RollWorks Blog
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Read ArticleIt’s Time to Give No-Shows the Throne: How to Revive Webinar Burnout
Burnout permeates all corners of our current world—and webinars are no exception. In these heavily virtual times, the craftiest marketers consider other signals of engagement beyond 'attendance'.
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Read ArticleA Beginner's Guide to CRM Retargeting
New to retargeting? No need to worry, we have the beginner's guide you've been waiting for. Read more to learn how to tap into a well of potential.
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Read ArticleAn 8 Ingredient Recipe for Building a Data-Driven Target Account List
Before we can even talk about executing ABM, let’s take a step back to understand the importance of creating that nucleus (TAL) for your brand’s ABM strategy. This recipe does just the trick.
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Read Article9 Steps to Master Digital Marketing by Unleashing Your Left and Right Brain
The key to dreaming up killer digital strategy? An account-based focus and a combination of right and left brain thinking.
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Read ArticlePersonalized Advertising 101: Best Practices For Creating Ads That Suit Your Audience
Ready to get started with the basics of more personalized advertising? We've got you covered with 6 steps to move in the right direciton.
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Read ArticleMeet Your Sellers’ New Best Friend: Sales Insights
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Read ArticleWhat 21 Years of Marriage Taught Me About Working with Sales
Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.
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Read ArticleGrowth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement
Think 'hacks' and 'ABM' don't go together? Read our latest post to find out how quick wins aren't make believe when it comes to account-based strategies.
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Read ArticleThe Case for Intent: Quick Wins to Transform Your ABM
While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?
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Read Article(Re)think, (Re)adjust, (Re)fresh: How EZ Texting’s Marketing Strategy Pivoted in 2020
Here’s how the team at EZ Texting tackled Summer 2020 with a range of rethinking, readjusting, and refreshing; everything we needed to stay afloat and thrive in the face of adversity.
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Read ArticleABM (in the Spring of 2020) Just Got Easier
Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.
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Read ArticleAnnouncing Account Intent and Deeper Partnership with Intent Data Leader Bombora
The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.
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Read ArticlePaycheck Protection Program (PPP): What Is It and How Do I Get It?
Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.
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Read ArticleWhen Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech
In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.
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Read ArticleABM for the Few? No, ABM for the Many: Why Account-Based Marketing Matters Now
Now, more than ever, precision and smart resource allocation are key to ABM success. That's why RollWorks is thrilled to be bringing new pricing and our HubSpot integration to the masses.
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Read Article40 Days and 40 Nights Without Events: How One Event Marketer Did It
Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.
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Read ArticleDiscover and Engage Known and Unknown Buyers with Marketo and RollWorks
Discovering and expanding into your known and unknown universe of buyers online is key to staying ahead in the wake of recent event cancellations and a booming digital market.
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Read ArticleHow Marketers Are Resetting Their Priorities and Skills to Win Big in 2020
We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.
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Read ArticleWhy We Turned Everything Upside Down for B2BMX
Tired of checklist marketing? Break the insameity.
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Read ArticleWhat is a Named Account List? (And Why It's Crucial for B2B Organizations)
Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.
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