Latest Content

  • How to Build a B2B Marketing Analytics Dashboard For Your Brand

    How to Build a B2B Marketing Analytics Dashboard For Your Brand

    Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.

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  • Upcoming | The ABMified Demand Engine | 2/4 at 9:30am PT

    Upcoming | The ABMified Demand Engine | 2/4 at 9:30am PT

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  • Workshop: How to Build your ABM Plan33:12

    Workshop: How to Build your ABM Plan

    Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

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  • Marketing Technology Implementation: From the B2B Perspective

    Marketing Technology Implementation: From the B2B Perspective

    RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey.

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  • Watch a 6-min RollWorks video demo

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  • Fact or Fiction: 4 Lingering Myths About ABM Debunked

    Fact or Fiction: 4 Lingering Myths About ABM Debunked

    After surveying over 200 marketers, we’re debunking some commonly accepted myths to help marketers determine how to best spend their time, budgets, and bandwidth moving forward.

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  • Six Predictions to Take the Marketing Mystery out of 2021

    Six Predictions to Take the Marketing Mystery out of 2021

    We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

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  • ABM Hacks: How to Beat the Holiday Slump and Win in 202141:50

    ABM Hacks: How to Beat the Holiday Slump and Win in 2021

    As a demand-focused marketer, we all enter the holiday slowdown at the end of the year. Beat it.

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  • ABM Architecture: Building Targeted Digital Experiences for Your Best Buyers58:06

    ABM Architecture: Building Targeted Digital Experiences for Your Best Buyers

    To ensure that your ABM leads have a jaw-dropping experience from first touch to closed won, you need to go digital.

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  • Close B2B deals faster with RollWorks

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  • No-Fail 2021: 3 Predictions to Win at ABM 49:20

    No-Fail 2021: 3 Predictions to Win at ABM

    Let's hope 2021 is a bit more predictable... Join Randi Barshack and Eric Wittlake of TOPO as they chat live on a No-Fail 2021: 3 Predictions to Win at ABM.

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  • The Ultimate Account-Based Demand Gen Map: Buying Stage, Channel, Offer, and KPI1:29:35

    The Ultimate Account-Based Demand Gen Map: Buying Stage, Channel, Offer, and KPI

    A straightforward prescription on how to effectively map your offers, channels, and KPIs based on target account buying stages.

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  • How to Create Effective ABM Advertising Campaigns

    How to Create Effective ABM Advertising Campaigns

    No unqualified leads or wasted advertising spend to worry about. Instead, you get to identify and engage with your target accounts from the start. It’s a business’s dream come true.

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  • It’s Official: ABM is No Longer Limited to Big Marketing Teams

    It’s Official: ABM is No Longer Limited to Big Marketing Teams

    Small teams don’t just stand to benefit from ABM. They now run some of the best programs on the planet.

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  • 200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

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  • The 2020 ABM Benchmark Study

    The 2020 ABM Benchmark Study

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  • 9 Secrets to Identifying and Engaging High Intent Accounts19:57

    9 Secrets to Identifying and Engaging High Intent Accounts

    Join NS1, RollWorks, and Bombora as they reveal 9 tried-and-proven secrets to identifying highest intent accounts and engaging them to drive top and bottom of funnel impact.

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  • 4 Things to Recalibrate to Close Q4 Strong

    4 Things to Recalibrate to Close Q4 Strong

    With people spending more time online than ever before, more than half of the content that influences B2B deals is consumed online. And you'll need to shift to win in Q4.

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  • Announcing the RollWorks Technology Partner Ecosystem

    Announcing the RollWorks Technology Partner Ecosystem

    RollWorks is committed to a partner-first approach where our customers can experience the value of bidirectional integrations with best-of-breed Martech vendors to create the optimal stack.

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  • 3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

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  • ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real

    ABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real

    2020 has opened doors for us to take the relativity of personalization to a new level. It’s all about embracing the imperfect marketer and leading with empathy.

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  • Intent Data 101: More Than a Buzzword

    Intent Data 101: More Than a Buzzword

    Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

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