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A Marketer’s Hack Kit to the Rule of 40
Unlock the power of the Rule of 40 in B2B marketing with our comprehensive guide, diving deep into strategies for impressing executives and ensuring business resilience in uncertain economic times.
Unleashing the Power of Data: How to Capture and Win Customers With Account-Based Advertising
Maximize your B2B advertising ROI with our eBook, 'Unleashing the Power of Data,' offering strategic insights on precision targeting, data-driven engagement, and advanced machine learning model.
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment
Discover how to enhance your account-based strategies during economic uncertainty with this comprehensive report, covering blended ABM strategies, AI potential, ABM, and demand generation convergence.
Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report
Dive into the RollWorks Revenue Revelation Report for an insightful analysis on why poor-quality MQLs never truly deliver, and how you can refine your marketing approach for optimal revenue growth.
Special Report: State of Sales Acceleration 2023
Learn how to accelerate B2B sales in 2023 by increasing customer value through storytelling, partnerships, and data.
Measuring the Wrong KPIs? Learn the Elements of ABM Success
Learn about the key performance indicators (KPIs) critical for ABM success and ensure you're tracking the right metrics for meaningful insights and growth.
From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.
Rethinking the Revenue Lead: Striking the Quantity + Quality Balance Battle
Master the balancing act of moving from quantity leads to quality leads in 4 easy steps!
TL;DR of GTM: The Pocket Guide of Must-Know Terms
Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.
How Marketing Operations Can Make the Most of a Multi-Channel MarTech Stack
Our Marketing Operations ebook will show you how you can integrate all your channels into one killer marketing operations strategy.
Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns
A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way
The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn
Discover six proven strategies with RollWorks to boost revenue and navigate economic downturns, illuminating a path to resilient growth.
How to Blend ABM and Demand Gen to Transform Your Revenue Engine
Demand gen and ABM are not mutually exclusive. In fact, the best B2B marketers use both. If you’re all-in on demand gen or ABM tactics, then this eBook is for you.
Multi-Channel, Full Funnel Mapper
Multi-channel is a must-have for cutting through the noise and connecting with your buyers across every stage of their journey. This customizable deck will serve as part inspiration, part education,
Get Obsessed with Customer Success: A Guide to Reaching Revenue Targets Fast
In our eBook, with partner SmartBug, we share our collective thoughts on how effective account-based marketing strategies help with customer retention that will increase your bottom line.
If your marketing and sales teams aren't aligned, the chances you'll hit your business goals are slim to none. And that's where account-based marketing (ABM) comes in.
Marketers can use intent data to their advantage to create better campaigns and content strategies that educate a buyer instead of just forcing them to the end stage.
Learn how to create an effective customer journey map with the RollWorks DIY Customer Journey Map Infographic and get a full picture of each stage.
