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Explore RollWorks' Resource Center, your guide to effective B2B strategies and full-funnel advertising campaigns. Packed with insightful articles, webinars, e-books, and more!

  • Blended ABM Using RollWorks feat. Digital Bias52:57

    Blended ABM Using RollWorks feat. Digital Bias

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  • The Top 4 ABM Tactics to Try in 2024

    The Top 4 ABM Tactics to Try in 2024

    Discover cutting-edge ABM tactics for 2024, including intent data and AI integration, to elevate your B2B marketing and target high-value accounts with precision and personalization.

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  • Revolutionizing Marketing Efficiency: Q4 Product Update Webinar52:17

    Revolutionizing Marketing Efficiency: Q4 Product Update Webinar

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  • ABM Holiday Gifting: Strategic Tips for Every B2B Marketer

    ABM Holiday Gifting: Strategic Tips for Every B2B Marketer

    Boost your ABM campaign results this holiday season with RollWorks' expert gifting strategies and insights from top industry partners for standout customer engagement.

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  • The 2024 ABM Performance Checklist

    The 2024 ABM Performance Checklist

    Get your ABM strategy on point with RollWorks' ABM Performance Checklist Infographic – your go-to resource for practical tips and insights to boost your campaigns and ROI

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  • 'Tis the Season to Invest In Your Pipeline

    'Tis the Season to Invest In Your Pipeline

    Learn why running ad campaigns during the holidays can be crucial to closing more deals early in the new year!

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  • Next-Level Marketing Automation: How RollWorks Workflows Streamline Sales Handoffs

    Next-Level Marketing Automation: How RollWorks Workflows Streamline Sales Handoffs

    Discover how RollWorks' Workflows can transform your marketing strategy with seamless sales integration, personalized campaigns, and automated lead management for peak efficiency and engagement.

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  • The ABM Business Case Template

    The ABM Business Case Template

    Transform your marketing strategy with our ABM Business Case template — your strategic blueprint for aligning with executive goals, overcoming resource challenges, and showcasing undeniable ROI.

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  • Advocating for ABM: Creating a Business Case for Investing in Account-Based Marketing

    Advocating for ABM: Creating a Business Case for Investing in Account-Based Marketing

    Discover the transformative potential of Account-Based Marketing as we dive into building a robust business case, ensuring sales and marketing alignment, and spotlighting the ROI gains with ABM.

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  • Pipeline Palooza: Proven plays to prime your ‘24 pipeline56:00

    Pipeline Palooza: Proven plays to prime your ‘24 pipeline

    Explore expert-led B2B marketing strategies in RollWorks' Pipeline Palooza webinar series, a comprehensive resource for enhancing pipeline generation and conversion.

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  • RollWorks Gives Thanks for Top Honors From G2

    RollWorks Gives Thanks for Top Honors From G2

    RollWorks was named #3 on G2's 2023 Best Software Awards list for Best Marketing & Digital Advertising Products. Read our 4 tips for building customer trust.

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  • Crash Course on Intent Data: 3 Tactics for Better ABM Campaign Results

    Crash Course on Intent Data: 3 Tactics for Better ABM Campaign Results

    Learn how intent data transforms Account-Based Marketing (ABM) strategies, guiding precision targeting and fostering genuine relationships with high-value accounts.

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  • From Missteps to Mastery: Perfecting Sales and Marketing Collaboration

    From Missteps to Mastery: Perfecting Sales and Marketing Collaboration

    Explore the transformative power of the lockstep model in aligning marketing and sales teams, ensuring synchronized strategies, and leveraging platforms like RollWorks for data-driven results.

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  • Top ABM Tactics to Power Through Q4

    Top ABM Tactics to Power Through Q4

    Master the art of B2B buying with RollWorks: Dive into intent data, personalization, scalability, and the latest KPI trends.

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  • The 32 Best Ways to Generate More B2B Sales Leads

    The 32 Best Ways to Generate More B2B Sales Leads

    Discover how to create new connections & get more B2B sales leads for your business with our list of 32 effective B2B lead generation strategies here.

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  • Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability

    Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability

    Dive into the transformative power of the Rule of 40 in B2B marketing, offering strategies for aligning creativity with business ROI and impressing the C-suite.

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  • The Revenue Revolution: Women Reshaping the B2B Revenue Landscape1:00:48

    The Revenue Revolution: Women Reshaping the B2B Revenue Landscape

    Explore 'The Revenue Revolution' at RollWorks, highlighting influential women reshaping the B2B landscape with key insights and strategies for driving revenue growth.

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  • A Marketer’s Hack Kit to the Rule of 40

    A Marketer’s Hack Kit to the Rule of 40

    Unlock the power of the Rule of 40 in B2B marketing with our comprehensive guide, diving deep into strategies for impressing executives and ensuring business resilience in uncertain economic times.

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  • ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth50:06

    ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth

    We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.

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  • AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

    AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

    Explore the transformative power of AI in ABM with RollWorks: dive deep into precision targeting, personalized content, and the groundbreaking success stories shaping the future of marketing.

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