RollWorks Blog

  • Mapping to Innovate & Improve the Customer Lifecycle

    Mapping to Innovate & Improve the Customer Lifecycle

    Hannah Shain, VP of Marketing at SmartBug Media, shares insider tips on how to revamp the customer journey map.

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  • The Secret to Spending Less on Customer Acquisition

    The Secret to Spending Less on Customer Acquisition

    Make expansion revenue scalable and sustainable to consistently grow your business.

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  • How ABM is Driving Marketing Innovation in 2022

    How ABM is Driving Marketing Innovation in 2022

    A look at how marketers' investment in ABM will continue to evolve our industry in 2022.

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  • How to Build a Great B2B Marketing Team That Scales

    How to Build a Great B2B Marketing Team That Scales

    A marketing team blueprint breakdown to help as you scale to support ABM.

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  • CRO, Darragh Fitzpatrick Talks Sales Empowerment on the Revenue Generator Podcast

    CRO, Darragh Fitzpatrick Talks Sales Empowerment on the Revenue Generator Podcast

    Chief Revenue Officer at RollWorks, Darragh Fitzpatrick shares insights on how to expedite demand generation and increase recurring revenue on the Revenue Generator Podcast.

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  • Transforming Account-based Sales and Marketing Strategies with Hybrid Experiences

    Transforming Account-based Sales and Marketing Strategies with Hybrid Experiences

    Maximize top-of-funnel awareness campaigns with direct mail to engage new prospects and open the door for future sales opportunities.

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  • [Workbook] How to Hack Marketing & Sales Alignment

    [Workbook] How to Hack Marketing & Sales Alignment

    A marketing and sales alignment workbook to help bring balance to your teams and implement ABM programs efficiently for faster revenue growth.

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  • Level-Up Conversational Marketing with RollWorks & Drift

    Level-Up Conversational Marketing with RollWorks & Drift

    RollWorks is excited to announce our conversational marketing integration with chat automation leader Drift.

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  • Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tips on how healthcare marketers tackle ABM challenges and measure success.

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  • Show and Prove: How to Overcome ABM Measurement Challenges

    Show and Prove: How to Overcome ABM Measurement Challenges

    Overcome common ABM challenges to prove and measure your team’s impact on revenue.

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  • 5 Ways Sales Teams Can Get the Most Out of Account-based Marketing

    5 Ways Sales Teams Can Get the Most Out of Account-based Marketing

    ABM plays that can help sellers increase productivity and close deals faster.

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  • How resource-strapped teams can master multi-channel ABM measurement

    How resource-strapped teams can master multi-channel ABM measurement

    With the right ABM platform, small marketing teams can automate time-consuming processes and gain insights that lead to big results.

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  • The State of Sales Acceleration: Q&A with Danilo Nikolich, Sr. Director of SDRs at RollWorks

    The State of Sales Acceleration: Q&A with Danilo Nikolich, Sr. Director of SDRs at RollWorks

    Accelerating sales with ABM: Q&A with Danilo Nikolich, Sr. Director of SDRs at RollWorks.

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  • [Template] How to Design Your Own Target Account Journey

    [Template] How to Design Your Own Target Account Journey

    Map and measure your account based marketing strategy and progress your target accounts to the next stage in the revenue funnel with this ebook template.

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  • How to Win in 2022 With Intent-Based ABM

    How to Win in 2022 With Intent-Based ABM

    Find your engaged audience, how to prioritize them, and build an intent-based marketing campaign to focus your efforts on high-value accounts that are more likely to purchase.

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  • How to Increase Opportunity Creation Rate by 24x Like Okta

    How to Increase Opportunity Creation Rate by 24x Like Okta

    The Step-By-Step Process Okta Used to Launch ABM Intent-Based Campaigns as a progression of its primary go-to-market segments, including IT modernization, security, and digital transformation.

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  • 9 Signs You’re Already Doing Great ABM (and you don’t even know it!)

    9 Signs You’re Already Doing Great ABM (and you don’t even know it!)

    You're probably already doing a lot of ABM practices without even realizing it. Get started with ABM on a small scale before needing to invest a ton of resources.

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  • Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle

    Introducing G2 Buyer Intent to Power ABM Throughout the Entire Lifecycle

    Having more intent data allows marketing and sales additional information to determine who, how, and when specific users / accounts should be engaged.

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  • How 4 Companies Used ABM to Move Upmarket

    How 4 Companies Used ABM to Move Upmarket

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  • 10 Attributes High-Performing Revenue Teams Have In Common

    10 Attributes High-Performing Revenue Teams Have In Common

    For the most part, revenue maturity in business is similar to the blurred lines between childhood and adulthood — painful at times, but more than worth it once you’re there. Is your company ready?

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