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Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend?

In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention.

You will learn:

  • How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process

  • Ways to experiment with your ads to find the right mix for your audience

  • A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.


About the Author

Alysha Parker, Content Marketing Manager

Content Marketer at RollWorks

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The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn
The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

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