Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

  • Six Predictions to Take the Marketing Mystery out of 2021

    Six Predictions to Take the Marketing Mystery out of 2021

    We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

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  • 200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

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  • 3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

    Unless you have extremely laser-focused control over who’s coming to your site in the first place, a lot of your retargeting budget could be at risk going toward low-value visitors.

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  • Intent Data 101: More Than a Buzzword

    Intent Data 101: More Than a Buzzword

    Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

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  • 7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

    7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

    Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It's time to ABMify your demand gen.

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  • N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

    N.A.W. (Not Another Webinar): How to Revive a Fatigued Channel + Fight Burnout

    Webinar engagement is down across the board. See our tips and tricks for fighting webinar burnout and refreshing your follow-up strategy.

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  • The Case for Intent: Quick Wins to Transform Your ABM

    The Case for Intent: Quick Wins to Transform Your ABM

    While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?

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  • 3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

    3 Account-Based Steps to (Re)build 2020 Pipeline: The B2B Marketer's Must-Have Playbook

    Wondering where your playbook for 2020 went? Well, we know it didn’t come with one so we opted to create a no-filler, no-fluff step-by-step playbook to (re)build your pipeline for 2020 with ABM.

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  • Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

    Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

    Struggling to create a quick-to-execute and differentiated Marketing Plan B? Get 8 specific tactics (plus no-cost growth hacks) to adjust to, and maybe even thrive in, this new normal.

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  • Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

    Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

    Facing a hole in your demand plan with recent event cancellations? We've rallied 7 tactics that we're trying ourselves to get back on track and close the demand gap

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  • How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    How Marketers Are Resetting Their Priorities and Skills to Win Big in 2020

    We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020.

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  • Why We Turned Everything Upside Down for B2BMX

    Why We Turned Everything Upside Down for B2BMX

    Tired of checklist marketing? Break the insameity.

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  • The Top 5 ABM Tactics for 2020 and Beyond

    The Top 5 ABM Tactics for 2020 and Beyond

    If you're looking to hit the ground running and feel the impact of ABM in 2020, here are 5 ways to kickstart your programs and start closing deals faster. Are you ready for 2020?

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  • The 2020 Account-Based Guide to RollWorks

    The 2020 Account-Based Guide to RollWorks

    Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.

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  • 4 Challenges of Target Account Selection for ABM (and what to do about it)

    4 Challenges of Target Account Selection for ABM (and what to do about it)

    Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

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  • Building a Target Account List for Account-Based Success41:53

    Building a Target Account List for Account-Based Success

    No matter where you are on your ABM journey, marketers can't overlook the importance of a strong, data-backed target account list. From building an ICP to scoring accounts, we're here to guide you.

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  • How to Measure ABM Programs at Any Level

    How to Measure ABM Programs at Any Level

    Whether you're exploring ABM or running market-leading programs, you'll want to know how to measure ABM in a way that shows the biggest impact. Find out how you rank today, and we'll show you the way.

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  • [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

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  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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  • How to Uplevel Your Account-Based Marketing and Sales Alignment

    How to Uplevel Your Account-Based Marketing and Sales Alignment

    Taking your ABM to the next level takes more than an account list and resources; it requires tight alignment between account-based sales and marketing teams. Find out where you rank today.

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