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When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data

Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?

We teamed up with Intelligent Demand to cover all the basics of data and more, including:

  • The key signals you should look at to make strategic decisions
  • What data to dig into and what data to ignore 
  • Intent, engagement, and fit data — what matters, when? 

Download When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data now to learn how the right data can fuel your smart marketing investments. 

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