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7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM.

And no, it doesn’t require an overhaul of what you’re already doing today. The simple truth is, with a few tweaks, you can ABMify your existing demand gen programs to see superior results, faster.

In our latest guide of ABMification, you’ll discover:

  • Untapped digital marketing hacks to level-up your targeting and reach
  • Quick and effective pivots to SDR follow-up for real pipeline impact
  • Secrets to unleash more qualified leads through sponsored content and webinar channels

About the Author

Caroline Van Dyke, Content Lead

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Follow on Linkedin More Content by Caroline Van Dyke, Content Lead
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