Latest Content
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Read ArticleHow Snowflake Builds 1:1 ABM Experiences That Scale
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20:06Watch VideoBuild your ABM Plan in 3 Steps
In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.
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30:09Watch VideoHow Small Teams Can Unlock Big Growth with ABM
More small marketing teams are letting go of the stigma that ABM can only work for big companies and big budgets—putting them in a position to expedite growth and beat their competition.
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Read ArticleHow to report on your ABM campaigns—The ABM Reporting Template
Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.
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Watch a 4-min RollWorks video demo
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Read FlipbookThe B2B Marketer’s Guide to ABM
We’re getting real and showing you how to make ABM work for you (no matter your company’s size or budget).
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Read ArticleGetting Intentional with Intent Data: How to Overcome the Most Common Challenges
How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.
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48:01Watch VideoABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future
Ascent's SaaS Event Series: Spotlight on Marketing
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Read Flipbook
The ABM Reporting Template
Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.
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Close B2B deals faster with RollWorks
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Read FlipbookAccount-Based Marketing Is Not Enough: Why CSO's Need a Sales Led Account-Based Strategy
If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth.
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1:01:20Watch VideoBuilding Martech Stacks with Scott Brinker and Robin Bordoli
Join two major influencers in martech — Scott Brinker, Chief Martech and VP of Platforms at HubSpot, and Robin Bordoli, CEO of NextRoll and President of RollWorks
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Read ArticleHow to Build B2B Target Audiences for a Marketing Campaign
What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.
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45:48Watch VideoDemand Gen Report's Campaign Optimization Series 2021
We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. And don’t worry, there are a few of them out there (we won’t skimp on them this session)
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Read ArticleIntroducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys
We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.
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Read ArticleHow BetterCloud uses RollWorks + Sendoso to Influence Pipeline and Drive ABX
Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.
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47:35Watch VideoHow PitchBook increased conversions more than 200%
See how Maddy Seltzer at PitchBook increase conversions more than 200% with coordinated account-based plays.
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Read ArticleHow To Build a Sustainable Sales Pipeline With Shorter Deal Cycles
Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.
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Read Flipbook
Virtual Events We Love To Hate (But Sponsor Anyway)
Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?
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Read FlipbookChief Marketer Special Report: Account-Based Marketing
We teamed up with Chief Marketer to bring you a special report that covers all the basics to lay the groundwork for a strong ABM program — from reaching the right people to nailing the right message.
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55:57Watch VideoBack to Basics: How to Nail Your ABM Audiences
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29:40Watch VideoFolloze ABX Masterclass - How to ABMify Large Scale Virtual Events
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