What to Look for in an ABM Platform

Finding an account-based platform that fits your company's unique needs is critical to maximizing your marketing efforts. With all the options available, you might be stuck scratching your head —  Where do I start? What should I look for? Do I really need an account-based platform right now?

Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approaches.  

This guide will walk you through: 

  • Who should be doing ABM
  • When you need an ABM platform 
  • What you need in an ABM platform 

Plus, we'll reveal the key questions you should be asking when evaluating a new ABM platform (and the answers you should be listening for). 

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

Follow on Linkedin More Content by Caroline Van Dyke, Head of Content
Previous Guide
The 2021 State of ABM Report
The 2021 State of ABM Report

In 2021, account-based marketing strategies are going beyond account identification, database quality, and ...

Next Guide
The B2B Perspective on Using Intent Data
The B2B Perspective on Using Intent Data

B2B Marketers have more information at their fingertips than ever before, but how are they using intent dat...