Latest Content

7 Mistakes to Avoid When Building Your Ideal Customer Profile

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.
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41:53
Building a Target Account List for Account-Based Success

No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.
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How to Measure ABM Programs at Any Level

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.
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[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
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NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
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How to Uplevel Your Account-Based Marketing and Sales Alignment

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.
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The 7 Most Powerful B2B Lead Generation Strategies in 2019

Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.
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How to Staff and Fund Your ABM Programs at Any Level

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.
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What's Working in B2B Advertising?
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Read Flipbook
How to Uplevel Your Target Account Selection Process for ABM

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.
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Read Article
The ABM Readiness Assessment: See where you rank and how to uplevel

Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.
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- Email
- LinkedIn
Read Flipbook
Q&A with Mike Stocker: New VP of Strategic Partnerships

We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.
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20:05
ABM Tech Talks: RollWorks' Identification Solution
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The Top 5 ABM Tactics to Try in 2019

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.
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SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.
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52:17
Building your Demand Gen Team for ABM

How to Build Your Demand Gen Team for ABM
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- LinkedIn
Watch Video
Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.
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- Twitter
- Email
- LinkedIn
Read Article
How to Effectively Measure an Account-Based Marketing Campaign

Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.
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55:16
The ABCs of ABM: Drift + RollWorks

We brought together Mark Kilens (Drift) and Ali Biggs (RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI
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Watch Video
[Template] How to use an ideal customer profile template to develop your ABM strategy

Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...
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- Email
- LinkedIn
Read Article
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Latest Content

7 Mistakes to Avoid When Building Your Ideal Customer Profile

If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

Building a Target Account List for Account-Based Success

No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.

How to Measure ABM Programs at Any Level

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

How to Uplevel Your Account-Based Marketing and Sales Alignment

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

The 7 Most Powerful B2B Lead Generation Strategies in 2019

Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

How to Staff and Fund Your ABM Programs at Any Level

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

What's Working in B2B Advertising?

How to Uplevel Your Target Account Selection Process for ABM

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

The ABM Readiness Assessment: See where you rank and how to uplevel

Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.

Q&A with Mike Stocker: New VP of Strategic Partnerships

We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.

ABM Tech Talks: RollWorks' Identification Solution

The Top 5 ABM Tactics to Try in 2019

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

Building your Demand Gen Team for ABM

How to Build Your Demand Gen Team for ABM

Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

How to Effectively Measure an Account-Based Marketing Campaign

Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.

The ABCs of ABM: Drift + RollWorks

We brought together Mark Kilens (Drift) and Ali Biggs (RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI

[Template] How to use an ideal customer profile template to develop your ABM strategy

Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...