In the world of B2B marketing, the word “success” can carry different meanings across GTM teams. From executives to marketing and sales, it’s critical that everyone is on the same page when it comes to measuring account-based marketing (ABM) programs. It may take a bit of chemistry to determine which KPIs to focus on, so we put together the key elements of ABM success to help you better measure your campaigns!
To reap the benefits of your ABM efforts, you need to know how your strategy measures up, what's working and what's not—hello KPIs. KPIs (key performance indicators) evaluate the success and progress of your marketing campaigns.