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Slump-Free Summer: 7 Hacks to Heat up Demand

The summer may be heating up, but your sales pipeline may be cooling off.

After travel was put on pause last year, your prospects have pent up PTO and are itching to get off the grid ASAP. So how can marketers reach their prospects when their prospects are, well, unreachable? 

Don’t stress. We’ve got you covered with 7 hacks to drive demand and get through the summer slump-free. Want a quick preview of a few hacks? We knew it:

  • Rethink your summer fun(nel) to focus on brand awareness where it matters
  • Dust off your calculator and rethink your investments to win new, high-fit buyers
  • Turn off your FOMO by tracking high-intent buyers and swooping in before the competition

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

Follow on Linkedin More Content by Caroline Van Dyke, Senior Content Marketing Manager
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