Alysha Parker, Content Marketing Manager

Alysha is a Content Marketer at RollWorks

  • Cookieless ABM: AI & Machine Learning 101

    Cookieless ABM: AI & Machine Learning 101

    Discover how Account-Based Marketing (ABM) and AI can help B2B marketers navigate the shift to a cookieless future by leveraging first-party data and innovative techniques for precise and personalized

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  • Balancing Bots & Brains: How to Use AI & Human Touch in B2B Marketing

    Balancing Bots & Brains: How to Use AI & Human Touch in B2B Marketing

    Learn to integrate AI into your B2B marketing strategy with our guide, enhancing personalization and efficiency while keeping the essential human touch.

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  • Cookies Still on the Menu: Navigating the Future of Digital Marketing

    Cookies Still on the Menu: Navigating the Future of Digital Marketing

    Discover how to adapt your digital marketing strategies as third-party cookies crumble and explore fresh, privacy-focused alternatives to keep your campaigns effective.

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  • Modern Marketing Strategies to Adapt to Google’s Privacy Sandbox

    Modern Marketing Strategies to Adapt to Google’s Privacy Sandbox

    Discover top strategies to adapt to Google’s Privacy Sandbox, ensuring your marketing remains effective in a privacy-first world.

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  • ROI on a Roll: How to Craft Ad Campaigns that Convert

    ROI on a Roll: How to Craft Ad Campaigns that Convert

    Refine your B2B digital advertising strategy by leveraging personalized content,and maximizing performance with RollWorks' Account-Based Advertising.

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  • Revitalizing Your Digital Advertising This Spring

    Revitalizing Your Digital Advertising This Spring

    Revitalize your B2B marketing with expert insights and strategies for effective campaign optimization, personalized advertising, and enhanced audience engagement this spring.

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  • Outsmart the Competition in Tech Marketing with AI

    Outsmart the Competition in Tech Marketing with AI

    Explore how leveraging AI enhances account-based marketing in the tech sector, driving precision, efficiency, and maintaining ethical standards in campaigns.

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  • B2B Marketing, Made Simple, Secure, and Impactful with RollWorks

    B2B Marketing, Made Simple, Secure, and Impactful with RollWorks

    Explore how RollWorks revolutionizes B2B marketing with precision targeting, seamless engagement, and robust security measures.

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  • Google's Cookie Update: What Advertisers Need to Know

    Google's Cookie Update: What Advertisers Need to Know

    Explore strategies for adapting to Google's shift away from third-party cookies.

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  • Building Trust with High-Value Customers: ABM and Advertising Strategies for Financial Service Firms

    Building Trust with High-Value Customers: ABM and Advertising Strategies for Financial Service Firms

    Discover how ABM and ABA are revolutionizing trust-building in financial services, with insider strategies for cultivating strong, personal client relationships.

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  • 10 Stats That Show How ABM Outperforms Traditional Demand Gen

    10 Stats That Show How ABM Outperforms Traditional Demand Gen

    Discover how ABM triumphs over traditional marketing tactics, with key statistics that showcase its superior effectiveness in boosting conversions, revenue, and customer loyalty.

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  • Integrating Account-Based Advertising into Your SaaS Marketing Mix

    Integrating Account-Based Advertising into Your SaaS Marketing Mix

    Level up your SaaS marketing with our tips on leveraging Account-Based Advertising (ABA) for targeting high-value prospects and to boost conversion rates.

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  • Maximizing B2B Manufacturing Impact with ABM and Advertising Strategies

    Maximizing B2B Manufacturing Impact with ABM and Advertising Strategies

    Explore the transformative power of Account-Based Marketing (ABM) and Advertising (ABA) for B2B manufacturing.

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  • The ABM Edge in Recruitment: Finding Your Perfect Fit in a Crowded Market

    The ABM Edge in Recruitment: Finding Your Perfect Fit in a Crowded Market

    Discover how ABM strategies can revolutionize talent acquisition in the competitive job market, with RollWorks' insights on targeting & personalization.

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  • Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability

    Mastering the Rule of 40: A Blueprint to Balance B2B Growth & Profitability

    Dive into the transformative power of the Rule of 40 in B2B marketing, offering strategies for aligning creativity with business ROI and impressing the C-suite.

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  • AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

    AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences

    Explore the transformative power of AI in ABM with RollWorks: dive deep into precision targeting, personalized content, and the groundbreaking success stories shaping the future of marketing.

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  • Driving Revenue with Data: How to Leverage Full-Funnel B2B Advertising

    Driving Revenue with Data: How to Leverage Full-Funnel B2B Advertising

    Master the art of full-funnel B2B advertising and unlock the potential of data-driven strategies to drive revenue.

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  • Unleashing the Power of Data: How to Capture and Win Customers With Account-Based Advertising

    Unleashing the Power of Data: How to Capture and Win Customers With Account-Based Advertising

    Maximize your B2B advertising ROI with our eBook, 'Unleashing the Power of Data,' offering strategic insights on precision targeting, data-driven engagement, and advanced machine learning model.

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  • Pipeline Dreams: Fuel Your Revenue Engine to Drive Sales

    Pipeline Dreams: Fuel Your Revenue Engine to Drive Sales

    Debunk sales pipeline myths and tips for generating high-quality leads. Learn RollWorks' tips for driving sales here.

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  • Quality Leads Only: The Role of MQLs in B2B Lead Generation

    Quality Leads Only: The Role of MQLs in B2B Lead Generation

    Deepen your understanding of the crucial role MQLs play in driving successful lead generation and boosting B2B business growth.

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