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The Complete B2B Audience Building Workbook

Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding of your different audiences. 

From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly which audience you should be going after, and when. 

Plus, we’ve done most of the heavy lifting by creating 3 simple and interactive templates including:

  • The ICP Building Template - Find the sweet spot of companies sure to drive business (time after time!) 
  • TAL Capacity Calculator - Find out how big your target account list needs to be to beat revenue goals and map to each seller’s quota 
  • Segmentation and Channel Planning Worksheet - Ensure the right message lands with the right audience every single time. 

 

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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The 2021 State of ABM Report
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