Caroline Van Dyke, Senior Content Marketing Manager

After travel was put on pause last year, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their unreachable prospects?

Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?

From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?

We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It's time to ABMify your demand gen.

Webinar engagement is down across the board. See our tips and tricks for fighting webinar burnout and refreshing your follow-up strategy.

Wondering where your playbook for 2020 went? Well, we know it didn’t come with one so we opted to create a no-filler, no-fluff step-by-step playbook to (re)build your pipeline for 2020 with ABM.

Struggling to create a quick-to-execute and differentiated Marketing Plan B? Get 8 specific tactics (plus no-cost growth hacks) to adjust to, and maybe even thrive in, this new normal.

Facing a hole in your demand plan with recent event cancellations? We've rallied 7 tactics that we're trying ourselves to get back on track and close the demand gap

Discover how you can identify accounts, engage buyers, and measure the influence of your ABM programs all with the RollWorks Account-Based Platform. Get the guide today.