RollWorks Blog

  • It’s Official: ABM is No Longer Limited to Big Marketing Teams

    It’s Official: ABM is No Longer Limited to Big Marketing Teams

    Small teams don’t just stand to benefit from ABM. They now run some of the best programs on the planet.

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  • 4 Things to Recalibrate to Close Q4 Strong

    4 Things to Recalibrate to Close Q4 Strong

    With people spending more time online than ever before, more than half of the content that influences B2B deals is consumed online. And you'll need to shift to win in Q4.

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  • Announcing the RollWorks Technology Partner Ecosystem

    Announcing the RollWorks Technology Partner Ecosystem

    RollWorks is committed to a partner-first approach where our customers can experience the value of bidirectional integrations with best-of-breed Martech vendors to create the optimal stack.

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  • 3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

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  • ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real

    ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real

    2020 has opened doors for us to take the relativity of personalization to a new level. It’s all about embracing the imperfect marketer and leading with empathy.

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  • How to Build a B2B LinkedIn Marketing Strategy

    How to Build a B2B LinkedIn Marketing Strategy

    Getting started with ABM can feel like a huge undertaking, but using the right tools can make it easier. And LinkedIn’s targeting capabilities are one of the best tools available for ABM.

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  • How to ABMify Your Demand Gen Programs in a Few Clicks

    How to ABMify Your Demand Gen Programs in a Few Clicks

    Want to take your demand gen programs to the next level? ABMify with just a few clicks and reap the ROI rewards. See how.

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  • How to Create a B2B Social Media Marketing Campaign

    How to Create a B2B Social Media Marketing Campaign

    And an effective social media campaign doesn’t have to take tons of time. 79% of marketers saw results by investing just six hours a week on social media. Learn how.

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  • How to Scale ABM on a Small but Mighty Marketing Team

    How to Scale ABM on a Small but Mighty Marketing Team

    Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates on emails, more form fills on our website, and higher quality interactions during webinars.

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  • Deliver a Unified Omni-Channel Experience with RollWorks + Opensense

    Deliver a Unified Omni-Channel Experience with RollWorks + Opensense

    Whether you’re a marketing team of 10 or 100, the RollWorks & Opensense integration can help you orchestrate a sophisticated & effective omni-channel ABM program at a fraction of the cost.

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  • 4 Signs Your ABM Mindset Needs a Tune-up

    4 Signs Your ABM Mindset Needs a Tune-up

    To be honest, account-based is just the new best-in-breed approach to B2B marketing. I’m a team of one, and I’m account-based. That will be the new norm.

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  • 7 Tips for B2B Targeted Online Advertising for Maximum ROI

    7 Tips for B2B Targeted Online Advertising for Maximum ROI

    If you’re just getting started, here are seven tips to help you implement a solid B2B advertising strategy. These tips should help you regardless of your industry or target customer.

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  • How to Unite Marketing and Sales for Good

    How to Unite Marketing and Sales for Good

    Organizations with tightly knit marketing and sales teams not only grew more revenue, they also generated almost 50 percent of those sales from marketing pipeline. Want the same?

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  • It’s Time to Give No-Shows the Throne: How to Revive Webinar Burnout

    It’s Time to Give No-Shows the Throne: How to Revive Webinar Burnout

    Burnout permeates all corners of our current world—and webinars are no exception. In these heavily virtual times, the craftiest marketers consider other signals of engagement beyond 'attendance'.

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  • A Beginner's Guide to CRM Retargeting

    A Beginner's Guide to CRM Retargeting

    New to retargeting? No need to worry, we have the beginner's guide you've been waiting for. Read more to learn how to tap into a well of potential.

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  • An 8 Ingredient Recipe for Building a Data-Driven Target Account List

    An 8 Ingredient Recipe for Building a Data-Driven Target Account List

    Before we can even talk about executing ABM, let’s take a step back to understand the importance of creating that nucleus (TAL) for your brand’s ABM strategy. This recipe does just the trick.

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  • 9 Steps to Master Digital Marketing by Unleashing Your Left and Right Brain

    9 Steps to Master Digital Marketing by Unleashing Your Left and Right Brain

    The key to dreaming up killer digital strategy? An account-based focus and a combination of right and left brain thinking.

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  • Personalized Advertising 101: Best Practices For Creating Ads That Suit Your Audience

    Personalized Advertising 101: Best Practices For Creating Ads That Suit Your Audience

    Ready to get started with the basics of more personalized advertising? We've got you covered with 6 steps to move in the right direciton.

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  • Meet Your Sellers’ New Best Friend: Sales Insights

    Meet Your Sellers’ New Best Friend: Sales Insights

    Simplify your sales process with Sales Insights. Our new product is powered by data science to identify spikes in account-based activity.

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  • What 21 Years of Marriage Taught Me About Working with Sales

    What 21 Years of Marriage Taught Me About Working with Sales

    Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.

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