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How to Become Fluent in ABM: a Pocket Guide to ABM Terms

November 21, 2018

A Pocket Guide to ABM Terms and Strategies

 

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So we created this pocket guide where you’ll see short, easy-to-understand explainers of the most important ABM terms and strategies.

Inside you’ll find:

  • 23 of the most important terms you need to be fluent in ABM

  • Three ABM strategies you can implement today

  • What to watch out for when choosing an ABM vendor

Previous Flipbook
The 2018 State of ABM Report
The 2018 State of ABM Report

The 2018 State of ABM report details advice and best practices from B2B leaders on growing account-based ma...

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