RollWorks Blog

  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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  • The 7 Most Powerful B2B Lead Generation Strategies in 2019

    The 7 Most Powerful B2B Lead Generation Strategies in 2019

    Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

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  • How to Staff and Fund Your ABM Programs at Any Level

    How to Staff and Fund Your ABM Programs at Any Level

    Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

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  • How to Uplevel Your Target Account Selection Process for ABM

    How to Uplevel Your Target Account Selection Process for ABM

    Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

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  • Q&A with Mike Stocker: New VP of Strategic Partnerships

    Q&A with Mike Stocker: New VP of Strategic Partnerships

    We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.

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  • The Top 5 ABM Tactics to Try in 2019

    The Top 5 ABM Tactics to Try in 2019

    Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

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  • SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

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  • Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

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  • How to Effectively Measure an Account-Based Marketing Campaign

    How to Effectively Measure an Account-Based Marketing Campaign

    Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.

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  • How to get executives to buy into an ABM program

    How to get executives to buy into an ABM program

    When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

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  • [Template] How to use an ideal customer profile template to develop your ABM strategy

    [Template] How to use an ideal customer profile template to develop your ABM strategy

    Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...

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  • Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

    Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

    RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.

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  • This is the B2B data you’ve been waiting for

    This is the B2B data you’ve been waiting for

    Growing a business today means engaging with your customers where and when they want to hear from you. For B2B...

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  • An Introduction to Full Funnel Marketing

    An Introduction to Full Funnel Marketing

    Do you remember when marketing used to be a fairly simple process? The marketing department would find new leads and...

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  • 9 ABM terms you must know to try ABM today

    9 ABM terms you must know to try ABM today

    What’s the difference between a true and a total match rate? What’s a demand unit—and how do you close more...

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  • 7 simple ways to get sales to support ABM

    7 simple ways to get sales to support ABM

    Account-based marketing (ABM) is not only changing B2B marketing strategy, but also B2B sales as a whole. When marketing and...

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  • B2B Ad Basics: 4 Powerful B2B Advertising Examples

    B2B Ad Basics: 4 Powerful B2B Advertising Examples

    If you’re a B2B marketer looking to improve your B2B ad performance there are 4 basic types of must-have ads in your arsenal. See great B2B advertising examples that will help you in your ad creation.

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  • 4 Target account list tips (we learned the hard way)

    4 Target account list tips (we learned the hard way)

    I’ve given 20+ presentations on how to implement ABM and have shown a version of the slide below every single...

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  • Account-based marketing not working? Try these 4 fixes.

    Account-based marketing not working? Try these 4 fixes.

    Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. But most organizations are doing it wrong. Let’s...

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