Latest Content

  • Account-Based Plays for 2020

    Account-Based Plays for 2020

    Ready to kickstart winning ABM campaigns in 2020? Get started with air cover, nurture, and upsell/crossell tactics that will stop your competition in their tracks.

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  • The Top 5 ABM Tactics for 2020 and Beyond

    The Top 5 ABM Tactics for 2020 and Beyond

    If you're looking to hit the ground running and feel the impact of ABM in 2020, here are 5 ways to kickstart your programs and start closing deals faster. Are you ready for 2020?

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  • Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why B2B marketers are moving past measuring leads and toward influencing accounts

    Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

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  • How to Build a B2B Contacts List for an ABM Campaign

    How to Build a B2B Contacts List for an ABM Campaign

    If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.

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  • The 2020 Account-Based Guide to RollWorks

    The 2020 Account-Based Guide to RollWorks

    Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.

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  • 4 Challenges of Target Account Selection for ABM (and what to do about it)

    4 Challenges of Target Account Selection for ABM (and what to do about it)

    Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • Building a Target Account List for Account-Based Success41:53

    Building a Target Account List for Account-Based Success

    No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

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  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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  • The 7 Most Powerful B2B Lead Generation Strategies in 2019

    The 7 Most Powerful B2B Lead Generation Strategies in 2019

    Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

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  • How to Staff and Fund Your ABM Programs at Any Level

    How to Staff and Fund Your ABM Programs at Any Level

    Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

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  • What's Working in B2B Advertising?

    What's Working in B2B Advertising?

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  • How to Uplevel Your Target Account Selection Process for ABM

    How to Uplevel Your Target Account Selection Process for ABM

    Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

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  • The ABM Readiness Assessment: See where you rank and how to uplevel

    The ABM Readiness Assessment: See where you rank and how to uplevel

    Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.

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  •  Q&A with Mike Stocker: New VP of Strategic Partnerships

    Q&A with Mike Stocker: New VP of Strategic Partnerships

    We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.

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  • ABM Tech Talks: RollWorks' Identification Solution20:05

    ABM Tech Talks: RollWorks' Identification Solution

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  • The Top 5 ABM Tactics to Try in 2019

    The Top 5 ABM Tactics to Try in 2019

    Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

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