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The 2020 Account-Based Guide to RollWorks

Looking for account-based plays to run in 2020? Want to align teams behind one account-based strategy? And why are we saying “account-based” instead of “ABM”?

Enter The Account-Based Guide to RollWorks — where we'll show you why the account-based funnel can help close almost 11% of accounts targeted.* (Compared to less than 1% close rates from a traditional funnel)

No matter your sophistication, see how you can close deals faster in this 35-page guide:

  • Identify your ideal customer profile and accounts you’re most likely to win. 
  • Engage accounts in concert with your sales teams.
  • Measure your impact and show off how you’re closing deals faster.
  •  … and more.

We booked 2x more meetings by running air cover for our sales team. Dialpad closed deals 52% faster by nurturing pipeline. Payscale saw 6x ROI in revenue by personalizing campaigns. You can too.

This guide details how the data-backed, machine learning power of account-based tech can transform your business. 

*TOPO 2019 Benchmark Report

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Follow on Linkedin More Content by Caroline Van Dyke, Senior Content Marketing Manager
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