NEW Account list creation—create static and dynamic account lists using Fit, Intent and Engagement data from multiple data sources such as CRM (Salesforce), MAP (HubSpot) and RollWorks’ database of 18 million companies to target the right accounts at the right time. Use complex “and” and “or” logic to define your lists. Further segment your account lists into groups to create custom audiences for campaigns.
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Account scoring—Score your TAL with a custom fit-based predictive model built by machine-learning technology. Focus your resources on higher scoring accounts.
Account suggestions—Discover net-new accounts that are a good fit for your business thanks to our B2B database and a custom predictive model. Watch the Product Snapshot >>
NEW Account Intent—Use machine learning to uncover signals of an account’s interest based on its content consumption behavior on the B2B web. Use these intent signals to prioritize accounts for marketing or sales outreach. Learn More >>