The Complete B2B Audience Building Workbook

Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. 

From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you should be going after, and when. 

Plus, we’ve done most of the heavy lifting by creating 3 simple and interactive templates including:

  • The ICP Building Template - Find the sweet spot of companies sure to drive business (time after time!) 
  • TAL Capacity Calculator - Find out how big your target account list needs to be to beat revenue goals and map to each seller’s quota 
  • Segmentation and Channel Planning Worksheet - Ensure the right message lands with the right audience every single time. 

 

About the Author

Caroline Van Dyke, Content Lead

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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