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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • Building a Target Account List for Account-Based Success41:53

    Building a Target Account List for Account-Based Success

    No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

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  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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  • The 7 Most Powerful B2B Lead Generation Strategies in 2019

    The 7 Most Powerful B2B Lead Generation Strategies in 2019

    Before diving into new marketing tactics, discover the 7 most powerful B2B lead generation strategies. From content marketing to account-based marketing, we'll give you the strategy breakdown.

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  • How to Staff and Fund Your ABM Programs at Any Level

    How to Staff and Fund Your ABM Programs at Any Level

    Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

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  • What's Working in B2B Advertising?

    What's Working in B2B Advertising?

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  • How to Uplevel Your Target Account Selection Process for ABM

    How to Uplevel Your Target Account Selection Process for ABM

    Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

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  • The ABM Readiness Assessment: See where you rank and how to uplevel

    The ABM Readiness Assessment: See where you rank and how to uplevel

    Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.

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  •  Q&A with Mike Stocker: New VP of Strategic Partnerships

    Q&A with Mike Stocker: New VP of Strategic Partnerships

    We're excited to announce the arrival of Mike Stocker, RollWorks' new VP of Strategic Partnership. Get to know him in our latest leadership Q&A.

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  • ABM Tech Talks: RollWorks' Identification Solution20:05

    ABM Tech Talks: RollWorks' Identification Solution

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  • The Top 5 ABM Tactics to Try in 2019

    The Top 5 ABM Tactics to Try in 2019

    Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

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  • SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    SiriusDecisions Summit 2019: Account-Based Marketing Infiltrates Austin

    This year's SiriusDecisions Summit was full of best practices for B2B and ABM marketers to make an impact on their current strategy. Here are a few things we think you shouldn't have left without.

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  •  Building your Demand Gen Team for ABM52:17

    Building your Demand Gen Team for ABM

    How to Build Your Demand Gen Team for ABM

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  • Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

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  • How to Effectively Measure an Account-Based Marketing Campaign

    How to Effectively Measure an Account-Based Marketing Campaign

    Account-based marketing measurement has evolved in recent years, especially when it comes to showing impact on revenue. Does your team know how to show ROI effectively? Get started with 4 tips now.

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  • The ABCs of ABM: Drift + RollWorks55:16

    The ABCs of ABM: Drift + RollWorks

    We brought together Mark Kilens (Drift) and Ali Biggs (RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI

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  • [Template] How to use an ideal customer profile template to develop your ABM strategy

    [Template] How to use an ideal customer profile template to develop your ABM strategy

    Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...

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