Alysha Parker, Content Marketing Manager

Alysha is a Content Marketer at RollWorks

  • 7 B2B Marketing Predictions for 2023

    7 B2B Marketing Predictions for 2023

    Our top 7 predictions on how B2B marketing will look in 2023.

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  • Uplevel ABM Measurement in 2023

    Uplevel ABM Measurement in 2023

    A deep dive into building a unified measurement system that fits your company's unique needs and revenue goals.

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  • Better Pipeline > More Leads: How to Shrink Time to Revenue in 4 Steps

    Better Pipeline > More Leads: How to Shrink Time to Revenue in 4 Steps

    Master the balancing act of moving from quantity leads to quality leads in 4 easy steps!

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  • Maximize Reach and Budget All with Account-Based Marketing

    Maximize Reach and Budget All with Account-Based Marketing

    Check out our tips to maximize your marketing budget and at the same time extend your outreach using account-based marketing (ABM) tactics.

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  • Customize Journey Stages For Your Next (Best) ABM Action

    Customize Journey Stages For Your Next (Best) ABM Action

    Customize Journey Stage to reach 95% of buyers who are “out-of-market” and track where your accounts fall in the funnel.

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  • Marketing Operations: The Heroes Behind MarTech

    Marketing Operations: The Heroes Behind MarTech

    Marketing Operations does it all from managing the funnel to implementing marketing campaigns. They need the right MarTech stack for a killer marketing strategy to do it.

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  • How RollWorks ABMified INBOUND

    How RollWorks ABMified INBOUND

    Heres how our team at INBOUND helped to inspire future marketing programs, optimize inbound, and accelerate impact.

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  • Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns

    Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns

    A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way

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  • Transform Your Revenue Engine: How to Blend ABM and Demand Gen

    Transform Your Revenue Engine: How to Blend ABM and Demand Gen

    5 tips on how to integrate both your demand gen and account-based tactics.

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  • CMO, Randi Barshack, Talks About The Evolution of ABM

    CMO, Randi Barshack, Talks About The Evolution of ABM

    Randi Barshack, CMO at RollWorks, talks about the evolution of ABM and how to stand out in a crowded market for marketing technology.

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  • 6 Ways Personalization Can Bring The Magic Back to Marketing

    6 Ways Personalization Can Bring The Magic Back to Marketing

    Add value to the buyer journey and stand out from competitors by adding personalization to your marketing strategy.

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  • Market Got You Down? 10 Hacks to Fill the Demand Gap ASAP

    Market Got You Down? 10 Hacks to Fill the Demand Gap ASAP

    We've got 10 hacks you can implement today to start filling your demand gap and close as much revenue as possible in these uncertain times.

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  • Do More With Less: 4 Ways to Heat Up Your Marketing Strategy This Summer

    Do More With Less: 4 Ways to Heat Up Your Marketing Strategy This Summer

    Here are a few buzzing marketing tips to help you do more with less resources this summer.

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  • 5 Ways to Improve Your Sales Performance for Impact

    5 Ways to Improve Your Sales Performance for Impact

    5 tips to improve your sales performance and impact to close deals fast.

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  • 3 Pillars and Plays to Get Started to ABMify Demand Gen

    3 Pillars and Plays to Get Started to ABMify Demand Gen

    ABMify your demand gen or inbound strategies to get the most value out of your marketing efforts.

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  • How Account-Based (Everything) Is Driving Marketing Innovation In 2022

    How Account-Based (Everything) Is Driving Marketing Innovation In 2022

    A look at how investing in ABM will enable marketers to shape the industry in 2022.

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  • The Secret to Unlock Net Retention Revenue (NRR)

    The Secret to Unlock Net Retention Revenue (NRR)

    Make expansion revenue scalable and sustainable to consistently grow your business.

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  • CRO, Darragh Fitzpatrick Talks Sales Empowerment on the Revenue Generator Podcast

    CRO, Darragh Fitzpatrick Talks Sales Empowerment on the Revenue Generator Podcast

    Chief Revenue Officer at RollWorks, Darragh Fitzpatrick shares insights on how to expedite demand generation and increase recurring revenue on the Revenue Generator Podcast.

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  • How to Build a Great B2B Marketing Team That Scales

    How to Build a Great B2B Marketing Team That Scales

    A marketing team blueprint breakdown to help as you scale to support ABM.

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  • [Workbook] How to Hack Marketing & Sales Alignment

    [Workbook] How to Hack Marketing & Sales Alignment

    A marketing and sales alignment workbook to help bring balance to your teams and implement ABM programs efficiently for faster revenue growth.

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