If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to sh...
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We’re getting real and showing you how to make ABM work for you (no matter your company’s size or budget).
If your account-based strategy is lacking sales involvement, you’re missing out on huge opportunities to shorten sales cycles, increase conversion rates, and, ultimately, drive more revenue growth.
Whether you love or loathe virtual events, you can probably count on them to hang around a bit longer. So, what can you do to make the most of them?
We teamed up with Chief Marketer to bring you a special report that covers all the basics to lay the groundwork for a strong ABM program — from reaching the right people to nailing the right message.
From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.
In 2021, account-based marketing strategies are going beyond account identification, database quality, and personalized engagement.
According to leading Forrester analysts, interlocking brand and demand advertising components can not only lift pipeline and revenue creation but also improve brand awareness and perception.
Whether you just want to be a better marketer or you’re already shopping for an ABM platform, we’ll guide you through all the decisions you’ll need to make, and the pros and cons of different approach
B2B Marketers have more information at their fingertips than ever before, but how are they using intent data now to position their brand ahead of the competition?
This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. We created it for you to make it yours.
In this special report with Demand Gen Report, we will explore the survey findings to spotlight currents trends in how B2B organizations are supporting aggressive growth plans.
In 3 ABM Plays to Autocorrect Small Team Problems, RollWorks brings you the ultimate guide for small teams who want big growth (no extra budget, time, or people required).
RollWorks, in partnership with Ascend2, fielded the Marketing Technology Implementation Survey.
We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect?
We recently surveyed 215 marketing and sales professionals in a wide variety of industries and asked them what the biggest buzzword was in the B2B sales and marketing space in 2020.
Companies in 2020 are doubling down on ABM as a means of reaching and engaging their current and new target accounts according to the 2020 ABM benchmark study from Demand Gen Report and RollWorks
This special report with Demand Gen Report will uncover new approaches to keep your ABM strategies relevant and effective.
Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It's time to ABMify your demand gen.
B2B advertising is increasing due to COVID-19. We put together a report on how to revamp a digital ad strategy during the pandemic.
Webinar engagement is down across the board. See our tips and tricks for fighting webinar burnout and refreshing your follow-up strategy.