Identification

Content related to identifying and building ICPs, TALs

  • Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    Aligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange

    The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.

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  • [Template] How to use an ideal customer profile template to develop your ABM strategy

    [Template] How to use an ideal customer profile template to develop your ABM strategy

    Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...

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  • Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

    Introducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs

    RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.

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  • The Big Book of ABM Campaigns

    The Big Book of ABM Campaigns

    Take a peek at these 5 ABM campaigns to see how top companies are running display, direct mail, email, and other multi-channel ABM campaigns. See real ABM campaigns complete with results and pictures.

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  • Account-Based Marketing with RollWorks

    Account-Based Marketing with RollWorks

    If you're like 80% of B2B marketers who understand the value of account-based marketing (ABM) but aren't sure what features to look for and how to apply it to your business, then this guide is for you

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  • The 2018 State of ABM Report

    The 2018 State of ABM Report

    The 2018 State of ABM report details advice and best practices from B2B leaders on growing account-based marketing programs. See examples of how others are offering hyper-personalized experiences.

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  • 9 ABM terms you must know to try ABM today

    9 ABM terms you must know to try ABM today

    What’s the difference between a true and a total match rate? What’s a demand unit—and how do you close more...

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  • The ABM metrics that will make your ABM trial successful

    The ABM metrics that will make your ABM trial successful

    Before you make the decision of putting a full ABM strategy in place, you’ll likely first want to start with...

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  • The ultimate checklist for all things ABM

    The ultimate checklist for all things ABM

    What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot....

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  • How to Become Fluent in ABM: a Pocket Guide to ABM Terms

    How to Become Fluent in ABM: a Pocket Guide to ABM Terms

    In this pocket guide we’ve assembled 23 of the most important account-based marketing terms you need to know to implement ABM. We’ve also added ABM strategies and tactics that you can start using now.

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  • Playing with FIRE at Marketo Summit is a good thing?

    Playing with FIRE at Marketo Summit is a good thing?

    “First they ignore you, then they laugh at you, then they join you.” Whether it’s a small upstart  fighting for...

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  • Back to Marketing School: Personalized Marketing51:20

    Back to Marketing School: Personalized Marketing

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  • 7 simple ways to get sales to support ABM

    7 simple ways to get sales to support ABM

    Account-based marketing (ABM) is not only changing B2B marketing strategy, but also B2B sales as a whole. When marketing and...

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  • This is the B2B data you’ve been waiting for

    This is the B2B data you’ve been waiting for

    Growing a business today means engaging with your customers where and when they want to hear from you. For B2B...

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  • A Deep Dive into Account Fit: How to Build your Target Account List44:34

    A Deep Dive into Account Fit: How to Build your Target Account List

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  • 4 Target account list tips (we learned the hard way)

    4 Target account list tips (we learned the hard way)

    I’ve given 20+ presentations on how to implement ABM and have shown a version of the slide below every single...

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  • How to Streamline your Digital Marketing with the Right Data28:38

    How to Streamline your Digital Marketing with the Right Data

    Does your digital ad program involve a lot of guesswork? Learn how to use the right data to create a smarter display and social ad strategy that methodically improves your results.

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  • ABM Match Rates Explained

    ABM Match Rates Explained

    According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. So...

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  • How to get executives to buy into an ABM program

    How to get executives to buy into an ABM program

    When people think about account-based marketing (ABM) and lead generation, they usually place them on opposite sides of the spectrum....

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  • Back to Marketing School: Advanced Persona-Based Marketing41:45

    Back to Marketing School: Advanced Persona-Based Marketing

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