While email may seem to dominate B2B marketing, display advertising has gained a deeper appreciation by marketing teams.. Research from Demand Gen Report shows that the majority (68%) of B2B buyers notice ads during the research process from the solution provider they chose.
Of those who noticed the winning vendors’ ads, 37% of them said those ads positively impacted their view of the company. As B2B marketing becomes more account-based, teams are able to get hyper-focused in their ad targeting, and thus, hyper-focused in their messaging. To help you learn more, RollWorks has partnered with Demand Gen Report to publish a report with deep insights into the current landscape of B2B advertising.
Download the report and learn:
The importance of first- and third-party intent signals for ad targeting
Firsthand assessments from some of the most prominent B2B targeting and advertising experts
Tips and best practices to ensure marketing teams are positioning themselves to drive ROI from advertising campaigns