Intent data; you probably can’t go a day without hearing about it (it’s just that popular). But for many marketers, the promise of intent often outweighs the reality of its buzzword reputation. That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
About the Author
Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.
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