A Pocket Guide to ABM Terms and Strategies
What’s the difference between a true and a total match rate?
What’s a demand unit—and how do you close more deals with them?
What’s better, cookie-based or IP-based targeting?
With resources spread far across the internet, it can take time to thoroughly understand account-based marketing.
So we created this pocket guide where you’ll see short, easy-to-understand explainers of the most important ABM terms and strategies.
Inside you’ll find:
23 of the most important terms you need to be fluent in ABM
Three ABM strategies you can implement today
What to watch out for when choosing an ABM vendor
About the AuthorMore Content by Bogdan Zlatkov