The role of B2B marketers has changed. See what's evolved over time and how we got here
The Evolution of B2B Marketing
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Most Recent Articles
The Lead is Here to Stay : The 32 Best Ways to Generate More B2B Sales Leads
Learn the 32 best ways top companies are using to generate more B2B lead generation to generate more B2B sales leads today.
Tight Budgets, Big Results: 3 Ways to Make the Most of Your Marketing Budget
3 Ways to Make the Most of Your Marketing Budget
7 B2B Marketing Predictions for 2023
Our top 7 predictions on how B2B marketing will look in 2023.
17 ABM statistics that will make you rethink your 2023 strategy
What can account-based marketing do for your company and B2B sales strategy in 2023? These 17 ABM statistics will give you an idea.
Uplevel ABM Measurement in 2023
A deep dive into building a unified measurement system that fits your company's unique needs and revenue goals.
RollWorks Wraps up 2022 with Top Reviews From G2 & TrustRadius
We wrap up 2022 with 4 big takeaways from TrustRadius and G2 reviews on how to build trust from some of our happiest customers.
6 Tactics Sales Teams Use to Increase ROI on ABM Campaigns
Our partners at LeadG2 share key sales tactics to effectively increase the success of an ABM campaign.
The Evolution of ABM—and where it fits in the future of marketing
As we approach the new year, find out where ABM fits in the future marketer’s toolkit.
Holiday Gifting Tips for Every B2B Marketer
The holidays are here and we decided to share expert tips from our gifting partners on their top-performing packages this season!
'Tis the Season to Invest In Your Pipeline
Learn why running ad campaigns during the holidays can be crucial to closing more deals early in the new year!
Get Certain in Uncertain Times: How to Capture Prospects Before the Competition
Now is the time to focus marketing efforts on deals that have the biggest potential to convert, and account-based data and marketing has all the tools you need to close deals fast.
How to Retain Customers and Maximize ROI with an ABM Content Strategy
Uberflip shows us how the right content at right time can maximize returns in an economic downturn.
Maximize Reach and Budget All with Account-Based Marketing
Check out our tips to maximize your marketing budget and at the same time extend your outreach using account-based marketing (ABM) tactics.
Level Up ABM & Shorten Your Sales Cycles with HubSpot + RollWorks
How HubSpot and RollWorks integration work together to shorten sales cycles, align GTM teams, and nurture customers.
Sell Smarter & Sell Faster with VP of Sales at RollWorks, Shawn Cook
Shawn Cook talks all things ABM including marketing and sales alignment on Sell Smarter, Sell Faster, a weekly podcast powered by LeadG2.
How RollWorks ABMifies Lead Scoring
Learn how to add an account-centric lens to your lead-scoring model to generate the right leads and close deals fast!
The Secret to Unlock Net Retention Revenue (NRR)
Make expansion revenue scalable and sustainable to consistently grow your business.
Customize Journey Stages For Your Next (Best) ABM Action
Customize Journey Stage to reach 95% of buyers who are “out-of-market” and track where your accounts fall in the funnel.
Marketing Operations: The Heroes Behind MarTech
Marketing Operations does it all from managing the funnel to implementing marketing campaigns. They need the right MarTech stack for a killer marketing strategy to do it.
