Guides & Reports

Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform.

Maximize your B2B advertising ROI with our eBook, 'Unleashing the Power of Data,' offering strategic insights on precision targeting, data-driven engagement, and advanced machine learning model.

Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.

Unlock the power of the Rule of 40 in B2B marketing with our comprehensive guide, diving deep into strategies for impressing executives and ensuring business resilience in uncertain economic times.

Whether you're seeking to boost leads, opportunities, traffic, or customer retention - these plays will help your team to drive the desired results.

Discover how to enhance your account-based strategies during economic uncertainty with this comprehensive report, covering blended ABM strategies, AI potential, ABM, and demand generation convergence.

Dive into the RollWorks Revenue Revelation Report for an insightful analysis on why poor-quality MQLs never truly deliver, and how you can refine your marketing approach for optimal revenue growth.

Learn how to accelerate B2B sales in 2023 by increasing customer value through storytelling, partnerships, and data.

Learn about the key performance indicators (KPIs) critical for ABM success and ensure you're tracking the right metrics for meaningful insights and growth.

From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

Master the balancing act of moving from quantity leads to quality leads in 4 easy steps! Learn more about rethinking revenue leads here.

Our Marketing Operations ebook will show you how you can integrate all your channels into one killer marketing operations strategy.

A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way

Discover six proven strategies with RollWorks to boost revenue and navigate economic downturns, illuminating a path to resilient growth.

Demand gen and ABM are not mutually exclusive. In fact, the best B2B marketers use both. If you’re all-in on demand gen or ABM tactics, then this eBook is for you.

Multi-channel is a must-have for cutting through the noise and connecting with your buyers across every stage of their journey. This customizable deck will serve as part inspiration, part education,

In our eBook, with partner SmartBug, we share our collective thoughts on how effective account-based marketing strategies help with customer retention that will increase your bottom line.