Latest Content

  • The 2020 State of ABM Report

    The 2020 State of ABM Report

    According to Bob Peterson of Sirius Decisions/Forrester, in 2020 93% of B2B organizations around the world intend to leverage an account-based approach to support what they’re trying to accomplish.

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  • Discover and Engage Known and Unknown Buyers with Marketo and RollWorks

    Discover and Engage Known and Unknown Buyers with Marketo and RollWorks

    Discovering and expanding into your known and unknown universe of buyers online is key to staying ahead in the wake of recent event cancellations and a booming digital market.

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  • The Marketing Skills Top Recruiters Are Looking For In 202056:21

    The Marketing Skills Top Recruiters Are Looking For In 2020

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  • Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

    Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

    Facing a hole in your demand plan with recent event cancellations? We've rallied 7 tactics that we're trying ourselves to get back on track and close the demand gap

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  • How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.

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  • Why We Turned Everything Upside Down for B2BMX

    Why We Turned Everything Upside Down for B2BMX

    Tired of checklist marketing? Break the insameity.

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  • Close B2B deals faster with RollWorks

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  • What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.

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  • The Missing Third Revenue Platform

    The Missing Third Revenue Platform

    In 2020, we're making one clear prediction: ambitious B2B organizations will realize there is a missing third revenue platform. Where can you find fit, engagement, and intent data to drive revenue?

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  • Account-Based Plays for 2020

    Account-Based Plays for 2020

    Ready to kickstart winning ABM campaigns in 2020? Get started with air cover, nurture, and upsell/crossell tactics that will stop your competition in their tracks.

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  • The Top 5 ABM Tactics for 2020 and Beyond

    The Top 5 ABM Tactics for 2020 and Beyond

    If you're looking to hit the ground running and feel the impact of ABM in 2020, here are 5 ways to kickstart your programs and start closing deals faster. Are you ready for 2020?

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  • Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

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  • How to Build a B2B Contacts List for an ABM Campaign

    How to Build a B2B Contacts List for an ABM Campaign

    If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.

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  • The 2020 Account-Based Guide to RollWorks

    The 2020 Account-Based Guide to RollWorks

    Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.

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  • 4 Challenges of Target Account Selection for ABM (and what to do about it)

    4 Challenges of Target Account Selection for ABM (and what to do about it)

    Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • Building a Target Account List for Account-Based Success41:53

    Building a Target Account List for Account-Based Success

    No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

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  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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