RollWorks Blog
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Read PostWhat’s Working in ABM: 4 B2B Marketing Trends in 2021
Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.
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Read PostThe ABM CTAs that Power a Full Funnel Strategy
What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.
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Read PostABM in 21 Days: 3+ Steps to Get Started Today
With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.
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Read PostHow to Map Account-Based Campaigns to Demand Gen
To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.
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Read PostWhy Companies are Turning to ABM Now, and You Should Too
ABM is a tried-and-proven way to help your business achieve these goals in Q4 and beyond. Why? Here are some of the best reasons to implement ABM now:
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Read Post7 Hacks to Heat Up Demand This Summer
If your demand is cooling off as the summer temperatures rise and all of your prospects pack up for much needed PTO, make sure you don't let demand goals slip with these hacks.
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Read PostHow Snowflake Builds 1:1 ABM Experiences That Scale
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Read PostHow to report on your ABM campaigns—The ABM Reporting Template
Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.
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Read PostGetting Intentional with Intent Data: How to Overcome the Most Common Challenges
How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.
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Read PostHow to Build B2B Target Audiences for a Marketing Campaign
What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.
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Read PostIntroducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys
We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.
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Read PostHow BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX
Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.
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Read PostHow To Build a Sustainable Sales Pipeline With Shorter Deal Cycles
Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.
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Read PostHow to turn awareness into engagement without (only) relying on email
While email feels essential, you need to stop treating it like your only means to engage—and to start running multichannel programs that meet your target customers in all the places they hang out.
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Read PostHow Small Marketing Teams Win Big with ABM
With limited resources, a small but mighty marketing team celebrates each win without getting complacent. They treat every success as a step towards something greater—a way to propel future growth.
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Read PostDirect Mail Isn’t Enough: Why Marketers Need to Shift to a Personal Experiences Approach
One channel alone never cuts it for ABM success. That's why RollWorks is excited to announce its partnership with Alyce, the category creator of Personal Experience (PX). Learn more.
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Read PostB2B Sales Leads: The 32 Best Ways to Generate More Leads
Want to get more B2B sales leads? Learn the 32 best ways top companies are using to generate more B2B sales leads today.
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Read PostHow Small Teams Crack the ABM Code: All About Attracting the Right Attention
By adding ABM to the mix, you can make sure your target audience gets to know what you have to offer faster and more clearly.
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Read Post4 Things To Consider When Choosing an Account-Based Marketing Company
Businesses that want to try ABM have a lot of options when it comes to which account-based marketing company to work with. So how do you know which ABM company is the right partner for you?
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Read PostHow to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps
As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.
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