Caroline Van Dyke

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Why B2B marketers are moving past measuring leads and toward influencing accounts

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.
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- Twitter
- Email
- LinkedIn
Read Article
The 2020 Account-Based Guide to RollWorks

Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
4 Challenges of Target Account Selection for ABM (and what to do about it)

Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.
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- Twitter
- Email
- LinkedIn
Read Article
41:53
Building a Target Account List for Account-Based Success

No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
How to Measure ABM Programs at Any Level

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Uplevel Your Account-Based Marketing and Sales Alignment

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Staff and Fund Your ABM Programs at Any Level

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to Uplevel Your Target Account Selection Process for ABM

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The ABM Readiness Assessment: See where you rank and how to uplevel

Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
20:05
ABM Tech Talks: RollWorks' Identification Solution
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- Email
- LinkedIn
Watch Video
The Top 5 ABM Tactics to Try in 2019

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Template] How to use an ideal customer profile template to develop your ABM strategy

Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Caroline Van Dyke

Why B2B marketers are moving past measuring leads and toward influencing accounts

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

The 2020 Account-Based Guide to RollWorks

Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.

4 Challenges of Target Account Selection for ABM (and what to do about it)

Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

Building a Target Account List for Account-Based Success

No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.

How to Measure ABM Programs at Any Level

Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

How to Uplevel Your Account-Based Marketing and Sales Alignment

Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

How to Staff and Fund Your ABM Programs at Any Level

Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.

How to Uplevel Your Target Account Selection Process for ABM

Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.

The ABM Readiness Assessment: See where you rank and how to uplevel

Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.

ABM Tech Talks: RollWorks' Identification Solution

The Top 5 ABM Tactics to Try in 2019

Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.

Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

[Template] How to use an ideal customer profile template to develop your ABM strategy

Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...

Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.