Drive awareness with the right accounts
Whether you have a product or sales led growth strategy, you need to figure the right accounts to target, find the right messaging that resonates with them, and reach them with that messaging, wherever they are. The RollWorks platform can help you determine and reach the specific accounts and buyers you care about.
- Use machine learning to identify your ideal customer profile and score your target account list
- Layer on Intent and Engagement signals to see which accounts are showing early readiness signals
- Engage your target accounts with best-in-class advertising and cross-channel ABM campaigns to drive awareness and brand recognition
- Uncover website visitor data to undersand account behavior and inform programs and outreach