Demand gen and ABM are not mutually exclusive. In fact, the best B2B marketers use both. If you’re all-in on demand gen or ABM tactics, then this eBook is for you. In this step-by-step guide, we break down how to blend these two strategies into a powerful revenue engine.
- Tips to increase your success with a hybrid approach
- Practical advice on when and where to focus to maximize your efforts
- An action plan to help you build a robust marketing strategy