ACCOUNT-BASED SOLUTIONS FOR MARKETERS

Prove how your marketing drives closed opportunities with advanced analytics & account modeling.

Find and reach target accounts through every stage of the funnel

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Surpass your revenue goals with precision – every single time

At RollWorks, our platform is designed to fuel your  account-based marketing strategies,  driving impactful outcomes for your business—whether you’re getting started with account-based marketing or eager to take your approach to the next level.

JOURNEY INTELLIGENCE

Funnel detailed B2B buyer insights into a single source of truth, targeting your ideal accounts.

  • Identify in-market accounts and buyers through fit-scoring, intent (RollWorks’ proprietary Account News and partnerships with G2 and Bombora), and by determining which accounts are engaged and spiking on engagement with your brand.
  • Match known contacts to the account and surface contacts that have not yet made themselves known to you.
  • De-anonymize website traffic with account data—including Journey Stages and Journey Events—to personalize and tailor content based on the prioritization of the account and where it is in the buying journey.
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TARGETING PRECISION

Create—and capture—demand with the best combination of reach and performance.

  • Reach more of your buying committee by targeting known and unknown contacts and running automated multi-channel engagement programs across upper- and mid-funnel.
  • Prioritize more targeted accounts and opportunities by identifying in-market accounts and getting recommendations for net-new accounts, also in-market.
  • Achieve best-in-class advertising performance with RollWorks’ proprietary DSP infrastructure that uses machine learning to optimize budgets, reach, frequency and engagement.
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AMPLIFIED IMPACT

Easily integrate RollWorks into your existing tech stack and ecosystem.

  • Customers can enhance the experience of the RollWorks platform by adding the RollWorks pixel, integrating with their CRM (Salesforce, HubSpot), or MAP (Marketo, HubSpot, Pardot, Eloqua.)
  • RollWorks amplifies account-based programs with a best-in-class partner ecosystem, supported by leading marketing technologies HubSpot, Bombora, G2, LinkedIn, Salesforce, Marketo, Opensense, and more.
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EASE OF USE

Simplify your marketing strategy and focus your efforts on the accounts that drive your bottom line.

  • Connecting with your buyers shouldn’t be complicated. RollWork’s intuitive platform for account based marketing makes your most important tasks easy.
  • Don’t waste your time. Let RollWorks help you hone in on the accounts and activities that matter most for your bottom-line across marketing and sales teams.
    Simplify your advanced targeting and engagement on the platform that makes connecting your business with your buyers easy.
  • Explore why RollWorks gets best in class reviews on G2 for making an account based approach the easiest approach.
Britt Davies, VP of Marketing.@ Goverlan

Things have changed since we started targeting accounts, as opposed to just contacts. We’re generating 40-50 demo requests a week thanks to this happy marriage between our inbound and ABM program.

Britt Davies, VP of Marketing.@ Goverlan
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Hillary Carpio, Director of ABM

We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.

Hillary Carpio, Director of ABM
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Maddy Seltzer, Account-Based Marketing Manager

Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team.

Maddy Seltzer, Account-Based Marketing Manager
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Get started with RollWorks today

The account-based platform with ABM and advertising solutions proven to deliver over 5x the ROI compared to other ABM vendors.

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