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The ABM Pocket Guide: Key Terms, Concepts, and Strategies

November 21, 2018 Bogdan Zlatkov

The ABM Pocket Guide: Key Terms, Concepts, and Strategies

What’s the difference between a true and a total match rate?

What’s a demand unit—and how do you close more deals with them?

What’s better, cookie-based or IP-based targeting?

With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.

So, we created this pocket guide where you’ll see short, easy-to-understand explanations of the most important ABM terms and strategies.

Inside you’ll find:

  • 23 of the most important terms you need to be fluent in ABM

  • Three ABM strategies you can implement today

  • What to watch out for when choosing account-based marketing vendors

About the Author

Bogdan Zlatkov

Content Marketing @ LinkedIn

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