Building a strong Target Account List is vital to Account Based Marketing success, but finding the right accounts means putting together a large database of accounts, trying to understand which accounts are a good fit, and analyzing readiness signals to understand which accounts to prioritize This can be a lot of work, but with RollWorks a strong Target Account List is only a couple of clicks away.
In this Product Snapshot video, you will learn about:
- The data sources you can use to create your TAL.
- Creating logic and rules using those data sources to define your lists.
- Creating dynamic and static Account Lists.
- Segmenting your account lists into groups to create custom audiences for campaigns.
- Creating journey stage- based groups for easy advertising and engagement.
Join the growing number of B2B companies who are confidently growing revenue with RollWorks. Schedule a demo now.