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Six Predictions to Take the Marketing Mystery out of 2021

We don’t need to repeat it for you: 2020 is almost gone (the good, the bad, the ugly). And with that, comes the mystery of 2021: what can we expect? what will stay, what will go? RollWorks has a mix of research, experts, and no brainer predictions for you to take the mystery out of 2021. The trends are coming:

  • Embracing the blurring lines between marketing & sales (hello, account-based everything)
  • Expecting more from tech’ (AI, ML, Intent, we’re looking at you)
  • Doing more than just 'going digital', by building coordinated, multi-channel programs
  • And much...much more

About the Author

Caroline Van Dyke, Senior Content Marketing Manager

Caroline is a seasoned B2B content strategist with a love for actionable storytelling that helps build brands and inspire buyers. With her own experience launching a start-up’s very first ABM program, she now focuses on helping teams leverage account-based strategies through content at RollWorks. When she’s not busy typing a million words a minute, she can be found getting overly competitive at trivia, hiking with her dog, or watching the latest standup special on Netflix.

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