Identification
Content related to identifying and building ICPs, TALs
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2:10Watch VideoProduct Snapshot: Identifying In-Market Accounts
Get an inside look at RollWorks' innovative product feature for identifying in-market accounts, designed to supercharge your ABM strategy and accelerate growth.
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Read FlipbookNo-Fail ABM at Scale: 1:1, 1:Few, & 1:Many
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Read Flipbook
When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data
Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?
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20:06Watch VideoBuild your ABM Plan in 3 Steps
In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.
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Read ArticleGetting Intentional with Intent Data: How to Overcome the Most Common Challenges
A guide to leveraging intent data effectively, where we overcome common ABM challenges and provide strategic insights for intentional B2B marketing.
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Read ArticleHow to Build B2B Target Audiences for a Marketing Campaign
Discover how to craft robust B2B target audiences for your marketing campaigns by understanding various audience dimensions and building custom audiences from scratch, ensuring meaningful engagement.
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55:57Watch VideoBack to Basics: How to Nail Your ABM Audiences
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Read Flipbook
The Complete B2B Audience Building Workbook
From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.
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Read ArticleThe 32 Best Ways to Generate More B2B Sales Leads
Discover how to create new connections & get more B2B sales leads for your business with our list of 32 effective B2B lead generation strategies here.
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Read ArticleHow to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps
A well-thought-out account-based marketing plan can impress stakeholders & boost revenue. Discover how to create an ABM project plan in 5 steps here.
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33:12Watch VideoWorkshop: How to Build your ABM Plan
Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!
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19:57Watch Video9 Secrets to Identifying and Engaging High Intent Accounts
Join NS1, RollWorks, and Bombora as they reveal nine secrets to identifying and engaging high-intent accounts, optimizing your ABM strategy for peak performance.
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Read ArticleThe ABCs of ABM: Your Expert Guide to Constructing a Top-Performing Target Account List
A comprehensive guide to constructing an effective B2B Target Account List (TAL), essential for sales and marketing teams focused on delivering significant revenue growth.
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Read ArticleThe Case for Intent: Quick Wins to Transform Your ABM
While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?
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Read ArticleWhat is a Named Account List? (And Why It's Crucial for B2B Organizations)
A named account is a company that your business has identified as a qualified prospect. Find out why B2B marketers are getting more focused with named account lists.
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Read ArticleHow to Build a B2B Contacts List for an ABM Campaign
Learn expert tips on building an effective B2B contacts list for your ABM campaign and targeted strategies.
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Read Article4 Challenges of Target Account Selection for ABM (and what to do about it)
Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.
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Read Article7 Mistakes to Avoid When Building Your Ideal Customer Profile
If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.
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![[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkODNlMzMzZDY5NjIucG5nJnZlcnNpb249MDAwMCZzaWc9MGM1NGEzNDhlODRmZWY4MDZmYTk5YjkyZDY1ZjJiOGQ%25253D&size=1&version=1695304427&sig=4c382e9e06deecc1597b1702d66ac07e&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng
Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
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Read ArticleNEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning
We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
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