The role of B2B marketers has changed. See what's evolved over time and how we got here
The Evolution of B2B Marketing
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Most Recent Articles
AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences
Explore the transformative power of AI in ABM with RollWorks: dive deep into precision targeting, personalized content, and the groundbreaking success stories shaping the future of marketing.
Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability
Dive into the transformative power of the Rule of 40 in B2B marketing, offering strategies for aligning creativity with business ROI and impressing the C-suite.
Driving Revenue with Data: How to Leverage Full-Funnel B2B Advertising
Master the art of full-funnel B2B advertising and unlock the potential of data-driven strategies to drive revenue.
Personalization in B2B Marketing: How RollWorks Can Help You Connect with Your Target Audience
Explore the power of personalization in B2B marketing, its benefits, practical examples, and how RollWorks can elevate your personalization game.
Understanding Your Sales Pipeline: A Roadmap to a Higher Win Rate
Master the art of understanding your sales pipeline: build, analyze, and optimize for robust sales performance at every stage of the buyer’s journey.
Turning up the Heat this Summer with RollWorks' Hot Contacts
Uncover hidden opportunities, accelerate your success, and turn up the heat on your marketing and sales efforts with RollWorks' Hot Contacts, a game-changing solution to capturing high-quality leads!
Making Waves with RollWorks: A Summer Splash of G2 Successes
Discover how RollWorks' account-based platform drives summer marketing success with efficiency, flexibility, and time-to-value at its core.
The Future of B2B Marketing Leaders
Discover the key strategies and tools to level up your marketing career in 2023.
3 Ways to Use the RollWorks ABM Integration with HubSpot to Boost Lead Quality
Explore three potent strategies to leverage the RollWorks-HubSpot ABM integration for improving lead quality, bolstering conversions, and driving impactful B2B marketing campaigns.
Supercharge Your B2B Lead Generation: Strategies for Small Budgets and Big Growth Goals
Discover how to maximize your B2B lead generation efforts regardless of your budget size, featuring proven strategies and actionable tips for achieving significant growth objectives.
Building a Better Go-to-Market Team: A 2023 Guide to B2B GTM Strategy Success
Discover how to navigate the changing B2B landscape, adapt to the evolving buyer’s journey, and build a more effective go-to-market team for successful growth in 2023 and beyond.
Mastering B2B Channel Marketing: Your Ultimate Guide to Success
Unlock the power of B2B channel marketing with this comprehensive blog post covering key components, innovative lead generation strategies, and effective content distribution channels.
The Buyer's Journey: Unlocking Success, One Stage at a Time
Discover the secrets of the buyer's journey stages and unlock the power to engage, convert, and delight your target audience with precision, boosting your SEO rankings and driving measurable success.
How to Create a Winning B2B Content Strategy
Master the art of B2B content creation with RollWorks' comprehensive guide to crafting a high-impact content strategy that drives engagement, nurtures leads, and boosts revenue.
A Beginner's Guide to Inbound Marketing: How to Generate Quality Business Leads
Explore the RollWorks beginner's guide to inbound marketing and learn effective strategies for generating high-quality business leads that can transform your marketing success.
MQL vs. SQL: A Guide to Maximizing Revenue Growth
Explore the pivotal role of MQLs and SQLs in revenue growth, as we delve into strategies for effectively bridging the gap between marketing and sales, boosting your lead qualification process.
VP of Marketing Revenue, Jodi Cerretani talks the Power of ABM with Growth Marketing Camp
Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing in the latest episode of Growth Marketing Camp.
Why Quality-Based Lead Generation is the Winning Strategy for B2B Marketers
Learn why targeted and strategic quality-based lead generation is more effective than quantity-based lead generation in B2B marketing.
From Awareness to Conversion: Mastering the B2B Marketing Funnel
Master the B2B Marketing Funnel' to learn actionable steps for optimizing each stage of your B2B marketing funnel to increase conversions and ROI.
Pipeline Dreams: Fuel Your Revenue Engine to Drive Sales
Debunk sales pipeline myths and tips for generating high-quality leads.
