Caroline Van Dyke, Content Lead

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

  • [TEMPLATE] Multi-Channel, Full Funnel Mapper

    [TEMPLATE] Multi-Channel, Full Funnel Mapper

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  • Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tips on how healthcare marketers tackle ABM challenges and measure success.

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  • Show and Prove: How to Overcome ABM Measurement Challenges

    Show and Prove: How to Overcome ABM Measurement Challenges

    Overcome common ABM challenges to prove and measure your team’s impact on revenue.

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  • Map & Measure: The D.I.Y. Account Journey Template

    Map & Measure: The D.I.Y. Account Journey Template

    Ready to move past the status quo, pre-built marketing journey? Meet the DIY account journey template where you can make each stage work for you, and gain key insights mapped to impact. Get yours.

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  • 8 Secret Tips & Tricks to Survive (and Thrive) at 2022 SKO

    8 Secret Tips & Tricks to Survive (and Thrive) at 2022 SKO

    Ready for SKO? If your answer is no, you're not alone. With a handy BINGO game for smirking, and 8 secret tips & tricks for getting that marketing and sales relationship working, you'll be all set.

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  • Marketing and Sales Alignment Interactive Cheat Sheet

    Marketing and Sales Alignment Interactive Cheat Sheet

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  • The ABM Playbook: 10 Quick Plays for Big Wins

    The ABM Playbook: 10 Quick Plays for Big Wins

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  • Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.

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  • ABM in 21 Days: 3+ Steps to Get Started Today

    ABM in 21 Days: 3+ Steps to Get Started Today

    With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.

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  • The All-Inclusive ABM Hiring Kit

    The All-Inclusive ABM Hiring Kit

    Whether you’re losing employees to new jobs and need to recruit new talent or you’re looking for a marketer to help to ABMify your org, this hiring kit will help you land the best ABM talent.

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  • The ABM Essentials Kit: Countless Templates for Quick Wins

    The ABM Essentials Kit: Countless Templates for Quick Wins

    This ABM Essentials Kit has over 70+ pages in custom presentation decks, calculators, and planners all neatly fit into 3 pages of individually downloadable assets for teams of every size.

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  • ABM Checklist: How to Plan for a Winning 2022

    ABM Checklist: How to Plan for a Winning 2022

    We've made it easy to start (and finish) your ABM program deep dive with this ABM checklist. You'll be able to kickstart your planning and get organized.

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  • Slump-Free Summer: 7 Hacks to Heat up Demand

    Slump-Free Summer: 7 Hacks to Heat up Demand

    After travel was put on pause last year, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their unreachable prospects?

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  • Virtual Events We Love To Hate (But Sponsor Anyway)

    Virtual Events We Love To Hate (But Sponsor Anyway)

    Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?

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  • The Complete B2B Audience Building Workbook

    The Complete B2B Audience Building Workbook

    From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

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  • What to Look for in an ABM Platform

    What to Look for in an ABM Platform

    Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

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  • 3 ABM Plays for Small Teams

    3 ABM Plays for Small Teams

    In 3 ABM Plays to Autocorrect Small Team Problems, RollWorks brings you the ultimate guide for small teams who want big growth (no extra budget, time, or people required).

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  • 200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

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  • 3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

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  • Intent Data 101: More Than a Buzzword

    Intent Data 101: More Than a Buzzword

    Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

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