The role of B2B marketers has changed. See what's evolved over time and how we got here
The Evolution of B2B Marketing
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Most Recent Articles
The Buyer's Journey: Unlocking Success, One Stage at a Time
Discover the secrets of the buyer's journey stages and unlock the power to engage, convert, and delight your target audience with precision, boosting your SEO rankings and driving measurable success.
How to Create a Winning B2B Content Strategy
Discover how to craft a winning B2B content strategy with our insightful guide, covering audience targeting, content planning, SEO, promotion, and measuring success for maximum impact.
A Beginner's Guide to Inbound Marketing: How to Generate Quality Business Leads
Learn the essential steps to attract, engage, and share high ROI leads with this Beginner's Guide to Lead Generation.
MQL vs. SQL: A Guide to Maximizing Revenue Growth
Explore the main differences between MQLs and SQLs and how understanding this can help you optimize your B2B marketing and sales efforts.
VP of Marketing Revenue, Jodi Cerretani talks the Power of ABM with Growth Marketing Camp
Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing in the latest episode of Growth Marketing Camp.
Why Quality-Based Lead Generation is the Winning Strategy for B2B Marketers
Learn why targeted and strategic quality-based lead generation is more effective than quantity-based lead generation in B2B marketing.
From Awareness to Conversion: Mastering the B2B Marketing Funnel
Learn about the stages of the B2B marketing funnel, its benefits, and how to measure success.
Pipeline Dreams: Fuel Your Revenue Engine to Drive Sales
Debunk sales pipeline myths and tips for generating high-quality leads.
Celebrating 5 Years of RollWorks: The Path to Democratized ABM
RollWorks celebrates 5 years of democratizing ABM with its pioneering mission of ‘ABM for All.’
A Beginner's Guide to CRM Retargeting
CRM retargeting can be a game-changer for your business and gives you the opportunity to increase the lifetime value of your customers. Learn more.
The Lead is Here to Stay : The 32 Best Ways to Generate More B2B Sales Leads
Learn the 32 best ways top companies are using to generate more B2B lead generation to generate more B2B sales leads today.
Quality Leads Only: The Role of MQLs in B2B Lead Generation
Discover the significance of B2B lead generation and generating marketing qualified leads (MQLs) in today's economy. Learn how to generate MQLs and increase conversions.
RollWorks Snags Coveted Top 3 Position in G2's 2023 Best Marketing Software Awards
RollWorks has been named #3 on G2's 2023 Best Software Awards list for Best Marketing and Digital Advertising Products.
Tight Budgets, Big Results: 3 Ways to Make the Most of Your Marketing Budget
3 Ways to Make the Most of Your Marketing Budget
Build a better demand gen engine for today’s state of B2B buying
Bombora shares insights on how to get ahead of the game with a personalized and data-driven ABM strategy.
Don't Break the Bank: How Small B2B Teams Can Achieve Their Goals on a Budget
Build a solid foundation. We've got the best affordable tools for small B2B marketing teams.
7 B2B Marketing Predictions for 2023
Our top 7 predictions on how B2B marketing will look in 2023.
17 ABM statistics that will make you rethink your 2023 strategy
What can account-based marketing do for your company and B2B sales strategy in 2023? These 17 ABM statistics will give you an idea.
Uplevel ABM Measurement in 2023
A deep dive into building a unified measurement system that fits your company's unique needs and revenue goals.
How to ABMify Your Martech Stack with SmartBug
Depending on your marketing goals and the tactics that help you reach them, your technology stack can vary greatly on what is best to fit those needs.
