×

Want to keep reading?

First Name
Last Name
Country
If applicable, I also consent to having my personal information transferred out of the European Economic Area, Switzerland and/or the United Kingdom to the United States.
Thanks! We hope you enjoy our content.
Error - something went wrong!
   

The State Of Demand, Account-Based, And Customer Marketing: Digital Drives Engagement

June 11, 2025

Forrester’s 2025 State Of Demand, Account-Based, And Customer Marketing report dives into what’s working right now to drive presale, pipeline, and post-sale impact. We’re talking the channels and content that actually engage buyers across the full customer lifecycle.

  • 💥 45% of marketing leaders rank digital advertising as the top post-sale engagement channel
  • 🎥 Video? Still the MVP—most effective content asset at every stage
  • 📊 And if you’re not using the right formats, you’re probably missing out on serious pipeline power

So if you’re building programs to optimize demand, ABM, and customer marketing (aka doing the real work), this report is for you.

Previous Guide
The B2B Growth Guide: Scale Smarter Post-Sale with Predictive AI Signals
The B2B Growth Guide: Scale Smarter Post-Sale with Predictive AI Signals

Learn how predictive AI helps B2B teams drive retention and growth with smarter signals, faster actions, an...

Next Guide
The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn
The Light at the End of the Funnel: 6 Ways to Rebound Revenue in a Downturn

Discover six game-changing strategies for B2B marketers to drive revenue, streamline alignment, and scale A...

Got 5 Minutes? Watch RollWorks in Action

Watch Now