Case Studies

Customer Case Studies

  • How Neon One Expanded Into Outbound With RollWorks & Salesforce

    How Neon One Expanded Into Outbound With RollWorks & Salesforce

    Discover how Neon One, a nonprofit software provider, leveraged RollWorks to improve their display advertising efforts, gain better visibility, and target high-fit prospects.

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  • From Search Struggles to ABM Success: How Nixon Medical Drove 200% Increase In Engagement in One Year

    From Search Struggles to ABM Success: How Nixon Medical Drove 200% Increase In Engagement in One Year

    Discover how Sagefrog Marketing Group and Nixon Medical drove a 200% increase in engagement in just one year with account-based marketing (ABM) and an integrated omnichannel marketing program.

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  • The marketing strategy Kopis used to win 70% more leads and 40% more revenue

    The marketing strategy Kopis used to win 70% more leads and 40% more revenue

    How Kopis transitioned to a digital-first marketing strategy with both a small team and budget.

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  • How LHP Grew Average Lead Value 3x With RollWorks + HubSpot

    How LHP Grew Average Lead Value 3x With RollWorks + HubSpot

    See how LHP increased their lead value by 3x with ABM.

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  • How Getting Intentional with ABM Elevated Bombora’s GTM Strategy

    How Getting Intentional with ABM Elevated Bombora’s GTM Strategy

    Learn how Bombora improved their reach and drove more engagement with a refined advertising strategy alongside RollWorks.

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  • The concentrated ABM strategy Obsidian Security used to influence millions in revenue in 7 months

    The concentrated ABM strategy Obsidian Security used to influence millions in revenue in 7 months

    A venture-backed threat monitoring solution for business SaaS apps used account-based marketing to influence millions in revenue with RollWorks

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  • How Okta Converted Opps at a 24x Higher Rate Using Intent-Based ABM Campaigns

    How Okta Converted Opps at a 24x Higher Rate Using Intent-Based ABM Campaigns

    An Identity Management Vendor sees 24 times Higher Opportunity Rate Using Intent-Based ABM Campaigns.

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  • Healthcare Data Services Provider Increases New Logo Acquisition 234% with ABM

    Healthcare Data Services Provider Increases New Logo Acquisition 234% with ABM

    A Healthcare Provider Data Company and Its Full-Service Marketing Agency see 234% Increases in New Logo with ABM

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  • ABM Case Study:  How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality Leads

    ABM Case Study: How a Growing Logistics Software Provider Used RollWorks to Bring in High-Quality Leads

    ABM Case Study: Learn how a growing logistics software provider SnapFulfil used RollWorks ABM to target key accounts and bring in more high-quality leads.

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  • How Goverlan Leveraged RollWorks and HubSpot to Drive Upmarket Growth

    How Goverlan Leveraged RollWorks and HubSpot to Drive Upmarket Growth

    Learn how Goverlan uses RollWorks in conjunction with its existing HubSpot inbound program to continue growing a client base that spans more than 110 countries and 17 industries.

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  • How a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects

    How a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects

    How an IT sourcing company firm used ABM to generate quality leads from its target account list

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  • How Mixpanel used ABM to support their shift to a freemium, product-led growth model

    How Mixpanel used ABM to support their shift to a freemium, product-led growth model

    By helping Mixpanel identify and engage its best-fit accounts, RollWorks has been instrumental in helping Mixpanel exceed its marketing goals every quarter for the last year, despite the pandemic

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  • Learn how BetterCloud took a quality over quantity approach to their marketing strategy and won

    Learn how BetterCloud took a quality over quantity approach to their marketing strategy and won

    With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight lock-step they were able to deploy a successful ABX strategy to drive brand awareness with top accounts

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  • How Auditoria’s small marketing team saw big wins with ABM

    How Auditoria’s small marketing team saw big wins with ABM

    Learn how Auditoria’s small marketing team has found ways to “ABMify” what they’re already doing to make their demand gen work better for them

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  • How Trustpilot drives account engagement and pipeline with hyper-relevant ABM campaigns

    How Trustpilot drives account engagement and pipeline with hyper-relevant ABM campaigns

    See how Trustpilot reached 84% of its target accounts with hyper relevant account-based campaigns.

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  • ABM Case Study:  How PitchBook drove a 170% increase in opportunities through targeted account-based programs

    ABM Case Study: How PitchBook drove a 170% increase in opportunities through targeted account-based programs

    See how PitchBook used coordinated account-based programs to drive a 170% increase in opportunities, a 79% increase in website visits, and a 220% increase in accounts engaging with their brand.

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  • How NS1 built an ABM program that drove 69X increase in new pipeline creation in just 5 months

    How NS1 built an ABM program that drove 69X increase in new pipeline creation in just 5 months

    See how NS1 saw a 69x increase on new pipeline creation, 3x increase in ROI influenced revenue, and a 498% lift in unique visitors from target accounts.

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  • How Blackbaud saw 4x larger sales opportunities with machine learning

    How Blackbaud saw 4x larger sales opportunities with machine learning

    See how Blackbaud saw 94% of target account engaged, 190% increase in engaged visitors, and 10x ROI on pipeline generation with the RollWorks Account-Based Platform.

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  • How Aircall built their ABM program from the ground up

    How Aircall built their ABM program from the ground up

    See how Aircall built their ABM program from the ground up with the RollWorks Account-Based Platform.

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  • How Personify saw 8.5X ROI on sourced revenue with their ABM program

    How Personify saw 8.5X ROI on sourced revenue with their ABM program

    See how Personify saw a 39x lift in engaged site visitors, 47x ROI on contributed pipeline, 25x ROI on contributed revenue, and 8.5x ROI on marketing-sourced revenue with their ABM program.

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