RollWorks Blog
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Read PostWhat’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX
Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-first for a reason and marketers need to focus on what strategies do rather than the acronyms.
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Read PostMeet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact
With Journey Events, marketers no longer need to infer impact, they can visually map impact. The latest update from RollWorks to empower teams with the metrics and ROI they need to succeed.
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Read PostThe Evolution of B2B Marketing Infographic
Business-to-business (B2B) marketing has evolved. See how B2B marketing has changed over the years and how inbound and ABM play a role.
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Read PostHow to ABMify Your Marketing Without a Dedicated ABM Team
Can't relate to teams with all the headcount to hire an exclusive ABM team? You're far from alone — here's how lean teams can ABMify their existing headcount to build a lean, mean account team.
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Read Post4 Ways Marketing Leaders Can Get More from Their Data
Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.
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Read PostWhat’s Working in ABM: 4 B2B Marketing Trends in 2021
Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.
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Read PostThe ABM CTAs that Power a Full Funnel Strategy
What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.
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Read PostABM in 21 Days: 3+ Steps to Get Started Today
With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.
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Read PostHow to Map Account-Based Campaigns to Demand Gen
To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.
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Read PostWhy Companies are Turning to ABM Now, and You Should Too
ABM is a tried-and-proven way to help your business achieve these goals in Q4 and beyond. Why? Here are some of the best reasons to implement ABM now:
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Read Post7 Hacks to Heat Up Demand This Summer
If your demand is cooling off as the summer temperatures rise and all of your prospects pack up for much needed PTO, make sure you don't let demand goals slip with these hacks.
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Read PostHow Snowflake Builds 1:1 ABM Experiences That Scale
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Read PostHow to report on your ABM campaigns—The ABM Reporting Template
Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.
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Read PostGetting Intentional with Intent Data: How to Overcome the Most Common Challenges
How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.
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Read PostHow to Build B2B Target Audiences for a Marketing Campaign
What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.
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Read PostIntroducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys
We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.
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Read PostHow BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX
Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.
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Read PostHow To Build a Sustainable Sales Pipeline With Shorter Deal Cycles
Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.
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Read PostHow to turn awareness into engagement without (only) relying on email
While email feels essential, you need to stop treating it like your only means to engage—and to start running multichannel programs that meet your target customers in all the places they hang out.
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Read PostHow Small Marketing Teams Win Big with ABM
With limited resources, a small but mighty marketing team celebrates each win without getting complacent. They treat every success as a step towards something greater—a way to propel future growth.
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