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Intent Data 101: More Than a Buzzword

Intent data; you probably can’t go a day without hearing about it (it’s just that popular). But for many marketers, the promise of intent often outweighs the reality of its buzzword reputation. That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic. 


About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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