Building a Target Account List for Account-Based Success
No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.
Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.
[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng
Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning
We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
How to Uplevel Your Account-Based Marketing and Sales Alignment
Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.
How to Staff and Fund Your ABM Programs at Any Level
Developing a strong account-based strategy requires allocated budget and head count. Whether you're just starting on your journey or have been running for a while, here's how to uplevel your approach.
How to Uplevel Your Target Account Selection Process for ABM
Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.
The ABM Readiness Assessment: See where you rank and how to uplevel
Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.
Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.
Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange
The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.
Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs
RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.
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