ENGAGEMENT SOLUTION

Captivate your target accounts

Engage high-fit accounts with cross-channel ABM campaigns

Orchestrate account-based campaigns

Grow revenue quickly by reaching and influencing your best-fit accounts, no matter where they are.

DIGITAL ADVERTISING

Reach contacts and get them to close—wherever they are online

  • Account Targeting—Reach buyers on your target account list (TAL)—and those that fit your ideal customer profile (ICP).
  • Contact Targeting—Serve highly relevant ads with consistent messaging across sales and marketing synced to CRM and marketing automation platform (MAP) data.
  • Retargeting—Reach the 98% of high-intent site visitors who haven’t converted with retargeting ads.

WEB PERSONALIZATION

Drive engagement with personalized content experiences

Take your account-based strategy to the next level with personalized landing pages and content experiences. Integrate RollWorks with a web personalization platform so your messaging will hit home—from pre-click to post-click. We partner with Folloze, Hushly, Reactful, and Uberflip.

DIRECT MAIL & GIFTING

Accelerate pipeline by sending gifts

Whether it’s a swag box or an e-gift, personal touches and rewards will build momentum with your target accounts. Use our integrations to send the right gift at the right time. We partner with Alyce, PFL, and Sendoso.

CRM AND MAP CONNECTORS

Get sales and marketing working in lock step

Integrate with Salesforce, Marketo, or Hubspot to sync information bidirectionally. Ensure message consistency linked to role, account name, lead score, opportunity stage, and more.

EMAIL SIGNATURE

Unify messages across display & email

Email is one of our most powerful channels in B2B, and with email signature ads, marketers can get the right message and promotions in front of the right buyers. Use the RollWorks & OpenSense integration to make every impression count. 

SALES OUTREACH

Convert more leads faster by coordinating markeeting and sales

Sales Automation—Automate personalized email outreach for key decision makers. Follow-up emails are triggered based on engagement so sales reps can focus on the contacts who are ready to talk. Layer personalized ads with SDR outreach to book more appointments.

Mae Cadao, Marketing Manager

We leveraged RollWorks to reach as many of our priority accounts as possible, including 32 landing pages for high value enterprise accounts each with curated content that would resonate based on account intelligence.

Mae Cadao, Marketing Manager
Sam Kuehnle, Digital Marketing Team Lead

Thanks to targeting through RollWorks, we don’t have to throw out 20 messages and hope that one lands. We can mention the specific pain points we know you’re going through and how we can help you.

Sam Kuehnle, Digital Marketing Team Lead
Learn More

Immediately, we started seeing results. Impressions were served to the right accounts, right people, right personas. That was huge.

Brian Steel, Senior Marketing Manager
Read their story

Identification

Lay the foundation for all your marketing programs. Identify your ideal customer profile, select a list of target accounts, and find key contacts.

Learn More

You are on this page!

Engagement

Run high-performing, cross-channel campaigns. Engage your ICP, target accounts, and key buyers, using digital ads and sales automation.

You are on this page!

Measurement

Always have visibility into your impact. Measure the effectiveness of your ABM programs at both the account and contact level.

Learn More

You are on this page!

Shape Ribbon

Get started with RollWorks today

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors