Identification Solution

Prioritize the accounts that matter

Machine-learning identifies your ideal customer profile (ICP), target accounts, and key buyers.

Find your biggest fans with Rollworks

Take the lead with the power of your data and ours

Your data is more powerful than you might think. Whether you’re an ABM vet or just starting, turn your data into account-based insights. Also, use our database of 18M companies and 320M contacts to find the best prospects and make a big impact.

Choose the right targets

Choose the right targets

78% of top account-based companies use an intentional account selection process.*

Reach more contacts

Reach more contacts

Top performing account-based companies target 33% more contacts per account.*

Win more accounts

Win more accounts

Businesses with a strong ICP achieve a 68% higher account-win rate.*

*Source—TOPO 2019 Account-Based Benchmark Report

ICP Insights

Become more account-based by using your existing data

  • Surface shared firmographic traits for existing customers or those in your pipeline. Use the insights to find high-fit accounts and align sales and marketing efforts.

ICP Insights product of the RollWorks Account-Based Platform
Target Account Selection product of the RollWorks Account-Based Platform
Target Account Selection

Advance ABM programs with the right target account list (TAL)

  • NEW Account list creation—create static and dynamic account lists using Fit, Intent and Engagement data from multiple data sources such as CRM (Salesforce), MAP (HubSpot) and RollWorks’ database of 18 million companies to target the right accounts at the right time. Use complex “and” and “or” logic to define your lists. Further segment your account lists into groups to create custom audiences for campaigns.

  • Account scoring—Score your TAL with a fit-based predictive model built by machine-learning technology. Focus resources on accounts most likely to close.

  • Account suggestions—Discover net-new accounts that are a good fit for your business thanks to our B2B database and a custom predictive model.

  • NEW Account Intent—Use machine learning to uncover signals of an account’s interest based on its content consumption behavior on the B2B web. Use these intent signals to prioritize accounts for marketing or sales outreach. Learn More >

Target Account Selection product of the RollWorks Account-Based Platform

Prioritize accounts for sales outreach—Book more meetings with accounts that matter

  • Account Spike—Let our advanced data science model reveal when accounts are spiking in engagement with your website and ads.

  • Daily Account Alerts—Receive daily email notifications summarizing spiking account activity directly to sales teams’ inboxes.

  • Salesforce Dashboards and Reports—Sync with your Salesforce Premium App to create customizable dashboards and capture information on which accounts (sales assigned and unassigned) are engaging with your content and reveal which contacts are interested in your solutions.

Prioritize accounts for sales outreach—Book more meetings with accounts that matter
Uncover‌ ‌valuable‌ ‌website‌ ‌visitor‌ ‌data‌ ‌to‌ ‌analyze account‌ ‌behavior‌ ‌and‌ ‌inform‌ ‌business‌ ‌decisions.

Uncover‌ ‌valuable‌ ‌website‌ ‌visitor‌ ‌data‌ ‌to‌ ‌analyze account‌ ‌behavior‌ ‌and‌ ‌inform‌ ‌business‌ ‌decisions‌‌

  • Website traffic deanonymization—Discover firmographic attributes of your website visitors such as domain, company name, industry, size, and revenue to customize your content, power business models, and more.

  • Real-time data—Use the Site Visitor API data to power web, chat, and landing page personalization.

  • Integrate with Google Analytics—Sync with Google Analytics to understand web traffic patterns such as time on site, content consumed, sessions, and more.

Uncover‌ ‌valuable‌ ‌website‌ ‌visitor‌ ‌data‌ ‌to‌ ‌analyze account‌ ‌behavior‌ ‌and‌ ‌inform‌ ‌business‌ ‌decisions.
Contact Data

Find the key decision makers to reach with your campaigns

  • Contact selection—Get contact info for buying committees. With our database of 320 million verified contacts, reach key decision makers (and not those from unrelated departments).

Contact Data product of the RollWorks Account-Based Platform

Get started with RollWorks today

The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.