Latest Content
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Read ArticleMeet Your Sellers’ New Best Friend: Sales Insights
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45:55Watch Video5 Ways to Act on Intent with ABM
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Read ArticleWhat 21 Years of Marriage Taught Me About Working with Sales
Marriage and marketing: two areas RollWorks' SVP of Marketing, Randi Barshack, reflects on after 21 years. The secret to working with sales might just be in the vows.
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Read Article5 Ways to Act on Intent with ABM: 6/25 at 10am PST
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Read Article5 Ways Teams of All Sizes Should Be Adapting to an ABM Approach: 7/9 at 10am PST
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Read ArticleGrowth Hacking ABM: 7 Account-Based Tactics to Jumpstart Buyer Engagement
Think 'hacks' and 'ABM' don't go together? Read our latest post to find out how quick wins aren't make believe when it comes to account-based strategies.
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Read ArticleThe Case for Intent: Quick Wins to Transform Your ABM
While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?
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TOPO's Target Segment Framework [2020]
Re-analyze your target market and conduct segment analysis using TOPO’s framework as a guide. Identify the highest value segments as a result of the COVID-19 global pandemic
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Read Article(Re)think, (Re)adjust, (Re)fresh: How EZ Texting’s Marketing Strategy Pivoted in 2020
Here’s how the team at EZ Texting tackled Summer 2020 with a range of rethinking, readjusting, and refreshing; everything we needed to stay afloat and thrive in the face of adversity.
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9:58Watch Video3 Ways to Rebuild Your 2020 Pipeline Using ABM Tactics
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14:55Watch VideoHow Okta went Virtual in 21 Days to Close the Demand Gap - SiriusDecisions Virtual Summit
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51:56Watch VideoHow To Boost Response Rates By 20X In Times Of Uncertainty
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3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook
Wondering where your playbook for 2020 went? Well, we know it didn’t come with one so we opted to create a no-filler, no-fluff step-by-step playbook to (re)build your pipeline for 2020 with ABM.
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Read ArticleABM (in the Spring of 2020) Just Got Easier
Recent events really put into focus two key benefits of being able to launch, manage, and optimize target account related programs within a single platform, and with RollWorks and LinkedIn, you can.
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22:38Watch Video6 Low-Cost Hacks to Drive Demand in Weeks (Not Months)
Join a couple of DG veterans, Tessa Barron of ON24 and Jodi Cerretani of RollWorks, as we reveal six of our go-to pipeline fillers
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30:04Watch VideoThe Power of Storytelling in Life, Selling and Times of Uncertainty
Storytelling is an imperative part of the buying process. Whether we realize it or not, we are constantly telling ourselves stories about how the product we are considering would affect our lives.
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Read ArticleAnnouncing Account Intent and Deeper Partnership with Intent Data Leader Bombora
The most efficient and effective way to run ABM is with a blend of fit, engagement, and intent. We're excited to be partnering with Bombora to fuel our customers with added capabilities.
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Read ArticlePaycheck Protection Program (PPP): What Is It and How Do I Get It?
Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses.
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Read ArticleWhen Work IP No Longer Works: COVID-19’s Impact on ABM and Ad Tech
In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.
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Read ArticleABM for the Few? No, ABM for the Many: Why Account-Based Marketing Matters Now
Now, more than ever, precision and smart resource allocation are key to ABM success. That's why RollWorks is thrilled to be bringing new pricing and our HubSpot integration to the masses.
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