RollWorks Blog

With people spending more time online than ever before, more than half of the content that influences B2B deals is consumed online. And you'll need to shift to win in Q4.

RollWorks is committed to a partner-first approach where our customers can experience the value of bidirectional integrations with best-of-breed Martech vendors to create the optimal stack.

Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

2020 has opened doors for us to take the relativity of personalization to a new level. It’s all about embracing the imperfect marketer and leading with empathy.

Getting started with ABM can feel like a huge undertaking, but using the right tools can make it easier. And LinkedIn’s targeting capabilities are one of the best tools available for ABM.

Want to take your demand gen programs to the next level? ABMify with just a few clicks and reap the ROI rewards. See how.

And an effective social media campaign doesn’t have to take tons of time. 79% of marketers saw results by investing just six hours a week on social media. Learn how.

Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates on emails, more form fills on our website, and higher quality interactions during webinars.

Whether you’re a marketing team of 10 or 100, the RollWorks & Opensense integration can help you orchestrate a sophisticated & effective omni-channel ABM program at a fraction of the cost.

To be honest, account-based is just the new best-in-breed approach to B2B marketing. I’m a team of one, and I’m account-based. That will be the new norm.

If you’re just getting started, here are seven tips to help you implement a solid B2B advertising strategy. These tips should help you regardless of your industry or target customer.

Organizations with tightly knit marketing and sales teams not only grew more revenue, they also generated almost 50 percent of those sales from marketing pipeline. Want the same?

Burnout permeates all corners of our current world—and webinars are no exception. In these heavily virtual times, the craftiest marketers consider other signals of engagement beyond 'attendance'.

New to retargeting? No need to worry, we have the beginner's guide you've been waiting for. Read more to learn how to tap into a well of potential.

Before we can even talk about executing ABM, let’s take a step back to understand the importance of creating that nucleus (TAL) for your brand’s ABM strategy. This recipe does just the trick.

The key to dreaming up killer digital strategy? An account-based focus and a combination of right and left brain thinking.

Ready to get started with the basics of more personalized advertising? We've got you covered with 6 steps to move in the right direciton.

Simplify your sales process with Sales Insights. Our new product is powered by data science to identify spikes in account-based activity.

Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.