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The B2B Perspective on Using Intent Data

February 18, 2021

B2B Marketers have more information at their fingertips than ever before, but how are they using intent data now to position their brand ahead of the competition?

To help answer this question, RollWorks and Bombora, in partnership with Ascend2, fielded the Using Intent Data Survey. We're covering: 

  • What marketers really think about intent data
  • Where priorities lie for how to use intent data 
  • And the biggest obstacles when using intent data 

Our report, The B2B Perspective on Using Intent Data, exclusively represents the opinions of marketers responding to the survey whose businesses operate in the B2B marketing and sales space. 

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