Prove marketing activities lead to closed opportunities

Find and reach target accounts through every stage of the funnel

Outperform your revenue goals – every single time

At RollWorks, we ensure you have everything you need to execute account-based marketing plays that drive results and make an impact on your business—whether you’re getting started with account-based marketing or eager to take your approach to the next level.


Funnel hyper-relevant B2B buyer insights into a single source of account-based truth.

  • Identify in-market accounts and buyers through fit-scoring, intent (RollWorks’ proprietary Account News and partnerships with G2 and Bombora), and by determining which accounts are engaged and spiking on engagement with your brand.
  • Match known contacts to the account and surface contacts that have not yet made themselves known to you.
  • De-anonymize website traffic with account data—including Journey Stages and Journey Events—to personalize and tailor content based on the prioritization of the account and where it is in the buying journey.
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Create, and capture, demand with the best combination of reach and performance.

  • Reach more of your buying committee by targeting known and unknown contacts and running automated multi-channel engagement programs across upper and mid funnel.
  • Prioritize more targeted accounts and opportunities by identifying in-market accounts and getting recommendations for net-new accounts also in market.
  • Achieve best-in-class advertising performance with RollWorks’ proprietary DSP infrastructure that uses machine learning to optimize budgets, reach, frequency and engagement.


Easily integrate RollWorks into your existing operations and ecosystem.

  • Customers can enhance the experience of the RollWorks platform by adding the RollWorks pixel, integrating with their CRM (Salesforce, HubSpot), or MAP (Marketo, HubSpot, Pardot, Eloqua.)
  • RollWorks amplifies account-based programs with a best-in-class partner ecosystem, supported by leading marketing technologies HubSpot, Bombora, G2, LinkedIn, Salesforce, Marketo, Opensense, and more.
Britt Davies, VP of Marketing.@ Goverlan

Things have changed since we started targeting accounts, as opposed to just contacts. We’re generating 40-50 demo requests a week thanks to this happy marriage between our inbound and ABM program.

Britt Davies, VP of Marketing.@ Goverlan
Read their story
Hillary Carpio, Director of ABM

We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.

Hillary Carpio, Director of ABM
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Maddy Seltzer, Account-Based Marketing Manager

Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team.

Maddy Seltzer, Account-Based Marketing Manager
Read their story
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Get started with RollWorks today

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.