RollWorks Blog
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The Top 4 ABM Tactics to Try in 2024
Discover cutting-edge ABM tactics for 2024, including intent data and AI integration, to elevate your B2B marketing and target high-value accounts with precision and personalization.
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ABM Holiday Gifting: Strategic Tips for Every B2B Marketer
Boost your ABM campaign results this holiday season with RollWorks' expert gifting strategies and insights from top industry partners for standout customer engagement.
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Next-Level Marketing Automation: How RollWorks Workflows Streamline Sales Handoffs
Discover how RollWorks' Workflows can transform your marketing strategy with seamless sales integration, personalized campaigns, and automated lead management for peak efficiency and engagement.
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'Tis the Season to Invest In Your Pipeline
Learn why running ad campaigns during the holidays can be crucial to closing more deals early in the new year!
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Advocating for ABM: Creating a Business Case for Investing in Account-Based Marketing
Discover the transformative potential of Account-Based Marketing as we dive into building a robust business case, ensuring sales and marketing alignment, and spotlighting the ROI gains with ABM.
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RollWorks Gives Thanks for Top Honors From G2
RollWorks was named #3 on G2's 2023 Best Software Awards list for Best Marketing & Digital Advertising Products. Read our 4 tips for building customer trust.
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Crash Course on Intent Data: 3 Tactics for Better ABM Campaign Results
Learn how intent data transforms Account-Based Marketing (ABM) strategies, guiding precision targeting and fostering genuine relationships with high-value accounts.
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Find the Buyers You've Been Missing with RollWorks' Hot Contacts
Uncover hidden opportunities, accelerate your success, and turn up the heat on your marketing and sales efforts with RollWorks' Hot Contacts, a game-changing solution to capturing high-quality leads!
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Top ABM Tactics to Power Through Q4
Master the art of B2B buying with RollWorks: Dive into intent data, personalization, scalability, and the latest KPI trends.
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AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences
Explore the transformative power of AI in ABM with RollWorks: dive deep into precision targeting, personalized content, and the groundbreaking success stories shaping the future of marketing.
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Driving Revenue with Data: How to Leverage Full-Funnel B2B Advertising
Master the art of full-funnel B2B advertising and unlock the potential of data-driven strategies to drive revenue.
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From Missteps to Mastery: Perfecting Sales and Marketing Collaboration
Explore the transformative power of the lockstep model in aligning marketing and sales teams, ensuring synchronized strategies, and leveraging platforms like RollWorks for data-driven results.
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Personalization in B2B Marketing: How RollWorks Can Help You Connect with Your Target Audience
Explore the power of personalization in B2B marketing, its benefits, practical examples, and how RollWorks can elevate your personalization game.
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The 32 Best Ways to Generate More B2B Sales Leads
Discover how to create new connections & get more B2B sales leads for your business with our list of 32 effective B2B lead generation strategies here.
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Understanding Your Sales Pipeline: A Roadmap to a Higher Win Rate
Master the art of understanding your sales pipeline: build, analyze, and optimize for robust sales performance at every stage of the buyer’s journey.
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Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability
Dive into the transformative power of the Rule of 40 in B2B marketing, offering strategies for aligning creativity with business ROI and impressing the C-suite.
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Supercharge Your B2B Lead Generation: Strategies for Small Budgets and Big Growth Goals
Discover how to maximize your B2B lead generation efforts regardless of your budget size, featuring proven strategies and actionable tips for achieving significant growth objectives.
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Marketing Unplugged with VP of Marketing, Jodi Cerretani
RollWorks' VP of Marketing, Jodi Cerretani, shares her valuable insights on high-growth tech marketing, her career, and her innovative philosophy on team pods and customer marketing.
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3 Ways to Use the RollWorks ABM Integration with HubSpot to Boost Lead Quality
Explore three potent strategies to leverage the RollWorks-HubSpot ABM integration for improving lead quality, bolstering conversions, and driving impactful B2B marketing campaigns.
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Making Waves with RollWorks: A Summer Splash of G2 Successes
Discover how RollWorks' account-based platform drives summer marketing success with efficiency, flexibility, and time-to-value at its core.
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