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The 2020 Account-Based Guide to RollWorks

November 11, 2019 Caroline Van Dyke

Looking for account-based plays to run in 2020? Want to align teams behind one account-based strategy? And why are we saying “account-based” instead of “ABM”?

Enter The Account-Based Guide to RollWorks — where we'll show you why the account-based funnel can help close almost 11% of accounts targeted.* (Compared to less than 1% close rates from a traditional funnel)

No matter your sophistication, see how you can close deals faster in this 35-page guide:

  • Identify your ideal customer profile and accounts you’re most likely to win. 
  • Engage accounts in concert with your sales teams.
  • Measure your impact and show off how you’re closing deals faster.
  •  … and more.

We booked 2x more meetings by running air cover for our sales team. Dialpad closed deals 52% faster by nurturing pipeline. Payscale saw 6x ROI in revenue by personalizing campaigns. You can too.

This guide details how the data-backed, machine learning power of account-based tech can transform your business. 

*TOPO 2019 Benchmark Report

About the Author

Caroline Van Dyke

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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