The account-based platform for B2B marketing & sales

Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time.

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Accelerate sales with RollWorks ABM

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RollWorks is part HubSpot's collection for ABM apps.

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New to ABM? Check out the ABM 101 Resources.

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Get the step-by-step ABM Planning Template.

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Trusted by the best in B2B

Account-based marketing

The easiest way to increase your sales pipeline

RollWorks helps B2B marketing and sales teams of all sizes accelerate revenue growth with ABM.

Tier 1 - Tier 2 - Tier 3

Identification

Align marketing & sales on your target accounts

Find the target accounts that are the best fit for your business, using proprietary data and machine learning.

Tier 1 - Tier 2 - Tier 3

Engagement

Reach buying committees across channels

Run account-based programs that deliver the right message on the right channel at the right time to the right audience.

Tier 1 - Tier 2 - Tier 3

Measurement

Create opportunities faster

Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever.

What you can do with RollWorks

A complete account-based platform

RollWorks does it all:

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Identify your targets

Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts.

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Engage across channels

Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation.

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Measure your impact

Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level.

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Customers

Driving results, from reach to revenue

Izabella Bray, Senior Manager, Demand Generation

RollWorks helps us know where to spend our sales and marketing resources. With a validated and tiered target account list, Dialpad is now poised to do true ABM at scale.

Izabella Bray, Senior Manager, Demand Generation
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Nick Ezzo, VP Marketing

Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates in emails, more form fills on our website, and higher quality interactions during webinars.

Nick Ezzo, VP Marketing
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Hillary Carpio, Director of ABM

We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.

Hillary Carpio, Director of ABM
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Carly Dell, Director of Demand Generation

The RollWorks platform is very intuitive and user-friendly — and the fact that it’s supported by data and insights built over the last 12 years — I felt RollWorks had the strongest foundation.

Carly Dell, Director of Demand Generation
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Awards 2022

Featured resource

Your ABM planning template

This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours.

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Get started with RollWorks today

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.