With access to over 90%+ of internet users across 2 million+ advertising publisher websites in addition to LinkedIn, Facebook and Instagram, RollWorks’ Display Advertising allows you to accurately reach more high-fit prospects and customers online. And, unlike other ABM vendors, we have our own proprietary DSP (demand side platform), which allows us to optimize our bidding algorithms and deliver cost-effective reach and engagement.
Using RollWorks’ Display Advertising you can:
- ID target audiences by using Machine Learning to combine fit, engagement, and intent data
- Target specific lists of high value accounts or contacts or re-engage high fit site visitors
- Dynamically personalize your ads at scale based on buyer’s journey stage changes
- Demonstrate BoFu impact and optimize performance using in-platform reporting
