NEW: JOURNEY STAGES
Track progression of your target accounts along their buying journey and justify your spend
- Customize your account-level journey stages using data from multiple sources—RollWorks, your CRM or your MAP.
- Discover where your target accounts are in their buying journey , gauge their purchase readiness and plan your marketing and sales outreach accordingly.
- Create stage-based audiences and personalize programs.
- Measure the success of your cross-channel ABM programs with our Journey Stages dashboard.