Latest Content
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Read ArticleWhy B2B marketers are moving past measuring leads and toward influencing accounts
Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.
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Read ArticleHow to Build a B2B Contacts List for an ABM Campaign
If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.
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Read FlipbookThe 2020 Account-Based Guide to RollWorks
Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.
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Read Article4 Challenges of Target Account Selection for ABM (and what to do about it)
Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.
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Read Article7 Mistakes to Avoid When Building Your Ideal Customer Profile
If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.
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41:53Watch VideoBuilding a Target Account List for Account-Based Success
No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.
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Read ArticleHow to Measure ABM Programs at Any Level
Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.
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![[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkODNlMzMzZDY5NjIucG5nJnZlcnNpb249MDAwMCZzaWc9MGM1NGEzNDhlODRmZWY4MDZmYTk5YjkyZDY1ZjJiOGQ%25253D&size=1&version=1573165337&sig=1f156ba770733c8ab249eb898d23816e&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng
Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
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Read ArticleNEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning
We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
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Read ArticleHow to Uplevel Your Account-Based Marketing and Sales Alignment
Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.
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Read ArticleThe 7 Most Powerful B2B Lead Generation Strategies in 2019
Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.
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Read ArticleHow to Staff and Fund Your ABM Programs at Any Level
Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.
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Read Flipbook
What's Working in B2B Advertising?
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Read ArticleHow to Uplevel Your Target Account Selection Process for ABM
Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.
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Read FlipbookThe ABM Readiness Assessment: See where you rank and how to uplevel
Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.
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Read ArticleQ&A with Mike Stocker: New VP of Strategic Partnerships
We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.
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20:05Watch VideoABM Tech Talks: RollWorks' Identification Solution
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Read ArticleThe Top 5 ABM Tactics to Try in 2019
Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.
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Read ArticleSiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin
This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.
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52:17Watch VideoBuilding your Demand Gen Team for ABM
How to Build Your Demand Gen Team for ABM
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