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Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.

The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.

Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.

In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.

Now, more than ever, precision and smart resource allocation are key to ABM success. That's why RollWorks is thrilled to be bringing new pricing and our HubSpot integration to the masses.

Typically, you give up vices for lent. This year, things went a little differently and a core part of my job had to take a break. Here's what I learned.

Discovering and expanding into your known and unknown universe of buyers online is key to staying ahead in the wake of recent event cancellations and a booming digital market.

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.

Tired of checklist marketing? Break the insameity.

Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.