Hit your targets. All of them.

Reach your target accounts, so you can reach your goals.

A complete account-based platform

Grow revenue confidently compared to other ABM vendors.

Identification

Identify your ideal customer profile and target accounts.

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Engagement

Engage your accounts (even without a target account list).

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Measurement

Measure the effectiveness of your ABM programs.

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Take a quick tour

Get a glimpse into the RollWorks account-based platform in this 90-second video. See how RollWorks can help you find your best-fit accounts, run cross-channel campaigns, and track everything—from reach to revenue.

Identification Solution

Find your best-fit accounts

Identify your ideal customer profile, target account lists, and key buyers. Use your data, combined with ours, to advance your account-based programs, validate targets, and uncover new opportunities:

  • ICP Insights—Become more account-based by defining your ICP using existing data.
  • Target Account Selection—Advance your account-based strategies by building a target account list.
  • Contact Selection—Reach the key decision makers at target accounts (and not those in unrelated roles).

Engagement Solution

Run cross-channel campaigns

Engage high-fit accounts (even without a target account list) with advertising and SDR emails. Our solution can help you run lead-generation and highly targeted ABM programs:

  • Account-Based Ads—Pinpoint your audiences online and bring traffic to your site.
  • Retargeting Ads—Bring traffic back to your site for conversion. Layer in CRM and marketing automation data and reach the visitors you care about most.
  • Personalized Ads—Serve highly relevant ads with dynamic messages.
  • Sales Automation—Automate emails from your reps with triggered follow-ups to increase your connect rate.

Measurement Solution

Track everything—from reach to revenue

Measure the effectiveness of your ABM programs in our dash or directly within your CRM or marketing automation platform:

  • NEW: Journey Stages (Beta)—Track progression of your target accounts along their buying journey and justify your spend.
  • Account-Based Dashboard—Show off the revenue influenced by your ABM advertising programs with one simple dashboard.
  • Campaign Analytics—View spend, reach, impressions, clicks and more to know what’s working with your ABM ads.
  • CRM and Marketing Automation Connectors—See performance data directly in Salesforce, Marketo, or Hubspot.
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Get started with RollWorks today

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors