RollWorks Blog

  • Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle

    Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle

    Having more intent data allows marketing and sales additional information to determine who, how, and when specific users / accounts should be engaged.

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  • How 4 Companies Used ABM to Move Upmarket

    How 4 Companies Used ABM to Move Upmarket

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  • 10 Attributes High-Performing Revenue Teams Have In Common

    10 Attributes High-Performing Revenue Teams Have In Common

    For the most part, revenue maturity in business is similar to the blurred lines between childhood and adulthood — painful at times, but more than worth it once you’re there. Is your company ready?

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  • 8 Secret Tips & Tricks to Survive (and Thrive) at 2022 SKO

    8 Secret Tips & Tricks to Survive (and Thrive) at 2022 SKO

    Ready for SKO? If your answer is no, you're not alone. With a handy BINGO game for smirking, and 8 secret tips & tricks for getting that marketing and sales relationship working, you'll be all set.

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  • Insider Holiday Gifting Tips from 4 B2B Marketing Experts

    Insider Holiday Gifting Tips from 4 B2B Marketing Experts

    As we head into the holidays, we decided to check in with our gifting partners to get their expert tips and learn about their top performing packages.

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  • Driving ABM with Multi-Channel MarTech Stack Integrations

    Driving ABM with Multi-Channel MarTech Stack Integrations

    If you don’t want to be left behind, you have to put your money where your mouth is and invest in MarTech platforms for your business.

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  • How Honeywell invests in innovation with ABM

    How Honeywell invests in innovation with ABM

    To move the needle in today’s landscape, companies of all types must embrace digital innovation and become hyper-targeted in their approach. Honeywell was no exception — here's how they did it.

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  • The 30-60-90 Day (And Beyond) ABM New Hire Plan

    The 30-60-90 Day (And Beyond) ABM New Hire Plan

    Whether you’re hiring dedicated ABM professionals or ABM-ifying your current marketing team, here’s the framework you need to ramp your ABM efforts and set up each new hire for success.

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  • 2021: An ABM Year In Review

    2021: An ABM Year In Review

    2021: An ABM Year In Review. What happened, what changed, and how ABM moves forward and continues to grow.

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  • How To Get Your Team On Board With ABM, Overcome Objections, and Look Like A Total Superhero Doing It

    How To Get Your Team On Board With ABM, Overcome Objections, and Look Like A Total Superhero Doing It

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  • Looking Beyond the Third Party Cookie

    Looking Beyond the Third Party Cookie

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  • What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-first for a reason and marketers need to focus on what strategies do rather than the acronyms.

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  • Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.

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  • The Evolution of B2B Marketing

    The Evolution of B2B Marketing

    Business-to-business (B2B) marketing has evolved. See how B2B marketing has changed over the years and how inbound and ABM play a role.

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  • How to ABMify Your Marketing Without a Dedicated ABM Team

    How to ABMify Your Marketing Without a Dedicated ABM Team

    Can't relate to teams with all the headcount to hire an exclusive ABM team? You're far from alone — here's how lean teams can ABMify their existing headcount to build a lean, mean account team.

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  • 4 Ways Marketing Leaders Can Get More from Their Data

    4 Ways Marketing Leaders Can Get More from Their Data

    Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.

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  • What’s Working in ABM: 4 B2B Marketing Trends in 2021

    What’s Working in ABM: 4 B2B Marketing Trends in 2021

    Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.

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  • The ABM CTAs that Power a Full Funnel Strategy

    The ABM CTAs that Power a Full Funnel Strategy

    What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.

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  • ABM in 21 Days: 3+ Steps to Get Started Today

    ABM in 21 Days: 3+ Steps to Get Started Today

    With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.

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  • How to Map Account-Based Campaigns to Demand Gen

    How to Map Account-Based Campaigns to Demand Gen

    To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.

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