Finding an account-based platform that fits your company's unique needs is critical to maximizing your marketing efforts. With all the options available, you might be stuck scratching your head — Where do I start? What should I look for? Do I really need an account-based platform right now?
Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approaches.
This guide will walk you through:
- Who should be doing ABM
- When you need an ABM platform
- What you need in an ABM platform
Plus, we'll reveal the key questions you should be asking when evaluating a new ABM platform (and the answers you should be listening for).
About the AuthorFollow on Linkedin More Content by Caroline Van Dyke, Content Lead