RollWorks Blog

  • 12 Days of Holi(Plays)

    12 Days of Holi(Plays)

    Unbox 12 of our top ABM plays so you can put your pipeline on autopilot and focus on the season’s celebrations!

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  • 6 Tactics Sales Teams Use to Increase ROI on ABM Campaigns

    6 Tactics Sales Teams Use to Increase ROI on ABM Campaigns

    Our partners at LeadG2 share key sales tactics to effectively increase the success of an ABM campaign.

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  • 20 Plays. 20 Days.

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  • The Evolution of ABM—and where it fits in the future of marketing

    The Evolution of ABM—and where it fits in the future of marketing

    As we approach the new year, find out where ABM fits in the future marketer’s toolkit.

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  • Holiday Gifting Tips for Every B2B Marketer

    Holiday Gifting Tips for Every B2B Marketer

    The holidays are here and we decided to share expert tips from our gifting partners on their top-performing packages this season!

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  • 'Tis the Season to Invest In Your Pipeline

    'Tis the Season to Invest In Your Pipeline

    Learn why running ad campaigns during the holidays can be crucial to closing more deals early in the new year!

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  • Get Certain in Uncertain Times: How to Capture Prospects Before the Competition

    Get Certain in Uncertain Times: How to Capture Prospects Before the Competition

    Now is the time to focus marketing efforts on deals that have the biggest potential to convert, and account-based data and marketing has all the tools you need to close deals fast.

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  • How to Retain Customers and Maximize ROI with an ABM Content Strategy

    How to Retain Customers and Maximize ROI with an ABM Content Strategy

    Uberflip shows us how the right content at right time can maximize returns in an economic downturn.

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  • Maximize Reach and Budget All with Account-Based Marketing

    Maximize Reach and Budget All with Account-Based Marketing

    Check out our tips to maximize your marketing budget and at the same time extend your outreach using account-based marketing (ABM) tactics.

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  • Level Up ABM & Shorten Your Sales Cycles with HubSpot + RollWorks

    Level Up ABM & Shorten Your Sales Cycles with HubSpot + RollWorks

    How HubSpot and RollWorks integration work together to shorten sales cycles, align GTM teams, and nurture customers.

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  • Sell Smarter & Sell Faster with VP of Sales at RollWorks, Shawn Cook

    Sell Smarter & Sell Faster with VP of Sales at RollWorks, Shawn Cook

    Shawn Cook talks all things ABM including marketing and sales alignment on Sell Smarter, Sell Faster, a weekly podcast powered by LeadG2.

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  • How RollWorks ABMifies Lead Scoring

    How RollWorks ABMifies Lead Scoring

    Learn how to add an account-centric lens to your lead-scoring model to generate the right leads and close deals fast!

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  • The Secret to Unlock Net Retention Revenue (NRR)

    The Secret to Unlock Net Retention Revenue (NRR)

    Make expansion revenue scalable and sustainable to consistently grow your business.

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  • Customize Journey Stages For Your Next (Best) ABM Action

    Customize Journey Stages For Your Next (Best) ABM Action

    Customize Journey Stage to reach 95% of buyers who are “out-of-market” and track where your accounts fall in the funnel.

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  • Marketing Operations: The Heroes Behind MarTech

    Marketing Operations: The Heroes Behind MarTech

    Marketing Operations does it all from managing the funnel to implementing marketing campaigns. They need the right MarTech stack for a killer marketing strategy to do it.

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  • How CMOs Can Learn More From Their Data

    How CMOs Can Learn More From Their Data

    CMOs must know the difference between the data that demands attention and the data they can deprioritize. Here are a few ways CMOs can put that data to work and earn big wins!

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  • How RollWorks ABMified INBOUND

    How RollWorks ABMified INBOUND

    Heres how our team at INBOUND helped to inspire future marketing programs, optimize inbound, and accelerate impact.

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  • Why Conversational Marketing Needs ABM to Succeed

    Why Conversational Marketing Needs ABM to Succeed

    Paul Sullivan, Founder and Managing Director of Digital BIAS shares insights on how conversational marketing needs ABM to thrive.

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  • How Scrappy Revenue Teams Can Optimize ABM Gifting For Impact

    How Scrappy Revenue Teams Can Optimize ABM Gifting For Impact

    Leverage your ABM gifting strategy with these four key themes and actions.

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  • How Sellers Can Master the Unpredictable

    How Sellers Can Master the Unpredictable

    How sellers can prepare for unpredictable conversations while still being able to close business and fast.

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  • Transform Your Revenue Engine: How to Blend ABM and Demand Gen

    Transform Your Revenue Engine: How to Blend ABM and Demand Gen

    5 tips on how to integrate both your demand gen and account-based tactics.

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