Want to keep reading?

First Name
Last Name
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Thanks! We hope you enjoy our content.
Error - something went wrong!

Cancelled Events: 7 Quick Tactics to Make Up the Demand Gap

That gut-wrenching feeling when an email with a subject line you weren’t hoping for hits your inbox. Event Cancelled. We’ve been there (hey, we are there right now) and that's what compelled us to wrangle our marketers together to not only see how we could fill our demand gap, but also help our community out in a time of uncertainty. 

With the help of our own team, some experts, and fellow marketers like Sendoso, we came up with 7 quick tactics you can take today to overcome a season without events. Here's what you'll get:

  • A few things to consider to set your budget right and be as prepared as possible
  • How to wrangle the right lists and get your hands on the audience you'd hoped to meet at events
  • Which channels to double-down on and steps to take to increase immediate impact
  • And finally, our very own playbook during event cancellation season that we want other marketers to have in their back pocket (we didn't let our booth go to waste, that's for sure)

Are you ready to join us as we band together and do what we can to rise above event cancellations? 

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

Follow on Linkedin More Content by Caroline Van Dyke, Head of Content
Previous Guide
7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)
7 Ways to ABMify Your Demand Gen Programs (With Just a Few Clicks)

Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one o...

Next Guide
What's Working in B2B Advertising?
What's Working in B2B Advertising?

B2B advertising can be a lot of trial and error. Download our report to learn some best practices to drive ...

Got 5 Minutes? Watch RollWorks in Action

Watch Now