Latest Content

  • How Snowflake Builds 1:1 ABM Experiences That Scale

    How Snowflake Builds 1:1 ABM Experiences That Scale

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  • Build your ABM Plan in 3 Steps20:06

    Build your ABM Plan in 3 Steps

    In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.

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  • How Small Teams Can Unlock Big Growth with ABM 30:09

    How Small Teams Can Unlock Big Growth with ABM

    More small marketing teams are letting go of the stigma that ABM can only work for big companies and big budgets—putting them in a position to expedite growth and beat their competition.

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  • How to report on your ABM campaigns—The ABM Reporting Template

    How to report on your ABM campaigns—The ABM Reporting Template

    Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.

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  • Watch a 4-min RollWorks video demo

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  • The B2B Marketer’s Guide to ABM

    The B2B Marketer’s Guide to ABM

    We’re getting real and showing you how to make ABM work for you (no matter your company’s size or budget).

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  • Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.

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  • ABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future48:01

    ABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future

    Ascent's SaaS Event Series: Spotlight on Marketing

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  • The ABM Reporting Template

    The ABM Reporting Template

    Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.

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  • Close B2B deals faster with RollWorks

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  • Account-Based Marketing Is Not Enough: Why CSO's Need a Sales Led Account-Based Strategy

    Account-Based Marketing Is Not Enough: Why CSO's Need a Sales Led Account-Based Strategy

    If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth.

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  • Building Martech Stacks with Scott Brinker and Robin Bordoli1:01:20

    Building Martech Stacks with Scott Brinker and Robin Bordoli

    Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks

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  • How to Build B2B Target Audiences for a Marketing Campaign

    How to Build B2B Target Audiences for a Marketing Campaign

    What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.

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  • Demand Gen Report's Campaign Optimization Series 202145:48

    Demand Gen Report's Campaign Optimization Series 2021

    We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. And don’t worry, there are a few of them out there (we won’t skimp on them this session)

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  • Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

    We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.

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  • How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

    How BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX

    Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.

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  • How PitchBook increased conversions more than 200%47:35

    How PitchBook increased conversions more than 200%

    See how Maddy Seltzer at PitchBook increase conversions more than 200% with coordinated account-based plays.

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  • How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles

    How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles

    Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.

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  • Virtual Events We Love To Hate (But Sponsor Anyway)

    Virtual Events We Love To Hate (But Sponsor Anyway)

    Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?

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  • Chief Marketer Special Report: Account-Based Marketing

    Chief Marketer Special Report: Account-Based Marketing

    We teamed up with Chief Marketer to bring you a special report that covers all the basics to lay the groundwork for a strong ABM program — from reaching the right people to nailing the right message.

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  • Back to Basics: How to Nail Your ABM Audiences55:57

    Back to Basics: How to Nail Your ABM Audiences

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  • Folloze ABX Masterclass - How to ABMify Large Scale Virtual Events29:40

    Folloze ABX Masterclass - How to ABMify Large Scale Virtual Events

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