mixpanel used ABM to support their shift to a freemium, product-led growth model
By helping Mixpanel identify and engage its best-fit accounts, RollWorks has been instrumental in helping Mixpanel exceed its marketing goals every quarter for the last year, despite the pandemic
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Read ArticleLearn how BetterCloud took a quality over quantity approach to their marketing strategy and won
With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight lock-step they were able to deploy a successful ABX strategy to drive brand awareness with top accounts
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Read ArticleHow Auditoria’s small marketing team saw big wins with ABM
Learn how Auditoria’s small marketing team has found ways to “ABMify” what they’re already doing to make their demand gen work better for them
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Read ArticleHow Trustpilot drives account engagement and pipeline with hyper-relevant ABM campaigns
See how Trustpilot reached 84% of its target accounts with hyper relevant account-based campaigns.
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Read ArticleABM Case Study: How PitchBook drove a 170% increase in opportunities through targeted account-based programs
See how PitchBook used coordinated account-based programs to drive a 170% increase in opportunities, a 79% increase in website visits, and a 220% increase in accounts engaging with their brand.
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Read ArticleHow NS1 built an ABM program that drove 69X increase in new pipeline creation in just 5 months
See how NS1 saw a 69x increase on new pipeline creation, 3x increase in ROI influenced revenue, and a 498% lift in unique visitors from target accounts.
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Read ArticleHow Blackbaud saw 4x larger sales opportunities with machine learning
See how Blackbaud saw 94% of target account engaged, 190% increase in engaged visitors, and 10x ROI on pipeline generation with the RollWorks Account-Based Platform.
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Read ArticleHow Aircall built their ABM program from the ground up
See how Aircall built their ABM program from the ground up with the RollWorks Account-Based Platform.
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Read ArticleHow Personify saw 8.5X ROI on sourced revenue with their ABM program
See how Personify saw a 39x lift in engaged site visitors, 47x ROI on contributed pipeline, 25x ROI on contributed revenue, and 8.5x ROI on marketing-sourced revenue with their ABM program.
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Read ArticleHow Coupa won 8.7x ROI on first-touch revenue
See how Coupa saw 2.5x more conversions, a 54% decrease in CPA, 8.7x ROI on first-touch revenue, and 7.3x ROI on multi-touch revenue with the RollWorks Account-Based Platform.
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Read ArticleHow PayScale saw 6x ROI in revenue with their ABM program
See how Payscale saw a 5x increase in traffic, closed active opportunities 45% faster, and won 6x ROI in revenue with their ABM program.
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Read ArticleHow Dialpad closed deals 52% faster with their ABM program
See how Dialpad w saw 10x lift in site visits, 52% faster time to close, and 3.25x ROI in closed-won revenue with their ABM program.
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Read ArticleHow Transpay Increased Engagement at Half the Cost
See how Transpay used ABM advertising to increase their target account list engagement at half the cost per visit.
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