The Evolution of B2B Marketing

Hannah Shain, VP of Marketing at SmartBug Media, shares insider tips on how to revamp the customer journey map.

Make expansion revenue scalable and sustainable to consistently grow your business.

A look at how marketers' investment in ABM will continue to evolve our industry in 2022.

A marketing team blueprint breakdown to help as you scale to support ABM.

Chief Revenue Officer at RollWorks, Darragh Fitzpatrick shares insights on how to expedite demand generation and increase recurring revenue on the Revenue Generator Podcast.

Maximize top-of-funnel awareness campaigns with direct mail to engage new prospects and open the door for future sales opportunities.

A marketing and sales alignment workbook to help bring balance to your teams and implement ABM programs efficiently for faster revenue growth.

RollWorks is excited to announce our conversational marketing integration with chat automation leader Drift.

Tips on how healthcare marketers tackle ABM challenges and measure success.

Overcome common ABM challenges to prove and measure your team’s impact on revenue.

ABM plays that can help sellers increase productivity and close deals faster.

With the right ABM platform, small marketing teams can automate time-consuming processes and gain insights that lead to big results.

Accelerating sales with ABM: Q&A with Danilo Nikolich, Sr. Director of SDRs at RollWorks.

Map and measure your account based marketing strategy and progress your target accounts to the next stage in the revenue funnel with this ebook template.

Find your engaged audience, how to prioritize them, and build an intent-based marketing campaign to focus your efforts on high-value accounts that are more likely to purchase.

The Step-By-Step Process Okta Used to Launch ABM Intent-Based Campaigns as a progression of its primary go-to-market segments, including IT modernization, security, and digital transformation.

You're probably already doing a lot of ABM practices without even realizing it. Get started with ABM on a small scale before needing to invest a ton of resources.

Having more intent data allows marketing and sales additional information to determine who, how, and when specific users / accounts should be engaged.

For the most part, revenue maturity in business is similar to the blurred lines between childhood and adulthood — painful at times, but more than worth it once you’re there. Is your company ready?