Identification

Content related to identifying and building ICPs, TALs

  • Product Snapshot: Identifying In-Market Accounts2:10

    Product Snapshot: Identifying In-Market Accounts

    Get an inside look at RollWorks' innovative product feature for identifying in-market accounts, designed to supercharge your ABM strategy and accelerate growth.

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  • No-Fail ABM at Scale: 1:1, 1:Few, & 1:Many

    No-Fail ABM at Scale: 1:1, 1:Few, & 1:Many

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  • When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data

    When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data

    Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?

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  • Build your ABM Plan in 3 Steps20:06

    Build your ABM Plan in 3 Steps

    In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.

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  • Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    Getting Intentional with Intent Data: How to Overcome the Most Common Challenges

    A guide to leveraging intent data effectively, where we overcome common ABM challenges and provide strategic insights for intentional B2B marketing.

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  • How to Build B2B Target Audiences for a Marketing Campaign

    How to Build B2B Target Audiences for a Marketing Campaign

    Discover how to craft robust B2B target audiences for your marketing campaigns by understanding various audience dimensions and building custom audiences from scratch, ensuring meaningful engagement.

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  • Back to Basics: How to Nail Your ABM Audiences55:57

    Back to Basics: How to Nail Your ABM Audiences

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  • The Complete B2B Audience Building Workbook

    The Complete B2B Audience Building Workbook

    From finding your ICP to building your TAL and segmenting your audiences — The Complete B2B Audience Building Workbook is here to help you nail everything B2B audiences.

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  • The 32 Best Ways to Generate More B2B Sales Leads

    The 32 Best Ways to Generate More B2B Sales Leads

    Discover how to create new connections & get more B2B sales leads for your business with our list of 32 effective B2B lead generation strategies here.

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  • How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    How to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps

    A well-thought-out account-based marketing plan can impress stakeholders & boost revenue. Discover how to create an ABM project plan in 5 steps here.

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  • Workshop: How to Build your ABM Plan33:12

    Workshop: How to Build your ABM Plan

    Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!

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  • 9 Secrets to Identifying and Engaging High Intent Accounts19:57

    9 Secrets to Identifying and Engaging High Intent Accounts

    Join NS1, RollWorks, and Bombora as they reveal nine secrets to identifying and engaging high-intent accounts, optimizing your ABM strategy for peak performance.

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  • The ABCs of ABM: Your Expert Guide to Constructing a Top-Performing Target Account List

    The ABCs of ABM: Your Expert Guide to Constructing a Top-Performing Target Account List

    A comprehensive guide to constructing an effective B2B Target Account List (TAL), essential for sales and marketing teams focused on delivering significant revenue growth.

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  • The Case for Intent: Quick Wins to Transform Your ABM

    The Case for Intent: Quick Wins to Transform Your ABM

    While marketers have more data at their fingertips than ever before, how do they determine what’s most useful for running efficient B2B plays? How can intent data transform ABM?

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  • What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    What is a Named Account List? (And Why It's Crucial for B2B Organizations)

    A named account is a company that your business has identified as a qualified prospect. Find out why B2B marketers are getting more focused with named account lists.

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  • How to Build a B2B Contacts List for an ABM Campaign

    How to Build a B2B Contacts List for an ABM Campaign

    Learn expert tips on building an effective B2B contacts list for your ABM campaign and targeted strategies.

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  • 4 Challenges of Target Account Selection for ABM (and what to do about it)

    4 Challenges of Target Account Selection for ABM (and what to do about it)

    Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.

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  • 7 Mistakes to Avoid When Building Your Ideal Customer Profile

    7 Mistakes to Avoid When Building Your Ideal Customer Profile

    If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.

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  • [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    [Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng

    Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?

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  • NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    NEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning

    We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.

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