RollWorks Blog

  • It’s Time to Give No-Shows the Throne: How to Revive Webinar Burnout

    It’s Time to Give No-Shows the Throne: How to Revive Webinar Burnout

    Burnout permeates all corners of our current world—and webinars are no exception. In these heavily virtual times, the craftiest marketers consider other signals of engagement beyond 'attendance'.

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  • A Beginner's Guide to CRM Retargeting

    A Beginner's Guide to CRM Retargeting

    New to retargeting? No need to worry, we have the beginner's guide you've been waiting for. Read more to learn how to tap into a well of potential.

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  • An 8 Ingredient Recipe for Building a Data-Driven Target Account List

    An 8 Ingredient Recipe for Building a Data-Driven Target Account List

    Before we can even talk about executing ABM, let’s take a step back to understand the importance of creating that nucleus (TAL) for your brand’s ABM strategy. This recipe does just the trick.

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  • 9 Steps to Master Digital Marketing by Unleashing Your Left and Right Brain

    9 Steps to Master Digital Marketing by Unleashing Your Left and Right Brain

    The key to dreaming up killer digital strategy? An account-based focus and a combination of right and left brain thinking.

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  • Personalized Advertising 101: Best Practices For Creating Ads That Suit Your Audience

    Personalized Advertising 101: Best Practices For Creating Ads That Suit Your Audience

    Ready to get started with the basics of more personalized advertising? We've got you covered with 6 steps to move in the right direciton.

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  • Meet Your Sellers’ New Best Friend: Sales Insights

    Meet Your Sellers’ New Best Friend: Sales Insights

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  • What 21 Years of Marriage Taught Me About Working with Sales

    What 21 Years of Marriage Taught Me About Working with Sales

    Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.

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  • Growth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement

    Growth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement

    Think 'hacks' and 'ABM' don't go together? Read our latest post to find out how quick wins aren't make believe when it comes to account-based strategies.

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  • The Case for Intent: Quick Wins to Transform Your ABM

    The Case for Intent: Quick Wins to Transform Your ABM

    While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?

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  • (Re)think, (Re)adjust, (Re)fresh: How EZ Texting’s Marketing Strategy Pivoted in 2020

    (Re)think, (Re)adjust, (Re)fresh: How EZ Texting’s Marketing Strategy Pivoted in 2020

    Here’s how the team at EZ Texting tackled Summer 2020 with a range of rethinking, readjusting, and refreshing; everything we needed to stay afloat and thrive in the face of adversity.

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  • ABM (in the Spring of 2020) Just Got Easier

    ABM (in the Spring of 2020) Just Got Easier

    Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.

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  • Announcing Account Intent and Deeper Partnership with Intent Data Leader Bombora

    Announcing Account Intent and Deeper Partnership with Intent Data Leader Bombora

    The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.

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  • Paycheck Protection Program (PPP): What Is It and How Do I Get It?

    Paycheck Protection Program (PPP): What Is It and How Do I Get It?

    Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.

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  • When Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech

    When Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech

    In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.

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  • ABM for the Few? No, ABM for the Many: Why Account-Based Marketing Matters Now

    ABM for the Few? No, ABM for the Many: Why Account-Based Marketing Matters Now

    Now, more than ever, precision and smart resource allocation are key to ABM success. That's why RollWorks is thrilled to be bringing new pricing and our HubSpot integration to the masses.

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  • 40 Days and 40 Nights Without Events: How One Event Marketer Did It

    40 Days and 40 Nights Without Events: How One Event Marketer Did It

    Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

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  • Discover and Engage Known and Unknown Buyers with Marketo and RollWorks

    Discover and Engage Known and Unknown Buyers with Marketo and RollWorks

    Discovering and expanding into your known and unknown universe of buyers online is key to staying ahead in the wake of recent event cancellations and a booming digital market.

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  • How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.

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  • Why We Turned Everything Upside Down for B2BMX

    Why We Turned Everything Upside Down for B2BMX

    Tired of checklist marketing? Break the insameity.

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  • What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.

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