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Six Predictions to Take the Marketing Mystery out of 2021

Caroline Van Dyke, Head of Content

We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect? what will stay, what will go? RollWorks has a mix of research, experts, and no brainer predictions for you to take the mystery out of 2021. The trends are coming:

  • Embracing the blurring lines between marketing & sales (hello, account-based everything)
  • Expecting more from tech’ (AI, ML, Intent, we’re looking at you)
  • Doing more than just 'going digital', by building coordinated, multi-channel programs
  • And much...much more

About the Author

Caroline Van Dyke, Head of Content

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.

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