RollWorks Blog

  • What’s Working in ABM: 4 B2B Marketing Trends in 2021

    What’s Working in ABM: 4 B2B Marketing Trends in 2021

    Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.

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  • The ABM CTAs that Power a Full Funnel Strategy

    The ABM CTAs that Power a Full Funnel Strategy

    What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.

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  • ABM in 21 Days: 3+ Steps to Get Started Today

    ABM in 21 Days: 3+ Steps to Get Started Today

    With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.

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  • How to Map Account-Based Campaigns to Demand Gen

    How to Map Account-Based Campaigns to Demand Gen

    To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.

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  • Why Companies are Turning to ABM Now, and You Should Too

    Why Companies are Turning to ABM Now, and You Should Too

    ABM is a tried-and-proven way to help your business achieve these goals in Q4 and beyond. Why? Here are some of the best reasons to implement ABM now:

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  • 7 Hacks to Heat Up Demand This Summer

    7 Hacks to Heat Up Demand This Summer

    If your demand is cooling off as the summer temperatures rise and all of your prospects pack up for much needed PTO, make sure you don't let demand goals slip with these hacks.

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  • How Snowflake Builds 1:1 ABM Experiences That Scale

    How Snowflake Builds 1:1 ABM Experiences That Scale

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  • How to report on your ABM campaigns—The ABM Reporting Template

    How to report on your ABM campaigns—The ABM Reporting Template

    Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.

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  • Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.

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  • How to Build B2B Target Audiences for a Marketing Campaign

    How to Build B2B Target Audiences for a Marketing Campaign

    What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.

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  • Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.

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  • How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

    How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

    Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.

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  • How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles

    How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles

    Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.

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  • How to turn awareness into engagement without (only) relying on email

    How to turn awareness into engagement without (only) relying on email

    While email feels essential, you need to stop treating it like your only means to engage—and to start running multichannel programs that meet your target customers in all the places they hang out.

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  • How Small Marketing Teams Win Big with ABM

    How Small Marketing Teams Win Big with ABM

    With limited resources, a small but mighty marketing team celebrates each win without getting complacent. They treat every success as a step towards something greater—a way to propel future growth.

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  • Direct Mail Isn’t Enough: Why Marketers Need to Shift to a Personal Experiences Approach

    Direct Mail Isn’t Enough: Why Marketers Need to Shift to a Personal Experiences Approach

    One channel alone never cuts it for ABM success. That's why RollWorks is excited to announce its partnership with Alyce, the category creator of Personal Experience (PX). Learn more.

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  • B2B Sales Leads: The 32 Best Ways to Generate More Leads

    B2B Sales Leads: The 32 Best Ways to Generate More Leads

    Want to get more B2B sales leads? Learn the 32 best ways top companies are using to generate more B2B sales leads today.

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  • How Small Teams Crack the ABM Code: All About Attracting the Right Attention

    How Small Teams Crack the ABM Code: All About Attracting the Right Attention

    By adding ABM to the mix, you can make sure your target audience gets to know what you have to offer faster and more clearly.

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  • 4 Things To Consider When Choosing an Account-Based Marketing Company

    4 Things To Consider When Choosing an Account-Based Marketing Company

    Businesses that want to try ABM have a lot of options when it comes to which account-based marketing company to work with. So how do you know which ABM company is the right partner for you?

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  • How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.

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