2025 is right around the corner, and you’re probably setting ambitious goals for the year ahead. But let’s cut through the noise. There are a few things that won’t happen in 2025, no matter how much you wish they would. Here’s what’s not going to happen—and how RollWorks can help you thrive in the real world.
Your marketing budget isn’t going to increase by 20%
It’s time to face the facts: budgets are staying tight. Across industries, economic uncertainty means fewer dollars and higher expectations. You’ll need to show results—fast—and every dollar you spend will be under scrutiny.
What you can do: Use RollWorks to make the most of what you have. With machine learning and account data at your fingertips, you can identify the accounts most likely to convert and focus your resources where they’ll have the greatest impact. Stop wasting money on guesswork and start running account-based programs that drive measurable results.
Your sales team isn’t going to magically align with marketing
Sales and marketing alignment is critical, but hoping for it to happen organically? That’s a losing game. Without clear data and shared goals, your teams will keep operating in silos, missing opportunities to work together toward revenue growth.
What you can do: RollWorks acts as the command center for all your account-based activities. Share insights, target the same buying committees, and track performance across both teams in one centralized platform. With everyone on the same page, collaboration becomes seamless—and effective.
Your accounts aren’t going to self-identify as ready to buy
Waiting for accounts to come to you is a recipe for slow growth. Most buyers are researching solutions before you even know they exist, and if you’re not actively engaging them, you’re missing out.
What you can do: RollWorks helps you proactively engage accounts at every stage of the buying journey. From early awareness to closing the deal, you can deliver targeted messages that move accounts forward. Use our machine learning-powered platform to predict account readiness and act before the competition does.
Your metrics won’t magically show ROI without effort
Dashboards don’t fill themselves. If your team isn’t tracking the right metrics and connecting them to outcomes, proving ROI will remain a struggle. This creates frustration for leadership and leaves your efforts undervalued.
What you can do: With RollWorks, you can track the metrics that matter—engagement, pipeline growth, and revenue impact—all in one place. Connect marketing activities to business outcomes and confidently show your team’s value to leadership.
Your tech stack isn’t going to streamline itself
If you’re waiting for your tools to magically integrate and solve inefficiencies, you’re in for disappointment. Disconnected systems create more manual work, errors, and wasted time, holding your team back from reaching its full potential.
What you can do: RollWorks integrates seamlessly with your existing tools, creating a unified system for account-based marketing. From CRMs to marketing automation platforms, RollWorks connects your data and workflows to eliminate silos and boost efficiency.
Your competition isn’t going to slow down
The competition is fiercer than ever, and it’s not letting up. If you’re not staying ahead with data-driven strategies and proactive engagement, your competitors will be the ones capturing market share.
What you can do: RollWorks gives you the edge to stay competitive. Our platform leverages machine learning to identify opportunities and optimize your outreach. With insights into your market and accounts, you can act decisively and maintain your advantage.
The bottom line
2025 won’t bring bigger budgets, effortless alignment, or shortcut successes. But with RollWorks, you can make the most of the resources you have, align your teams, and drive real results. Ready to stop wishing and start winning? Let’s get to work.
