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The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

February 13, 2023 Caroline Van Dyke, Head of Content

As if the world of marketing and sales doesn’t change rapidly enough, markets have thrown revenue teams yet another curveball. Downturn, deceleration, inflation, dare we go on? We know these terms aren’t just being thrown around in meetings or across the news — they’ve become a very real part of the day-to-day problems you’re now tasked to solve.

And that’s why we’re here — to break down a clear list of things you can get ahead of today, to protect your revenue tomorrow.

Discover how RollWorks empowers your teams to identify target accounts, reach them across multiple channels, and measure success. Request a demo now!

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
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