RollWorks Blog

  • B2B Sales Leads: The 32 Best Ways to Generate More Leads

    B2B Sales Leads: The 32 Best Ways to Generate More Leads

    Want to get more B2B sales leads? Learn the 32 best ways top companies are using to generate more B2B sales leads today.

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  • How Small Teams Crack the ABM Code: All About Attracting the Right Attention

    How Small Teams Crack the ABM Code: All About Attracting the Right Attention

    By adding ABM to the mix, you can make sure your target audience gets to know what you have to offer faster and more clearly.

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  • 4 Things To Consider When Choosing an Account-Based Marketing Company

    4 Things To Consider When Choosing an Account-Based Marketing Company

    Businesses that want to try ABM have a lot of options when it comes to which account-based marketing company to work with. So how do you know which ABM company is the right partner for you?

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  • How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.

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  • How to Build a B2B Marketing Analytics Dashboard For Your Brand

    How to Build a B2B Marketing Analytics Dashboard For Your Brand

    Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.

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  • Fact or Fiction: 4 Lingering Myths About ABM Debunked

    Fact or Fiction: 4 Lingering Myths About ABM Debunked

    After surveying over 200 marketers, we’re debunking some commonly accepted myths to help marketers determine how to best spend their time, budgets, and bandwidth moving forward.

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  • How to Create Effective ABM Advertising Campaigns

    How to Create Effective ABM Advertising Campaigns

    No unqualified leads or wasted advertising spend to worry about. Instead, you get to identify and engage with your target accounts from the start. It’s a business’s dream come true.

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  • It’s Official: ABM is No Longer Limited to Big Marketing Teams

    It’s Official: ABM is No Longer Limited to Big Marketing Teams

    Small teams don’t just stand to benefit from ABM. They now run some of the best programs on the planet.

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  • 4 Things to Recalibrate to Close Q4 Strong

    4 Things to Recalibrate to Close Q4 Strong

    With people spending more time online than ever before, more than half of the content that influences B2B deals is consumed online. And you'll need to shift to win in Q4.

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  • Announcing the RollWorks Technology Partner Ecosystem

    Announcing the RollWorks Technology Partner Ecosystem

    RollWorks is committed to a partner-first approach where our customers can experience the value of bidirectional integrations with best-of-breed Martech vendors to create the optimal stack.

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  • 3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

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  • ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real

    ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real

    2020 has opened doors for us to take the relativity of personalization to a new level. It’s all about embracing the imperfect marketer and leading with empathy.

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  • How to Build a B2B LinkedIn Marketing Strategy

    How to Build a B2B LinkedIn Marketing Strategy

    Getting started with ABM can feel like a huge undertaking, but using the right tools can make it easier. And LinkedIn’s targeting capabilities are one of the best tools available for ABM.

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  • How to ABMify Your Demand Gen Programs in a Few Clicks

    How to ABMify Your Demand Gen Programs in a Few Clicks

    Want to take your demand gen programs to the next level? ABMify with just a few clicks and reap the ROI rewards. See how.

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  • How to Create a B2B Social Media Marketing Campaign

    How to Create a B2B Social Media Marketing Campaign

    And an effective social media campaign doesn’t have to take tons of time. 79% of marketers saw results by investing just six hours a week on social media. Learn how.

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  • How to Scale ABM on a Small but Mighty Marketing Team

    How to Scale ABM on a Small but Mighty Marketing Team

    Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates on emails, more form fills on our website, and higher quality interactions during webinars.

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  • Deliver a Unified Omni-Channel Experience with RollWorks + Opensense

    Deliver a Unified Omni-Channel Experience with RollWorks + Opensense

    Whether you’re a marketing team of 10 or 100, the RollWorks & Opensense integration can help you orchestrate a sophisticated & effective omni-channel ABM program at a fraction of the cost.

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  • 4 Signs Your ABM Mindset Needs a Tune-up

    4 Signs Your ABM Mindset Needs a Tune-up

    To be honest, account-based is just the new best-in-breed approach to B2B marketing. I’m a team of one, and I’m account-based. That will be the new norm.

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  • 7 Tips for B2B Targeted Online Advertising for Maximum ROI

    7 Tips for B2B Targeted Online Advertising for Maximum ROI

    If you’re just getting started, here are seven tips to help you implement a solid B2B advertising strategy. These tips should help you regardless of your industry or target customer.

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  • How to Unite Marketing and Sales for Good

    How to Unite Marketing and Sales for Good

    Organizations with tightly knit marketing and sales teams not only grew more revenue, they also generated almost 50 percent of those sales from marketing pipeline. Want the same?

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