Prioritize the accounts that matter
Machine-learning identifies your ideal customer profile (ICP), target accounts, and key buyers.
Take the lead with the power of your data and ours
Your data is more powerful than you might think. Whether you’re an ABM vet or just starting, turn your data into account-based insights. Also, use our database of 18M companies and 320M contacts to find the best prospects and make a big impact.
Choose the right targets
78% of top account-based companies use an intentional account selection process.*
Reach more contacts
Top performing account-based companies target 33% more contacts per account.*
Win more accounts
Businesses with a strong ICP achieve a 68% higher account-win rate.*
*Source—TOPO 2019 Account-Based Benchmark Report
Become more account-based by using your existing data
Surface shared firmographic traits for existing customers or those in your pipeline. Use the insights to find high-fit accounts and align sales and marketing efforts.
Target Account Selection
Advance ABM programs with the right target account list (TAL)
NEW Account list creation—create static and dynamic account lists using Fit, Intent and Engagement data from multiple data sources such as CRM (Salesforce), MAP (HubSpot) and RollWorks’ database of 18 million companies to target the right accounts at the right time. Use complex “and” and “or” logic to define your lists. Further segment your account lists into groups to create custom audiences for campaigns.
Account scoring—Score your TAL with a fit-based predictive model built by machine-learning technology. Focus resources on accounts most likely to close.
Account suggestions—Discover net-new accounts that are a good fit for your business thanks to our B2B database and a custom predictive model.
NEW Account Intent—Use machine learning to uncover signals of an account’s interest based on its content consumption behavior on the B2B web. Use these intent signals to prioritize accounts for marketing or sales outreach. Learn More >
NEW SALES INSIGHTS
Prioritize accounts for sales outreach—Book more meetings with accounts that matter
Account Spike—Let our advanced data science model reveal when accounts are spiking in engagement with your website and ads.
Daily Account Alerts—Receive daily email notifications summarizing spiking account activity directly to sales teams’ inboxes.
Salesforce Dashboards and Reports—Sync with your Salesforce Premium App to create customizable dashboards and capture information on which accounts (sales assigned and unassigned) are engaging with your content and reveal which contacts are interested in your solutions.
NEW SITE VISITOR API
Uncover valuable website visitor data to analyze account behavior and inform business decisions
Website traffic deanonymization—Discover firmographic attributes of your website visitors such as domain, company name, industry, size, and revenue to customize your content, power business models, and more.
Real-time data—Use the Site Visitor API data to power web, chat, and landing page personalization.
Integrate with Google Analytics—Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more.
Find the key decision makers to reach with your campaigns
Contact selection—Get contact info for buying committees. With our database of 320 million verified contacts, reach key decision makers (and not those from unrelated departments).
Get started with RollWorks today
The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.