RollWorks Blog

The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.

Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.

In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.

Now, more than ever, precision and smart resource allocation are key to ABM success. That's why RollWorks is thrilled to be bringing new pricing and our HubSpot integration to the masses.

Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

Discovering and expanding into your known and unknown universe of buyers online is key to staying ahead in the wake of recent event cancellations and a booming digital market.

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.

Tired of checklist marketing? Break the insameity.

Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.

In 2020, we're making one clear prediction: ambitious B2B organizations will realize there is a missing third revenue platform. Where can you find fit, engagement, and intent data to drive revenue?

If you're looking to hit the ground running and feel the impact of ABM in 2020, here are 5 ways to kickstart your programs and start closing deals faster. Are you ready for 2020?

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.

Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.