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Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report

April 13, 2023 Caroline Van Dyke, Head of Content

Look, we’ve all heard the chatter about the death of MQLs in B2B marketing. So we asked almost a thousand revenue leaders to get cold hard data. And the results are in: it's not true.

Two in three marketers agree MQLs aren’t dead — it’s just bad MQLs that should be. And your sales team? Two in three sellers say the era of dead leads ‘is never gonna happen’.

Ready to see the 5 revenue revelations from our recent data? And more importantly, the 4 buying signals you can use to get high-quality leads, faster? Spoiler alert: form fills alone aren’t the primary signal to take action on!

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
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