MEASUREMENT SOLUTION

Know your impact—from reach to revenue

Measure the effectiveness of your ABM programs, so you know what's working.

Reporting that fits your needs

Show off revenue impact and track account progression based on your definitions, not ours.

NEW: JOURNEY STAGES

Track progression of your target accounts along their buying journey and justify your spend

  • Customize your account-level journey stages using data from multiple sources—RollWorks, your CRM or your MAP. 
  • Discover where your target accounts are in their buying journey , gauge their purchase readiness and plan your marketing and sales outreach accordingly. 
  • Create stage-based audiences and personalize programs. 
  • Measure the success of your cross-channel ABM programs with our Journey Stages dashboard.

ACCOUNT-BASED DASHBOARD

Show off the revenue influenced by your ABM advertising programs with one simple dashboard

  • Quickly view overall account engagement, website lift metrics, new influenced opportunities, and influenced revenue driven by your account-based advertising campaigns.
  • Dig deep into ABM analytics at an individual account level to hone your marketing and sales outreach.

AD CAMPAIGN ANALYTICS

View spend, reach, impressions, clicks and more to know what’s working with your ABM ads

  • View detailed ad campaign performance data for each account down to individual contacts and specific sales stages. 
  • Evaluate the effectiveness of specific ads and closely monitor other performance metrics.

NEW GOOGLE ANALYTICS INTEGRATION

Measure your site traffic

  • Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more.
  • Better analyze business dynamics and report on website statistics. Learn more >

CRM AND MAP CONNECTORS

Show off your wins

Sync your Salesforce, Marketo, or Hubspot accounts so your company can see campaign business impact in your shared record of truth.

Erin Triman, Senior Digital Marketing Manager

With RollWorks view-through conversions insights, you can see which impressions are influential in generating pipeline. It’s been very helpful for my entire marketing team.

Erin Triman, Senior Digital Marketing Manager
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Being able to show concrete results to stakeholders that we contributed equally or significantly to getting customers across the finish line is a wonderful feeling.

Brian Steel, Senior Marketing Manager
Maddy Seltzer, Account-Based Marketing Manager

Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team.

Maddy Seltzer, Account-Based Marketing Manager
Read their story

Identification

Lay the foundation for all your marketing programs. Identify your ideal customer profile, select a list of target accounts, and find key contacts.

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Engagement

Run high-performing, cross-channel campaigns. Engage your ICP, target accounts, and key buyers, using digital ads and sales automation.

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Measurement

Always have visibility into your impact. Measure the effectiveness of your ABM programs at both the account and contact level.

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Get started with RollWorks today

The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors