Guides & Reports

ABM Guides, Industry Reports, and more

  • Operationalizing Account-Based Experiences: A Tech Stack Approach

    Operationalizing Account-Based Experiences: A Tech Stack Approach

    Unlock the power of a high-performing ABM tech stack with exclusive insights from B2B marketing innovators.

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  • B2B Ad-Ventures in Advertising:  The 2024 Account-Based Success Report

    B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report

    Get ready for B2B advertising success with the 2024 Account-Based Success Report, featuring top ABA trends, insights, and strategies for driving engagement and revenue.

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  • The ABA Playbook: Smarter B2B Strategies to Maximize ROI

    The ABA Playbook: Smarter B2B Strategies to Maximize ROI

    Unlock the secrets of Account-Based Advertising with this eBook, featuring expert strategies, precision targeting, and actionable tactics to boost brand visibility and engagement.

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  • The ABM Playbook: 10 Quick Plays for Big Wins

    The ABM Playbook: 10 Quick Plays for Big Wins

    Discover actionable ABM strategies backed by real-life examples from businesses that have successfully adopted these tactics.

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  • Data You  Can’t Refuse:  AI, Intent, and First-Party

    Data You Can’t Refuse: AI, Intent, and First-Party

    Download our eBook to learn how AI, intent data, and first-party information can revolutionize your marketing strategy in a privacy-first world.

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  • The B2B Marketer’s Essential Account-Based Kit

    The B2B Marketer’s Essential Account-Based Kit

    Download this guide to discover proven strategies for aligning your GTM teams, enhancing ABM targeting, and crafting personalized B2B website experiences.

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  • Achieving Marketing & Sales Alignment with ABM

    Achieving Marketing & Sales Alignment with ABM

    Discover how to drive revenue by aligning your marketing and sales teams with our ultimate guide on Account-Based Marketing (ABM) strategies and practical tools.

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  • Summer Surge: 9 Proven Strategies to Spark Demand

    Summer Surge: 9 Proven Strategies to Spark Demand

    RollWorks' "Summer Surge" guide, packed with nine proven strategies to boost your marketing efforts and spark demand during the summer slowdown.

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  • From Content to Revenue: How to Build a Winning B2B GTM Strategy

    From Content to Revenue: How to Build a Winning B2B GTM Strategy

    Learn practical strategies to align your content with business goals and drive significant revenue growth in our B2B GTM Strategy guide.

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  • Revitalizing Your Digital Advertising This Spring

    Revitalizing Your Digital Advertising This Spring

    Revitalize your B2B marketing with expert insights and strategies for effective campaign optimization, personalized advertising, and enhanced audience engagement this spring.

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  • B2B Marketing, Made Simple, Secure, and Impactful with RollWorks

    B2B Marketing, Made Simple, Secure, and Impactful with RollWorks

    Explore how RollWorks revolutionizes B2B marketing with precision targeting, seamless engagement, and robust security measures.

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  • RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters

    RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters

    Discover the ultimate playbook for mastering B2B marketing through the strategic integration of RollWorks and LinkedIn, designed for industry leaders seeking precision and impact.

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  • B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights

    B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights

    Learn to effectively gauge and act on customer journey insights in B2B, focusing on strategic measurement and impactful engagement strategies.

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  • Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era

    Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era

    Discover innovative strategies and tools to future-proof your marketing efforts in a privacy-centric digital landscape, adapting seamlessly to the evolving role of third-party cookies and Google's Pri

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  • Make B2B Advertising Click: Tips on Retargeting, Reporting, & Measuring

    Make B2B Advertising Click: Tips on Retargeting, Reporting, & Measuring

    Maximize your B2B marketing effectiveness with tips on retargeting, reporting, & measuring. Learn how to leverage Account-based Advertising here.

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  • Precision in ABM: Find Your Perfect Match with ABM Keyword Strategies

    Precision in ABM: Find Your Perfect Match with ABM Keyword Strategies

    Uncover the keys to Account-Based Marketing success with this ebook, offering strategies for precise keyword selection & adaptive tactics to boost ROI.

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  • The RKO Playbook: Tactics for Transformative Buyer Engagement

    The RKO Playbook: Tactics for Transformative Buyer Engagement

    Unlock your revenue potential with the RollWorks playbook, your comprehensive guide to integrating sales, marketing, & customer success for explosive growth.

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  • ABM Audit Checklist: How to Plan for a Winning 2024

    ABM Audit Checklist: How to Plan for a Winning 2024

    Download our ABM Audit Checklist to streamline your 2024 planning, optimize budget allocation, explore outreach channels, and update your strategies for post-pandemic success in business marketing.

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  • Account-Based Plays for 2024

    Account-Based Plays for 2024

    Ready to kickstart winning ABM campaigns in 2024? Get started with air cover, nurture, and upsell/cross-sell tactics that will stop your competition in their tracks.

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  • The Ultimate Account-Based Guide to RollWorks

    The Ultimate Account-Based Guide to RollWorks

    Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform.

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