RollWorks Blog

  • What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    What’s Working In ABM: Modern Account-Based Strategies Pave The Way For ABX

    Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-first for a reason and marketers need to focus on what strategies do rather than the acronyms.

    Read Post
  • Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    With Journey Events, marketers no longer need to infer impact, they can visually map impact. The latest update from RollWorks to empower teams with the metrics and ROI they need to succeed.

    Read Post
  • The Evolution of B2B Marketing Infographic

    The Evolution of B2B Marketing Infographic

    Business-to-business (B2B) marketing has evolved. See how B2B marketing has changed over the years and how inbound and ABM play a role.

    Read Post
  • How to ABMify Your Marketing Without a Dedicated ABM Team

    How to ABMify Your Marketing Without a Dedicated ABM Team

    Can't relate to teams with all the headcount to hire an exclusive ABM team? You're far from alone — here's how lean teams can ABMify their existing headcount to build a lean, mean account team.

    Read Post
  • Watch a 4-min RollWorks Video Demo

    Watch now
  • 4 Ways Marketing Leaders Can Get More from Their Data

    4 Ways Marketing Leaders Can Get More from Their Data

    Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.

    Read Post
  • What’s Working in ABM: 4 B2B Marketing Trends in 2021

    What’s Working in ABM: 4 B2B Marketing Trends in 2021

    Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.

    Read Post
  • The ABM CTAs that Power a Full Funnel Strategy

    The ABM CTAs that Power a Full Funnel Strategy

    What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.

    Read Post
  • ABM in 21 Days: 3+ Steps to Get Started Today

    ABM in 21 Days: 3+ Steps to Get Started Today

    With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.

    Read Post
  • How to Map Account-Based Campaigns to Demand Gen

    How to Map Account-Based Campaigns to Demand Gen

    To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.

    Read Post
  • Why Companies are Turning to ABM Now, and You Should Too

    Why Companies are Turning to ABM Now, and You Should Too

    ABM is a tried-and-proven way to help your business achieve these goals in Q4 and beyond. Why? Here are some of the best reasons to implement ABM now:

    Read Post
  • 7 Hacks to Heat Up Demand This Summer

    7 Hacks to Heat Up Demand This Summer

    If your demand is cooling off as the summer temperatures rise and all of your prospects pack up for much needed PTO, make sure you don't let demand goals slip with these hacks.

    Read Post
  • How Snowflake Builds 1:1 ABM Experiences That Scale

    How Snowflake Builds 1:1 ABM Experiences That Scale

    Read Post
  • How to report on your ABM campaigns—The ABM Reporting Template

    How to report on your ABM campaigns—The ABM Reporting Template

    Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.

    Read Post
  • Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.

    Read Post
  • How to Build B2B Target Audiences for a Marketing Campaign

    How to Build B2B Target Audiences for a Marketing Campaign

    What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.

    Read Post
  • Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.

    Read Post
  • How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

    How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

    Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.

    Read Post
  • How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles

    How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles

    Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.

    Read Post
  • How to turn awareness into engagement without (only) relying on email

    How to turn awareness into engagement without (only) relying on email

    While email feels essential, you need to stop treating it like your only means to engage—and to start running multichannel programs that meet your target customers in all the places they hang out.

    Read Post
  • How Small Marketing Teams Win Big with ABM

    How Small Marketing Teams Win Big with ABM

    With limited resources, a small but mighty marketing team celebrates each win without getting complacent. They treat every success as a step towards something greater—a way to propel future growth.

    Read Post
  • loading
    Loading More...