Product Snapshot: Journey Stages & Journey Events

April 28, 2022

Have you ever wanted to plot an account’s course from unaware to closed-won in real time? Being able to see exactly when an account has progressed from one stage to another in the buying journey gives you a clearer picture of how marketing and sales activities are driving account progression and ultimately influencing revenue creation. Tracking account progression normally means collecting and analyzing a lot of data, but with Journey Stages and Journey Events that work is already taken care of.

In this Product Snapshot video, you’ll see how easy it is to:

  • Mapping your Target Account List to the stages of the buying journey
  • Customizing journey stages in ways that make sense for your business
  • Visualize Account Progression
  • Perform point-in-time comparisons to see how your AMB program is performing overall
  • Create stage-based audiences for easy advertising and engagement Understand how your ABM activities are driving account progression
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Product Snapshot: Create Target Account Lists
Product Snapshot: Create Target Account Lists

Building a strong Target Account List is vital to Account Based Marketing success.

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