Product Snapshot: Create Target Account Lists

Building a strong Target Account List is vital to Account Based Marketing success, but finding the right accounts means putting together a large database of accounts, trying to understand which accounts are a good fit, and analyzing readiness signals to understand which accounts to prioritize This can be a lot of work, but with RollWorks a strong Target Account List is only a couple of clicks away.

In this Product Snapshot video, you will learn about: 

  • The data sources you can use to create your TAL.
  • Creating logic and rules using those data sources to define your lists.
  • Creating dynamic and static Account Lists.
  • Segmenting your account lists into groups to create custom audiences for campaigns.
  • Creating journey stage- based groups for easy advertising and engagement.
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Product Snapshot: Targeting Unknown Contacts
Product Snapshot: Targeting Unknown Contacts

Activate an ABM campaign that will reach those unknown contacts and help you build brand awareness and enga...

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Product Snapshot: Journey Stages & Journey Events
Product Snapshot: Journey Stages & Journey Events

See exactly when an account has progressed in the buying journey to get a clearer picture of how marketing ...

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