The Evolution of B2B Marketing Infographic

Simply put: there will always be a new acronym in B2B marketing, but at the core, the trend is account-first for a reason and marketers need to focus on what strategies do rather than the acronyms.

With Journey Events, marketers no longer need to infer impact, they can visually map impact. The latest update from RollWorks to empower teams with the metrics and ROI they need to succeed.

Can't relate to teams with all the headcount to hire an exclusive ABM team? You're far from alone — here's how lean teams can ABMify their existing headcount to build a lean, mean account team.

Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.

Account-based marketing is trending up. But as a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.

What do ABM and CTAs have in common? These 3-letter-acronyms both pack a punch when done right. Here's how to make the most impactful CTAs throughout the entire funnel.

With this simple set of tips, we’ve seen everyday B2B marketers become account-based marketers in just three weeks. Yes, you heard that right — 21 days.

To design successful account-based campaigns, the most ABM-savvy marketers align their offers with each target account’s unique position in the buyer’s journey.

ABM is a tried-and-proven way to help your business achieve these goals in Q4 and beyond. Why? Here are some of the best reasons to implement ABM now:

If your demand is cooling off as the summer temperatures rise and all of your prospects pack up for much needed PTO, make sure you don't let demand goals slip with these hacks.

Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.

How exactly do the most competitive B2B brands put intent data to work? They navigate the most common challenges surrounding it.

What does it take to create killer b2b target audiences for your marketing campaign? Starting with the basics and nailing your ICP, TAL, etc. Learn more.

We're excited to bring an unparalleled new capability, Journey Stages, to go-to-market teams looking to have more insight into the impact of their ABM strategy with a view into account progression.

Learn how BetterCloud created and deployed an effective and successful ABX strategy to drive brand awareness with top accounts using RollWorks, Sendoso, and other vendors in their tech stack.

Small marketing teams usually contend with three challenges: budget, headcount, and time. See how teams are zoning on on in-market accounts to make the most impact.

While email feels essential, you need to stop treating it like your only means to engage—and to start running multichannel programs that meet your target customers in all the places they hang out.

With limited resources, a small but mighty marketing team celebrates each win without getting complacent. They treat every success as a step towards something greater—a way to propel future growth.

One channel alone never cuts it for ABM success. That's why RollWorks is excited to announce its partnership with Alyce, the category creator of Personal Experience (PX). Learn more.