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Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

That gut-wrenching feeling when an email with a subject line you weren’t hoping for hits your inbox. Event Cancelled. We’ve been there (hey, we are there right now) and that's what compelled us to wrangle our marketers together to not only see how we could fill our demand gap, but also help our community out in a time of uncertainty.

With the help of our own team, some experts, and fellow marketers like Sendoso, we came up with 7 quick tactics you can take today to overcome a season without events. Here's what you'll get:

  • A few things to consider to set your budget right and be as prepared as possible
  • How to wrangle the right lists and get your hands on the audience you'd hoped to meet at events
  • Which channels to double-down on and steps to take to increase immediate impact
  • And finally, our very own playbook during event cancellation season that we want other marketers to have in their back pocket (we didn't let our booth go to waste, that's for sure)

Are you ready to join us as we band together and do what we can to rise above event cancellations? 

About the Author

Caroline Van Dyke, Content Lead

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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