RollWorks Blog

Boost your ABM campaign results this holiday season with RollWorks' expert gifting strategies and insights from top industry partners for standout customer engagement.

Discover how RollWorks' Workflows can transform your marketing strategy with seamless sales integration, personalized campaigns, and automated lead management for peak efficiency and engagement.

Learn why running ad campaigns during the holidays can be crucial to closing more deals early in the new year!

Discover the transformative potential of Account-Based Marketing as we dive into building a robust business case, ensuring sales and marketing alignment, and spotlighting the ROI gains with ABM.

RollWorks was named #3 on G2's 2023 Best Software Awards list for Best Marketing & Digital Advertising Products. Read our 4 tips for building customer trust.

Learn how intent data transforms Account-Based Marketing (ABM) strategies, guiding precision targeting and fostering genuine relationships with high-value accounts.

Uncover hidden opportunities, accelerate your success, and turn up the heat on your marketing and sales efforts with RollWorks' Hot Contacts, a game-changing solution to capturing high-quality leads!

Master the art of B2B buying with RollWorks: Dive into intent data, personalization, scalability, and the latest KPI trends.

Explore the transformative power of AI in ABM with RollWorks: dive deep into precision targeting, personalized content, and the groundbreaking success stories shaping the future of marketing.

Master the art of full-funnel B2B advertising and unlock the potential of data-driven strategies to drive revenue.

Explore the transformative power of the lockstep model in aligning marketing and sales teams, ensuring synchronized strategies, and leveraging platforms like RollWorks for data-driven results.

Explore the power of personalization in B2B marketing, its benefits, practical examples, and how RollWorks can elevate your personalization game.

Discover how to create new connections & get more B2B sales leads for your business with our list of 32 effective B2B lead generation strategies here.

Master the art of understanding your sales pipeline: build, analyze, and optimize for robust sales performance at every stage of the buyer’s journey.

Dive into the transformative power of the Rule of 40 in B2B marketing, offering strategies for aligning creativity with business ROI and impressing the C-suite.

Discover how to maximize your B2B lead generation efforts regardless of your budget size, featuring proven strategies and actionable tips for achieving significant growth objectives.

RollWorks' VP of Marketing, Jodi Cerretani, shares her valuable insights on high-growth tech marketing, her career, and her innovative philosophy on team pods and customer marketing.

Explore three potent strategies to leverage the RollWorks-HubSpot ABM integration for improving lead quality, bolstering conversions, and driving impactful B2B marketing campaigns.

Discover how RollWorks' account-based platform drives summer marketing success with efficiency, flexibility, and time-to-value at its core.