SITE‌ ‌VISITOR‌ ‌API‌

Uncover‌ ‌valuable‌ ‌website‌ ‌visitor‌ ‌data‌ ‌to‌ ‌analyze account‌ ‌behavior‌ ‌and‌ ‌inform‌ ‌business‌ ‌decisions‌‌

The Site Traffic Revealer helps deanonymize website traffic in real-time enabling you to engage website visitors in more relevant ways and to feed your analytics to better understand your accounts.

Integrate Site Traffic Revealer with RollWorks ecosystem partners to engage site visitors through custom and tailored web experiences and chat messaging. Site Traffic Revealer data can also be sent to Google Analytics and data warehouses to capture more account data.

• Identify known and unknown site visitors:

• Obtain more account data:

ICP INSIGHTS

Become more account-based by using your existing data

• Surface shared firmographic traits for existing customers or those in your pipeline. 
• Use these insights to find high-fit accounts and align sales and marketing efforts.

TARGET ACCOUNT SELECTION

Advance ABM strategies with a target account list (TAL)

• Account List Creation—Take advantage of our proprietary database of 18 million vetted B2B companies to create a list of high-ROI accounts in minutes.  Watch the Product Snapshot >>
• Account Scoring—Score your TAL with a predictive model built by machine-learning. Focus resources on accounts most likely to close.
• Account Suggestions—Discover net-new accounts that are a good fit for your business thanks to our B2B database and a custom predictive model.
• Account Groups—Segment your TAL for custom ad campaigns. Separate ad audiences based on firmographic, technographic, and fit-grade attributes.
• Account Intent—Use machine learning to uncover signals of an account’s interest based on its content consumption behavior on the B2B web. Use these intent signals to prioritize accounts for marketing or sales outreach. Learn More >>
• Account News—Access important news related to an account’s financial performance, organization structure, and product launches. Utilize these insights, surfaced from more than 20,000 news sources across 30MM+ accounts via proprietary RollWorks technology, to prioritize and personalize outreach.

SALES INSIGHTS

Prioritize accounts for sales outreach—Book more meetings with accounts that matter

• Account Spike—Let our advanced data science model reveal when accounts are spiking in engagement with your website and ads.
• Daily Account Alerts—Send daily email notifications summarizing spiking account activity directly to sales teams’ inboxes.
• Account Spike Data in Salesforce or HubSpot CRM—Sync with your CRM to integrate Account Spike data into existing workflows. Surface information on accounts engaging with your content and de-anonymize contacts who are interested in your solutions.
• Sales Engagement—Take action on spiking accounts and push contacts directly into a sales engagement sequence.

CONTACT DATA

Find the key decision makers to reach with your campaigns

• Contact Selection—Get contact info for buying committees. With our database of 320 million verified contacts, reach key decision makers (and not those from unrelated departments).