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  • B2B Sales Leads: The 32 Best Ways to Generate More Leads

    B2B Sales Leads: The 32 Best Ways to Generate More Leads

    Want to get more B2B sales leads? Learn the 32 best ways top companies are using to generate more B2B sales leads today.

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  • Operationalize Your ABX Strategy with a Winning Tech Stack28:11

    Operationalize Your ABX Strategy with a Winning Tech Stack

    With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight, lock-step, they were able to operationalize their digital, direct mail, and overall ABM strategy through a robust tech stack.

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  • How Small Teams Crack the ABM Code: All About Attracting the Right Attention

    How Small Teams Crack the ABM Code: All About Attracting the Right Attention

    By adding ABM to the mix, you can make sure your target audience gets to know what you have to offer faster and more clearly.

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  • B2BMX ABM in Action – ABM Start Up to Scale34:54

    B2BMX ABM in Action – ABM Start Up to Scale

    ABM from startup to scale: How teams of 2 and teams of 200 are taking an account-based approach.

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  • Watch a 6-min RollWorks video demo

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  • Getting Intentional with Intent42:55

    Getting Intentional with Intent

    Join RollWorks, Ascend2, and Bombora as we cover the challenges that come along with intent data.

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  • No More ABM FOMO: Insights From New TOPO Research1:00:06

    No More ABM FOMO: Insights From New TOPO Research

    Do you have ABM FOMO? Are you falling behind your competitors? Or are you ahead of the curve but not getting enough credit? Find out where you stand as we kick off 2021.

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  • 4 Things To Consider When Choosing an Account-Based Marketing Company

    4 Things To Consider When Choosing an Account-Based Marketing Company

    Businesses that want to try ABM have a lot of options when it comes to which account-based marketing company to work with. So how do you know which ABM company is the right partner for you?

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  • What to Look for in an ABM Platform

    What to Look for in an ABM Platform

    Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

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  • Close B2B deals faster with RollWorks

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  • How Snowflake Scales Personalization to Create a Seamless Buyer Journey58:15

    How Snowflake Scales Personalization to Create a Seamless Buyer Journey

    Through leveraging content experience and intent data, Snowflake managed to successfully create a 1:1 personalized ABM program to over 1200 target accounts. See how.

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  • The B2B Perspective on Using Intent Data

    The B2B Perspective on Using Intent Data

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  • The ABMified Demand Engine – How One Small Team Unlocked Big Team Growth1:09:12

    The ABMified Demand Engine – How One Small Team Unlocked Big Team Growth

    Small marketing teams dealing with tighter resources and higher expectations. Learn how to “ABMify” what B2B Marketers are already doing to make their demand gen work better for them.

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  • How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    As a B2B marketer, an account-based marketing project plan isn’t optional. Whether you’re trying to sell stakeholders or looking for a way to prove your approach, this is your fool-proof ABM plan.

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  • 2021 Demand Generation Benchmark Survey Report

    2021 Demand Generation Benchmark Survey Report

    In this special report with Demand Gen Report, we will explore the survey findings to spotlight currents trends in how B2B organizations are supporting aggressive growth plans.

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  • How to Build a B2B Marketing Analytics Dashboard For Your Brand

    How to Build a B2B Marketing Analytics Dashboard For Your Brand

    Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.

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  • 3 ABM Plays for Small Teams

    3 ABM Plays for Small Teams

    In 3 ABM Plays to Autocorrect Small Team Problems, RollWorks brings you the ultimate guide for small teams who want big growth (no extra budget, time, or people required).

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  • Workshop: How to Build your ABM Plan33:12

    Workshop: How to Build your ABM Plan

    Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

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  • Marketing Technology Implementation: From the B2B Perspective

    Marketing Technology Implementation: From the B2B Perspective

    RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey.

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  • Fact or Fiction: 4 Lingering Myths About ABM Debunked

    Fact or Fiction: 4 Lingering Myths About ABM Debunked

    After surveying over 200 marketers, we’re debunking some commonly accepted myths to help marketers determine how to best spend their time, budgets, and bandwidth moving forward.

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  • Six Predictions to Take the Marketing Mystery out of 2021

    Six Predictions to Take the Marketing Mystery out of 2021

    We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

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  • ABM Hacks: How to Beat the Holiday Slump and Win in 202141:50

    ABM Hacks: How to Beat the Holiday Slump and Win in 2021

    As a demand-focused marketer, we all enter the holiday slowdown at the end of the year. Beat it.

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