When running an ABM program, understanding which of your target accounts are actively looking for information about your solutions, and identifying new accounts that are actively looking for solutions like yours is an important, but resource intensive task. With RollWorks, you can use advanced machine learning to uncover accounts in early buying cycles without having to do all the work.
In this Product Snapshot video, you will learn about:
- Selecting intent topics
- Understanding which accounts are surging on topics that matter to you
- Creating intent-based audiences for easy advertising and engagement with intent playbooks
Discover how RollWorks empowers your teams to identify target accounts, reach them across multiple channels, and measure success. Request a demo now!
