The Customer:
AMPLIFYING BRAND AWARENESS WITH INNOVATIVE EMPLOYEE ADVOCACY
GaggleAMP empowers social media managers by delivering innovative solutions that transform employees into influential brand advocates. By aiding in curating and distributing content across employee influencers’ social networks, GaggleAMP enhances brand awareness, allowing companies to reach audiences more effectively.
The Challenge:
BRIDGING THE INFORMATION GAP FOR A SMOOTH SALES JOURNEY
Previously leveraging another ABM provider, GaggleAMP experienced limitations in achieving fluidity in the information transition to HubSpot, causing a frictional sales process and diverting the team’s focus from critical outreach endeavors.
The goal was clear—connect the right people to the sales team at the optimal moment, ensuring a seamless flow of information through HubSpot, a tool intrinsic to GaggleAMP’s operations. The quest was to find a solution that integrates harmoniously with HubSpot, allowing sales teams easy access to critical information without manual transfers.
The Switch:
TURNING TO A HOLISTIC VIEW WITH ROLLWORKS
GaggleAMP turned to RollWorks due to its robust and seamless integration with HubSpot. “Switching to RollWorks was about creating cohesion. It was about building a holistic view within HubSpot that our team could easily access, manage, and leverage in real-time,” shares Michelle Brammer, Director of Marketing at GaggleAMP.
The Solution:
STREAMLINED SYNERGY & USER-CENTRIC ONBOARDING
The synergy between RollWorks and HubSpot was instant. GaggleAMP could intuitively set up, get started, and integrate essential features quickly. The dedicated HubSpot documentation and playbooks enabled them to establish a streamlined process autonomously.
“We were thrilled by the onboarding process. It was smooth, and the resources provided made it easy for us to get up and running swiftly. The way the onboarding materials are tailored specifically for HubSpot users is a testament to RollWorks’ commitment to user-centricity,” Michelle shared.
RollWorks’ platform offered GaggleAMP the needed confidence in data accuracy to identify high-fit accounts & contacts and present an intuitive view within HubSpot that their sales team could easily manage and access.
The Implementation:
TAILORING INSIGHTS FOR ENHANCED COLLABORATION
RollWorks facilitated an integrated view in HubSpot, allowing for near real-time insights, which proved revolutionary for the sales team. The Head of Revenue could establish views tailored to each representative/team, simplifying the process of identifying trending topics and essential outreach.
“RollWorks has significantly simplified our day-to-day operations, enhancing our collaboration with the sales team and enabling us to target in-market buyers more effectively,” — Andrew Stewart, Head of Revenue at GaggleAMP
GaggleAMP deployed RollWorks’ Hot Contacts feature, configuring Slack notifications for immediate alerts to their sales team. This approach streamlined the alignment between marketing and sales efforts, enabling the team to identify and engage with the right audiences more efficiently and surpass their lead goals.
The Results:
ACHIEVING IMPACTFUL GROWTH IN RECORD TIME
Within less than three months, RollWorks’ synergy with GaggleAMP paved the way for impressive results:
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6 RollWorks generated deals
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RW-driven ARR: $50,928
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Time to Value: <3 months
“The direct attribution to RollWorks is incredible. We have a booming pipeline, and with RollWorks, we’ve managed to cover our platform costs and more. The integration has helped us create our single largest pipeline for the last month of a quarter since we started with RollWorks on July 5th,” Michelle shared.
The Verdict:
INTEGRAL STRATEGIES AND INTUITIVE PARTNERSHIPS
Michelle echoes the sentiments of her team, “The ease of use, the seamless integration, and the intuitive interface have made RollWorks an integral part of our strategy. It has not just been about the software but the partnership and the people behind it.”
By harnessing the power of seamless integration with HubSpot, the GaggleAMP team could gain real-time insights, assess account compatibility, and perform comparative evaluations with G2, refining their approach to lead engagement.
"Our platform costs are $30K per year and we have a healthy advertising spend too. We’re well on our way to attributable ROI and have paid for the full platform cost and then some."
And with features like Hot Contacts and Slack notifications, GaggleAMP has created a responsive environment, allowing instant alerts for the sales team, further tightening collaboration and ensuring they are always a step ahead in their outreach.
The Future:
FORGING AHEAD WITH CONFIDENCE AND COLLABORATION
For GaggleAMP, RollWorks has proven to be more than a solution; it’s a partnership fostering growth, collaboration, and success. “The results we’ve seen are promising, and we are excited about what the future holds. With RollWorks, we’re confidently moving forward, ensuring our sales team has the right information at the right time, allowing us to hit our lead goals and enhance our collaboration,” Michelle concludes.
Key Takeaways:
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Efficient Onboarding: Quick and autonomous setup with user-centric resources.
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Seamless Integration: Cohesive and real-time insights within HubSpot.
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Enhanced Collaboration: Strengthened synchrony between marketing and sales teams.
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Optimized Outreach: Identification and targeting of high-fit accounts and engaged buyers.
