IDENTIFICATION SOLUTION

Account Intent

Use advanced machine learning to uncover accounts in early buying cycles. Nurture them with marketing outreach.

Features of Account Intent

  • Intent Topic SelectionChoose from over 6,500 B2B related topics.
  • Account View—See accounts on your target account list demonstrating intent.
  • Account SortingSort target account list based on intent levels, intent topics, and last intent date.
  • List ExportCreate a list of accounts demonstrating intent and export as a CSV.
  • Audience CreationCreate advertising audiences based on intent levels, intent topics, and last intent date.
  • Intent PlaybookEngage and nurture accounts demonstrating intent with digital ads via easy campaign set-up and activation.

Benefits of Account Intent

  • Uncover accounts in early buying cyclesDiscover account interest before a prospect interacts with your brand, website or company. Get in front of companies before your competition with targeted messaging.
  • Prioritize accounts using advanced machine learningLet data-backed methods find accounts showing ‘intent’ signals.
  • Easily create intent-signal based engagementSegment your target account list for targeted ad campaigns and sales outreach.
  • Optimize budget allocationIncrease ABM program ROI with smarter targeting and more effective engagement.
  • Align marketing and salesWork off a common prioritized account list for maximum impact.

How Account Intent Works

  • Select intent topicChoose topics for intent tracking from a list of over 6500 B2B relevant topics.
  • See accounts with intentView accounts on a target account list that are demonstrating intent.
  • Sort accounts by intent levelPrioritize accounts in your target account list based on intent levels, intent topics, and last intent date.
  • Export your listsExport a list of accounts on a target account list that are demonstrating intent.
  • Create custom audiencesBuild advertising audiences based on intent levels, intent topics, and last intent date.
  • Use Intent PlaybooksEngage accounts demonstrating intent with an Intent Playbook.
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The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.