Ready, set, go.
With 25+ easy-to-follow resources, you'll be ready for ABM in no time
We get it — becoming more account-based doesn’t happen overnight. Like anything new, you’ll need to crawl before you run. Consider this your one-stop-shop for getting started (or taking your strategy to the next level).
With 25+ resources to add to your toolkit, bookmark this hub & head back over any time you need a little ABM inspo.
Now, let’s get started.
It’s being talked about and implemented across marketing teams, but what does it really mean?
Read their storyFor BetterCloud, it’s not just account-based marketing, it’s account-based everything
Derek Ries, Director of Marketing @ BetterCloud
Whether you’re a team of 1 or 1,000+, it’s time for the basics — your plan and people.
RollWorks puts us in the best position to get the most out of ABM with the small team and resources we have.
Mallory Mullan, CMO @ Cloudsmith
ABM isn’t just about marketing, it’s a team-wide investment — here’s how to get everyone working better together.
Read their storyThe most impactful account-based marketing efforts we've had have been the upfront work with sales and identifying the decision makers and the influencers (to target).
Bill Kircos, CMO @ Honeywell
Before you get to all the fun of launching ABM, get to know your data and systems.
Read their storyWith ABM and MAP integrations, we have eliminated manual labor and wasted spend to now focus only on our high-value accounts. As a result, we’ve seen around a 60% increase in conversation rates, while cutting our CPAs by 30%.
Cody Nguyen, Growth Marketing Manager @ Mixpanel
Before you get to campaigns, master your targeting. After all, that’s what sets ABM up for success.
Ready their storyThings have changed since we started targeting accounts, as opposed to just contacts. We’re generating 40-50 demo requests a week thanks to this happy marriage between our inbound and ABM program.
Britt Davies, VP of Marketing @ Goverlan
Now’s the time to put all your ABMing into action — we’re talking multi-channel plays at scale.
Read their storyBy understanding your personas and layering on Tier’d approaches, you’re able to give scalable 1:1 online and offline experiences that break through the noise. Then you can focus on scalability of plays to Top Tier accounts to give users the experience that they deserve.
Derek Ries, Director of Marketing @ BetterCloud
Results are what make the marketing world go ’round — here’s how you can show your ABM wins.
Read their storyABM is a core component of Snowflake's marketing, all of our marketing's account-based. We are already delivering 2x to close rate from ABM accounts as well as 3x deal size.
Hillary Carpio, Director of ABM @ Snowflake
Learning ABM best practices surely sets you up for success, but here’s how marketers are doing it IRL
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