Want to keep reading?

First Name

Last Name

Country

You're opting in to RollWorks (a division of NextRoll, Inc.) marketing communications.

You can learn all about our data collection practices in our Privacy Notice and CCPA Notice at Collection.

Thanks! We hope you enjoy our content.

Error - something went wrong!

ABM Checklist: How to Plan for a Winning 2022

Caroline Van Dyke, Content Lead

We've made it easy to start (and finish) your ABM program deep dive with this ABM checklist. You'll be able to kickstart your planning and get organized.

The checklist will show you how to:

Create a budget to gather easy wins in the post-pandemic market
Explore every outreach channel available to your business
Lay the groundwork for a smooth transition away from pre-pandemic strategies
Revisit the qualities that make your brand great
Update your target account list with help from sales
Future-proof your database with relevant account information

Download this must-have ABM clean-up checklist now.

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
Follow on Linkedin More Content by Caroline Van Dyke, Content Lead

Previous Flipbook

The ABM Essentials Kit: Countless Templates for Quick Wins

This ABM Essentials Kit has over 70+ pages in custom presentation decks, calculators, and planners all neat...

Next Flipbook

Account-Based Marketing Initiatives: A Snapshot of ABM Momentum

We teamed up with Ascend2 to uncover how 94% of B2B Marketers are using ABM to successfully achieve their g...

Got 5 Minutes? Watch RollWorks in Action

Watch Now

Return to Home

ABM Checklist: How to Plan for a Winning 2022

About the Author

Previous Flipbook

Next Flipbook

Most Recent Flipbooks

This special report share tips, best practices and use case examples of how more marketers are relying on account-based experiences as they go to market.

With our latest MarTech Madness eBook. we're focusing on taking the madness out of MarTech, showing you how you can integrate all your channels into one killer marketing strategy. Get started today.

Ready to move past the status quo, pre-built marketing journey? Meet the DIY account journey template where you can make each stage work for you, and gain key insights mapped to impact. Get yours.

This special report from Demand Gen Report examines the advancements in ABM strategies through the lens of mature and emerging account-based strategies.

This special report from RollWorks and Demand Gen Report explores B2B’s shift to account-based advertising and the modernization of advertising strategies in digital and social channels.

After reading this eBook, you'll walk away knowing why tiering is a crucial part of your ABM strategy and how to structure your own 1:1, 1:few, and 1:many ABM programs.

With ABM's transition to experience-based strategies in mind, this report will guide readers through the ins and outs of the ABM/ABX marriage, with specific topics of discussion.

Click to view RollWorks demand generation lead nurture and acceleration benchmark report.

Whether you’re losing employees to new jobs and need to recruit new talent or you’re looking for a marketer to help to ABMify your org, this hiring kit will help you land the best ABM talent.

Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?