RollWorks Blog

Why B2B marketers are moving past measuring leads and toward influencing accounts

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.
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- Twitter
- Email
- LinkedIn
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How to Build a B2B Contacts List for an ABM Campaign

If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.
- Facebook
- Twitter
- Email
- LinkedIn
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4 Challenges of Target Account Selection for ABM (and what to do about it)

Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
7 Mistakes to Avoid When Building Your Ideal Customer Profile

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Measure ABM Programs at Any Level

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Uplevel Your Account-Based Marketing and Sales Alignment

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The 7 Most Powerful B2B Lead Generation Strategies in 2019

Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Staff and Fund Your ABM Programs at Any Level

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Uplevel Your Target Account Selection Process for ABM

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Q&A with Mike Stocker: New VP of Strategic Partnerships

We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The Top 5 ABM Tactics to Try in 2019

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Effectively Measure an Account-Based Marketing Campaign

Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to get executives to buy into an ABM program

When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Template] How to use an ideal customer profile template to develop your ABM strategy

Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
This is the B2B data you’ve been waiting for

Growing a business today means engaging with your customers where and when they want to hear from you. For B2B...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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RollWorks Blog

Why B2B marketers are moving past measuring leads and toward influencing accounts

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

How to Build a B2B Contacts List for an ABM Campaign

If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.

4 Challenges of Target Account Selection for ABM (and what to do about it)

Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

7 Mistakes to Avoid When Building Your Ideal Customer Profile

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

How to Measure ABM Programs at Any Level

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

How to Uplevel Your Account-Based Marketing and Sales Alignment

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

The 7 Most Powerful B2B Lead Generation Strategies in 2019

Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

How to Staff and Fund Your ABM Programs at Any Level

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

How to Uplevel Your Target Account Selection Process for ABM

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

Q&A with Mike Stocker: New VP of Strategic Partnerships

We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.

The Top 5 ABM Tactics to Try in 2019

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

How to Effectively Measure an Account-Based Marketing Campaign

Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.

How to get executives to buy into an ABM program

When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

[Template] How to use an ideal customer profile template to develop your ABM strategy

Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...

Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.

This is the B2B data you’ve been waiting for

Growing a business today means engaging with your customers where and when they want to hear from you. For B2B...