3 ABM Strategies to Ignite Your Sales Goals This New Year

January 24, 2024

If your sales are slowing down as winter slowly sets in and your prospects are winding down for the holiday season—don't worry. We'll guide you through a prosperous New Year with these 7 ABM strategies to ignite your sales goals. 

At RollWorks, we're no strangers to the ebbs and flows of the business cycle, and as we wave goodbye to another year, we're already eyeing the horizon for what's next. The new year is a beacon for change, and with it comes the annual migration of professionals taking time off to recharge and reset. This seasonal shift isn't just about popping champagne and making resolutions; it's a critical time for marketers to recalibrate their strategies.

So, let's unwrap some tactics to ensure that when the ball drops, your marketing efforts don't.

Tactic #1: Embrace the New Year Narrative

The new year is synonymous with new beginnings, and that's a powerful narrative to weave into your marketing efforts. With your audience potentially disengaging from their inboxes and engaging with family and festivities, it's prime time to keep your brand top-of-mind. This isn't the season to go silent; it's the season to get creative with your channels. Think social platforms where your audience is likely to engage in a more relaxed setting—yes, even LinkedIn might be more casual as the year winds down.

Tactic #2: Turn OOO into OMG

Out of office replies are more than just digital door signs; they're nuggets of intel. These auto-responses can help you plot out a roadmap for re-engagement, giving you the when and who for follow-ups. But here's a RollWorks twist: don't just wait for the OOO to roll in; anticipate it. Align your marketing and sales teams to craft automated sequences that sync up with your prospects' return dates. And when they're OOO? Engage their stand-ins with a touch of new year cheer—a thoughtful gesture can turn a temporary contact into a lasting connection.

Tactic #3: Get Tangible with Direct Mail

As the confetti settles and your audience shuffles back to their desks or home offices, it's the perfect moment to surprise and delight with direct mail. We're not talking about your garden-variety branded swag. Think personalized planners to start the year off organized, or wellness packages to promote a healthy start—items that say, "We're here to help you crush your new year goals."

As we toast to the new year, remember that it's not just a time for personal resolutions; it's a ripe opportunity for marketing revolutions. So, let's roll up our sleeves and turn the calendar's page together, ready to write the next chapter in our marketing playbook. Here's to a year of innovation, connection, and growth. Cheers to that!

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