Latest Content
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Read ArticleHow to Build a B2B Marketing Analytics Dashboard For Your Brand
Data is the foundation of B2B marketing, and the best way to utilize this data is by having a consistent approach to track and analyze it.
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Read ArticleUpcoming | The ABMified Demand Engine | 2/4 at 9:30am PT
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33:12Watch VideoWorkshop: How to Build your ABM Plan
Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!
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Marketing Technology Implementation: From the B2B Perspective
RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey.
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Watch a 6-min RollWorks video demo
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Read ArticleFact or Fiction: 4 Lingering Myths About ABM Debunked
After surveying over 200 marketers, we’re debunking some commonly accepted myths to help marketers determine how to best spend their time, budgets, and bandwidth moving forward.
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Six Predictions to Take the Marketing Mystery out of 2021
We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?
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41:50Watch VideoABM Hacks: How to Beat the Holiday Slump and Win in 2021
As a demand-focused marketer, we all enter the holiday slowdown at the end of the year. Beat it.
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58:06Watch VideoABM Architecture: Building Targeted Digital Experiences for Your Best Buyers
To ensure that your ABM leads have a jaw-dropping experience from first touch to closed won, you need to go digital.
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Close B2B deals faster with RollWorks
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49:20Watch VideoNo-Fail 2021: 3 Predictions to Win at ABM
Let's hope 2021 is a bit more predictable... Join Randi Barshack and Eric Wittlake of TOPO as they chat live on a No-Fail 2021: 3 Predictions to Win at ABM.
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1:29:35Watch VideoThe Ultimate Account-Based Demand Gen Map: Buying Stage, Channel, Offer, and KPI
A straightforward prescription on how to effectively map your offers, channels, and KPIs based on target account buying stages.
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Read ArticleHow to Create Effective ABM Advertising Campaigns
No unqualified leads or wasted advertising spend to worry about. Instead, you get to identify and engage with your target accounts from the start. It’s a business’s dream come true.
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Read ArticleIt’s Official: ABM is No Longer Limited to Big Marketing Teams
Small teams don’t just stand to benefit from ABM. They now run some of the best programs on the planet.
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200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo
We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.
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The 2020 ABM Benchmark Study
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19:57Watch Video9 Secrets to Identifying and Engaging High Intent Accounts
Join NS1, RollWorks, and Bombora as they reveal 9 tried-and-proven secrets to identifying highest intent accounts and engaging them to drive top and bottom of funnel impact.
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Read Article4 Things to Recalibrate to Close Q4 Strong
With people spending more time online than ever before, more than half of the content that influences B2B deals is consumed online. And you'll need to shift to win in Q4.
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Read ArticleAnnouncing the RollWorks Technology Partner Ecosystem
RollWorks is committed to a partner-first approach where our customers can experience the value of bidirectional integrations with best-of-breed Martech vendors to create the optimal stack.
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Read Article3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact
Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.
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Read ArticleABM In The Fall of 2020: From Getting the Message Right to Getting the Message Real
2020 has opened doors for us to take the relativity of personalization to a new level. It’s all about embracing the imperfect marketer and leading with empathy.
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Read FlipbookIntent Data 101: More Than a Buzzword
Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
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