Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

  • Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report

    Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report

    Dive into the RollWorks Revenue Revelation Report for an insightful analysis on why poor-quality MQLs never truly deliver, and how you can refine your marketing approach for optimal revenue growth.

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  • Tight Budgets, Big Results: 3 Ways to Make the Most of Your Marketing Budget

    Tight Budgets, Big Results: 3 Ways to Make the Most of Your Marketing Budget

    Working with limited resources or a tight budget? Here are 3 ways to make the most out of your marketing budget.

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  • The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

    The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

    Discover six proven strategies with RollWorks to boost revenue and navigate economic downturns, illuminating a path to resilient growth.

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  • Multi-Channel, Full Funnel Mapper

    Multi-Channel, Full Funnel Mapper

    Multi-channel is a must-have for cutting through the noise and connecting with your buyers across every stage of their journey. This customizable deck will serve as part inspiration, part education,

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  • Tactics Healthcare Marketers Use to Overcome ABM Challenges

    Tactics Healthcare Marketers Use to Overcome ABM Challenges

    By implementing the right tools, how marketers can tackle any ABM challenge that comes there way. Learn their proven tactics here.

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  • Show and Prove: How to Overcome ABM Measurement Challenges

    Show and Prove: How to Overcome ABM Measurement Challenges

    Learn how to overcome common ABM challenges marketers face and how to measure your team's impact on revenue here.

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  • Map & Measure: The D.I.Y. Account Journey Template

    Map & Measure: The D.I.Y. Account Journey Template

    Explore RollWorks' D.I.Y Account Journey Template to effectively map and measure your ABM strategy, ensuring targeted engagement and optimal results.

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  • 8 Secret Tips & Tricks to Survive (and Thrive) at 2022 SKO

    8 Secret Tips & Tricks to Survive (and Thrive) at 2022 SKO

    Ready for SKO? If your answer is no, you're not alone. With a handy BINGO game for smirking, and 8 secret tips & tricks for getting that marketing and sales relationship working, you'll be all set.

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  • Marketing and Sales Alignment Interactive Cheat Sheet

    Marketing and Sales Alignment Interactive Cheat Sheet

    Marketing and Sales Alignment Interactive Cheat Sheet. What does marketing and sales alignment look like? Does your organization already have one?

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  • The ABM Playbook: 10 Quick Plays for Big Wins

    The ABM Playbook: 10 Quick Plays for Big Wins

    Each play is meant to give you a place to get started today (hello, copy + paste), but can be tweaked in whatever way works best for you. After all, no two marketing teams are created equal.

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  • Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    Meet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact

    RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.

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  • ABM in 21 Days: 3 Steps to Get Started Today

    ABM in 21 Days: 3 Steps to Get Started Today

    Discover the essentials of Account-Based Marketing in just 21 days with our practical 3-step guide, ideal for businesses looking to refine their ABM strategy today.

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  • The All-Inclusive ABM Hiring Kit

    The All-Inclusive ABM Hiring Kit

    Whether you’re losing employees to new jobs and need to recruit new talent or you’re looking for a marketer to help to ABMify your org, this hiring kit will help you land the best ABM talent.

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  • Top 4 Reasons You Should Turn to ABM Now

    Top 4 Reasons You Should Turn to ABM Now

    A growing number of companies are adopting ABM, and seeing revenue growth and a higher ROI as a result. RollWorks explains why now is the time to turn to ABM!

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  • The ABM Essentials Kit: Countless Templates for Quick Wins

    The ABM Essentials Kit: Countless Templates for Quick Wins

    Grab the ABM Essentials Kit from RollWorks, packed with ready-to-use templates designed to drive immediate B2B marketing victories.

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  • What to Look for in an ABM Platform

    What to Look for in an ABM Platform

    Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach

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  • 3 ABM Plays for Small Teams

    3 ABM Plays for Small Teams

    In 3 ABM Plays to Autocorrect Small Team Problems, RollWorks brings you the ultimate guide for small teams who want big growth (no extra budget, time, or people required).

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  • 200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    200 Marketing & Sales Execs Challenge the B2B Marketing Status Quo

    We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.

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  • Intent Data 101: More Than a Buzzword

    Intent Data 101: More Than a Buzzword

    Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

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  • 7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

    7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

    Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It's time to ABMify your demand gen.

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