Latest Content
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Read ArticleMapping to Innovate & Improve the Customer Lifecycle
Hannah Shain, VP of Marketing at SmartBug Media, shares insider tips on how to revamp the customer journey map.
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Read ArticleThe Secret to Spending Less on Customer Acquisition
Make expansion revenue scalable and sustainable to consistently grow your business.
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Read ArticleHow ABM is Driving Marketing Innovation in 2022
A look at how marketers' investment in ABM will continue to evolve our industry in 2022.
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Read Flipbook
Road to Revenue: Post-Sale ABM
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Read ArticleTransforming Account-based Sales and Marketing Strategies with Hybrid Experiences
Maximize top-of-funnel awareness campaigns with direct mail to engage new prospects and open the door for future sales opportunities.
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Read ArticleCRO, Darragh Fitzpatrick Talks Sales Empowerment on the Revenue Generator Podcast
Chief Revenue Officer at RollWorks, Darragh Fitzpatrick shares insights on how to expedite demand generation and increase recurring revenue on the Revenue Generator Podcast.
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Read FlipbookSpecial Report: State of ABM 2022
This special report share tips, best practices and use case examples of how more marketers are relying on account-based experiences as they go to market.
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44:38Watch VideoThe 5 (Real) Pillars of Marketing & Sales Alignment
join RollWorks’ Senior Directors of Demand Generation and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep.
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Read ArticleHow to Build a Great B2B Marketing Team That Scales
A marketing team blueprint breakdown to help as you scale to support ABM.
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Read Article[Workbook] How to Hack Marketing & Sales Alignment
A marketing and sales alignment workbook to help bring balance to your teams and implement ABM programs efficiently for faster revenue growth.
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Read ArticleLevel-Up Conversational Marketing with RollWorks & Drift
RollWorks is excited to announce our conversational marketing integration with chat automation leader Drift.
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Read ArticleTactics Healthcare Marketers Use to Overcome ABM Challenges
Tips on how healthcare marketers tackle ABM challenges and measure success.
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Read ArticleShow and Prove: How to Overcome ABM Measurement Challenges
Overcome common ABM challenges to prove and measure your team’s impact on revenue.
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35:16Watch VideoFrom Insights To Action: Taking ABM Measurement To The Next Level
Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard.
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30:06Watch Video6 Proven Steps to Getting Started with ABM
Join Jodi Cerretani, Sr. Director of Demand Gen for a refreshing ABM session where we’ll skip the fluff strategy and get right into what steps you can take today to drive results tomorrow.
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Read Flipbook
Hacking Marketing & Sales Alignment Workbook
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Read Article5 Ways Sales Teams Can Get the Most Out of Account-based Marketing
ABM plays that can help sellers increase productivity and close deals faster.
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Read ArticleHow resource-strapped teams can master multi-channel ABM measurement
With the right ABM platform, small marketing teams can automate time-consuming processes and gain insights that lead to big results.
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Read ArticleThe State of Sales Acceleration: Q&A with Danilo Nikolich, Sr. Director of SDRs at RollWorks
Accelerating sales with ABM: Q&A with Danilo Nikolich, Sr. Director of SDRs at RollWorks.
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Read FlipbookWhat's Working in Intent-Based Strategies
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