RollWorks Blog

  • ABM (in the Spring of 2020) Just Got Easier

    ABM (in the Spring of 2020) Just Got Easier

    Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.

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  • Announcing Account Intent and Deeper Partnership with Intent Data Leader Bombora

    Announcing Account Intent and Deeper Partnership with Intent Data Leader Bombora

    The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.

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  • Paycheck Protection Program (PPP): What Is It and How Do I Get It?

    Paycheck Protection Program (PPP): What Is It and How Do I Get It?

    Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.

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  • When Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech

    When Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech

    In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.

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  • ABM for the Few? No, ABM for the Many: Why Account-Based Marketing Matters Now

    ABM for the Few? No, ABM for the Many: Why Account-Based Marketing Matters Now

    Now, more than ever, precision and smart resource allocation are key to ABM success. That's why RollWorks is thrilled to be bringing new pricing and our HubSpot integration to the masses.

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  • 40 Days and 40 Nights Without Events: How One Event Marketer Did It

    40 Days and 40 Nights Without Events: How One Event Marketer Did It

    Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

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  • Discover and Engage Known and Unknown Buyers with Marketo and RollWorks

    Discover and Engage Known and Unknown Buyers with Marketo and RollWorks

    Discovering and expanding into your known and unknown universe of buyers online is key to staying ahead in the wake of recent event cancellations and a booming digital market.

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  • How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.

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  • Why We Turned Everything Upside Down for B2BMX

    Why We Turned Everything Upside Down for B2BMX

    Tired of checklist marketing? Break the insameity.

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  • What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.

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  • The Missing Third Revenue Platform

    The Missing Third Revenue Platform

    In 2020, we're making one clear prediction: ambitious B2B organizations will realize there is a missing third revenue platform. Where can you find fit, engagement, and intent data to drive revenue?

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  • The Top 5 ABM Tactics for 2020 and Beyond

    The Top 5 ABM Tactics for 2020 and Beyond

    If you're looking to hit the ground running and feel the impact of ABM in 2020, here are 5 ways to kickstart your programs and start closing deals faster. Are you ready for 2020?

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  • Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

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  • How to Build a B2B Contacts List for an ABM Campaign

    How to Build a B2B Contacts List for an ABM Campaign

    If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.

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  • 4 Challenges of Target Account Selection for ABM (and what to do about it)

    4 Challenges of Target Account Selection for ABM (and what to do about it)

    Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

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  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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