Caroline Van Dyke, Content Lead

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

  • Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    With Journey Events, marketers no longer need to infer impact, they can visually map impact. The latest update from RollWorks to empower teams with the metrics and ROI they need to succeed.

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  • ABM in 21 Days: 3+ Steps to Get Started Today

    ABM in 21 Days: 3+ Steps to Get Started Today

    With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.

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  • The All-Inclusive ABM Hiring Kit

    The All-Inclusive ABM Hiring Kit

    Whether you’re losing employees to new jobs and need to recruit new talent or you’re looking for a marketer to help to ABMify your org, this hiring kit will help you land the best ABM talent.

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  • The ABM Essentials Kit: Countless Templates for Quick Wins

    The ABM Essentials Kit: Countless Templates for Quick Wins

    This ABM Essentials Kit has over 70+ pages in custom presentation decks, calculators, and planners all neatly fit into 3 pages of individually downloadable assets for teams of every size.

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  • The ABM Edit: Every B2B Marketer’s Go-To Checklist to Beat H2 Demand Goals

    The ABM Edit: Every B2B Marketer’s Go-To Checklist to Beat H2 Demand Goals

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  • Slump-Free Summer: 7 Hacks to Heat up Demand

    Slump-Free Summer: 7 Hacks to Heat up Demand

    After travel was put on pause last year, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their unreachable prospects?

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  • Virtual Events We Love To Hate (But Sponsor Anyway)

    Virtual Events We Love To Hate (But Sponsor Anyway)

    Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?

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  • The Complete B2B Audience Building Workbook

    The Complete B2B Audience Building Workbook

    From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

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  • What to Look for in an ABM Platform

    What to Look for in an ABM Platform

    Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

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  • 3 ABM Plays for Small Teams

    3 ABM Plays for Small Teams

    In 3 ABM Plays to Autocorrect Small Team Problems, RollWorks brings you the ultimate guide for small teams who want big growth (no extra budget, time, or people required).

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  • Six Predictions to Take the Marketing Mystery out of 2021

    Six Predictions to Take the Marketing Mystery out of 2021

    We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

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  • 200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

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  • 3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

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  • Intent Data 101: More Than a Buzzword

    Intent Data 101: More Than a Buzzword

    Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

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  • 7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

    7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

    Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It's time to ABMify your demand gen.

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  • N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

    N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

    Webinar engagement is down across the board. See our tips and tricks for fighting webinar burnout and refreshing your follow-up strategy.

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  • The Case for Intent: Quick Wins to Transform Your ABM

    The Case for Intent: Quick Wins to Transform Your ABM

    While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?

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  • 3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

    3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

    Wondering where your playbook for 2020 went? Well, we know it didn’t come with one so we opted to create a no-filler, no-fluff step-by-step playbook to (re)build your pipeline for 2020 with ABM.

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  • Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

    Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

    Struggling to create a quick-to-execute and differentiated Marketing Plan B? Get 8 specific tactics (plus no-cost growth hacks) to adjust to, and maybe even thrive in, this new normal.

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  • Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

    Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

    Facing a hole in your demand plan with recent event cancellations? We've rallied 7 tactics that we're trying ourselves to get back on track and close the demand gap

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