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Explore RollWorks' Resource Center, your guide to effective B2B strategies and full-funnel advertising campaigns. Packed with insightful articles, webinars, e-books, and more!

  • Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability

    Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability

    Dive into the transformative power of the Rule of 40 in B2B marketing, offering strategies for aligning creativity with business ROI and impressing the C-suite.

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  • The Revenue Revolution: Women Reshaping the B2B Revenue Landscape1:00:48

    The Revenue Revolution: Women Reshaping the B2B Revenue Landscape

    We’re commemorating Women’s Equality Day with a panel of revenue leaders from G2, Instapage, Opensense, Sendoso, SmartBug Media, and RollWorks, who’ll share personal experiences, challenges, and trium

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  • A Marketer’s Hack Kit to the Rule of 40

    A Marketer’s Hack Kit to the Rule of 40

    Unlock the power of the Rule of 40 in B2B marketing with our comprehensive guide, diving deep into strategies for impressing executives and ensuring business resilience in uncertain economic times.

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  • ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth50:06

    ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth

    We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.

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  • AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

    AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

    Explore the transformative power of AI in ABM with RollWorks: dive deep into precision targeting, personalized content, and the groundbreaking success stories shaping the future of marketing.

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  • Driving Revenue with Data: How to Leverage Full-Funnel B2B Advertising

    Driving Revenue with Data: How to Leverage Full-Funnel B2B Advertising

    Master the art of full-funnel B2B advertising and unlock the potential of data-driven strategies to drive revenue.

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  • Personalization in B2B Marketing: How RollWorks Can Help You Connect with Your Target Audience

    Personalization in B2B Marketing: How RollWorks Can Help You Connect with Your Target Audience

    Explore the power of personalization in B2B marketing, its benefits, practical examples, and how RollWorks can elevate your personalization game.

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  • Unleashing the Power of Data: How to Capture and Win Customers With Account-Based Advertising

    Unleashing the Power of Data: How to Capture and Win Customers With Account-Based Advertising

    Maximize your B2B advertising ROI with our eBook, 'Unleashing the Power of Data,' offering strategic insights on precision targeting, data-driven engagement, and advanced machine learning model.

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  • Understanding Your Sales Pipeline: A Roadmap to a Higher Win Rate

    Understanding Your Sales Pipeline: A Roadmap to a Higher Win Rate

    Master the art of understanding your sales pipeline: build, analyze, and optimize for robust sales performance at every stage of the buyer’s journey.

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  • Turning up the Heat this Summer with RollWorks' Hot Contacts

    Turning up the Heat this Summer with RollWorks' Hot Contacts

    Uncover hidden opportunities, accelerate your success, and turn up the heat on your marketing and sales efforts with RollWorks' Hot Contacts, a game-changing solution to capturing high-quality leads!

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  • Making Waves with RollWorks: A Summer Splash of G2 Successes

    Making Waves with RollWorks: A Summer Splash of G2 Successes

    Discover how RollWorks' account-based platform drives summer marketing success with efficiency, flexibility, and time-to-value at its core.

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  • The Future of B2B Marketing Leaders

    The Future of B2B Marketing Leaders

    Discover the key strategies and tools to level up your marketing career in 2023.

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  • How to Tie Your Marketing KPIs to Board-Ready Metrics and Take Your Seat at the Table58:08

    How to Tie Your Marketing KPIs to Board-Ready Metrics and Take Your Seat at the Table

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  • The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact

    The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact

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  • Four Ways to Unlock Real Revenue Growth with (More) Buying Signals52:51

    Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

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  • 3 Ways to Use the RollWorks ABM Integration with HubSpot to Boost Lead Quality

    3 Ways to Use the RollWorks ABM Integration with HubSpot to Boost Lead Quality

    Explore three potent strategies to leverage the RollWorks-HubSpot ABM integration for improving lead quality, bolstering conversions, and driving impactful B2B marketing campaigns.

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  • Supercharge Your B2B Lead Generation: Strategies for Small Budgets and Big Growth Goals

    Supercharge Your B2B Lead Generation: Strategies for Small Budgets and Big Growth Goals

    Discover how to maximize your B2B lead generation efforts regardless of your budget size, featuring proven strategies and actionable tips for achieving significant growth objectives.

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  • Ask the Experts Anything: Maximizing ROI with ABM53:01

    Ask the Experts Anything: Maximizing ROI with ABM

    Featuring marketing experts from Snowflake, Particle Health and Sword Health, this panel shares ABM tips and tricks to help you stay sharp, agile, and strategic in 2023.

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  • Building a Better Go-to-Market Team: A 2023 Guide to B2B GTM Strategy Success

    Building a Better Go-to-Market Team: A 2023 Guide to B2B GTM Strategy Success

    Discover how to navigate the changing B2B landscape, adapt to the evolving buyer’s journey, and build a more effective go-to-market team for successful growth in 2023 and beyond.

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  • Mastering B2B Channel Marketing: Your Ultimate Guide to Success

    Mastering B2B Channel Marketing: Your Ultimate Guide to Success

    Unlock the power of B2B channel marketing with this comprehensive blog post covering key components, innovative lead generation strategies, and effective content distribution channels.

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