Product Snapshot: Identifying In-Market Accounts

April 28, 2022

When running an ABM program, understanding which of your target accounts are actively looking for information about your solutions, and identifying new accounts that are actively looking for solutions like yours is an important, but resource intensive task. With RollWorks,  you can use advanced machine learning to uncover accounts in early buying cycles without having to do all the work.

In this Product Snapshot video, you will learn about:

  • Selecting intent topics
  • Understanding which accounts are surging on topics that matter to you
  • Creating intent-based audiences for easy advertising and engagement with intent playbooks
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Product Snapshot: Account Scoring
Product Snapshot: Account Scoring

With RollWorks account scoring functionality, we can build an Ideal Customer Profile model that helps you u...

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Product Snapshot: Targeting Unknown Contacts
Product Snapshot: Targeting Unknown Contacts

Activate an ABM campaign that will reach those unknown contacts and help you build brand awareness and enga...

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