Forrester’s 2025 State Of Demand, Account-Based, And Customer Marketing report dives into what’s working right now to drive presale, pipeline, and post-sale impact. We’re talking the channels and content that actually engage buyers across the full customer lifecycle.
- 💥 45% of marketing leaders rank digital advertising as the top post-sale engagement channel
- 🎥 Video? Still the MVP—most effective content asset at every stage
- 📊 And if you’re not using the right formats, you’re probably missing out on serious pipeline power
So if you’re building programs to optimize demand, ABM, and customer marketing (aka doing the real work), this report is for you.