Identification
Content related to identifying and building ICPs, TALs
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Read ArticleWhat is a Named Account List? (And Why It's Crucial for B2B Organizations)
Find out why B2B marketers are moving away from casting a wide net, and getting focused with named account lists. Instead of relying on the right accounts to find you, it's time to find them.
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Read ArticleHow to Build a B2B Contacts List for an ABM Campaign
If developing a B2B contacts database has been holding you back from getting started with ABM, you’ve come to the right place. We'll show you how to get in front of the right buying committee.
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Read Article4 Challenges of Target Account Selection for ABM (and what to do about it)
Having trouble with your account selection process for ABM? You've come to the right place. With these four fixes, you'll be running winning ABM in no time. Get started now.
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Read Article7 Mistakes to Avoid When Building Your Ideal Customer Profile
If you’ve overlooked or struggled to build an ICP, then you’re in the right place. Start by avoiding these 7 common mistakes, and you'll be ready to get off the ground and running with better ABM.
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![[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVkODNlMzMzZDY5NjIucG5nJnZlcnNpb249MDAwMCZzaWc9MGM1NGEzNDhlODRmZWY4MDZmYTk5YjkyZDY1ZjJiOGQ%25253D&size=1&version=1587496106&sig=3e001730cf8c80c0c149813d47a9f6bc&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Q&A] AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng
Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a take on AI. But what does it mean for the future of ABM?
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Read ArticleNEW from RollWorks: Score and Prioritize Target Accounts with Machine Learning
We're thrilled to announce our latest feature, account scoring, rounding out our Identification Solution. With the power of machine learning, account-based teams can now score and prioritize accounts.
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Read ArticleHow to Uplevel Your Target Account Selection Process for ABM
Before you can even begin to think about ABM, you need to be sure you're identifying and targeting the right accounts. Find out how you rank today, and how to create a winning target account list.
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Read FlipbookThe ABM Readiness Assessment: See where you rank and how to uplevel
Ready to uplevel your account-based strategy? No matter where you rank on our ABM Readiness Assessment, we'll guide you through best practices to become a winning account-based marketer. Get assessed.
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Read ArticleThe Top 5 ABM Tactics to Try in 2019
Looking to get started or take your ABM to the next level? These top 5 ABM tactics to try will get you off in the right foot for the rest of 2019. Get started now.
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Read ArticleAligning Sales and Marketing Teams with the RollWorks ABM App on Salesforce AppExchange
The RollWorks ABM App allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts.
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55:16Watch VideoThe ABCs of ABM: Drift + RollWorks
We brought together Mark Kilens (Drift) and Ali Biggs (RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI
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![[Template] How to use an ideal customer profile template to develop your ABM strategy](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjOTE3NDYzNWVlMjMucG5nJnZlcnNpb249MDAwMCZzaWc9NDllNDY0ZDY1OTcxMmQ0OTFjMWQ1MjY1ZGZjZmVmZDM%25253D&size=1&version=1587496106&sig=e39f2f8f587e4b61cd58f753145ba884&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Template] How to use an ideal customer profile template to develop your ABM strategy
Defining your ICP doesn't have to be difficult, just rely on our ideal customer profile template. With so much resting on your ICP, be sure...
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Read ArticleIntroducing RollWorks’ Newest Identification Solution to Strengthen Account-Based Programs
RollWorks' Identification Solution enables revenue teams to build a winning account-based strategy by choosing the right targets, reaching more contacts, & winning more accounts. Take the lead today.
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Read Flipbook
The Big Book of ABM Campaigns
Take a peek at these 5 ABM campaigns to see how top companies are running display, direct mail, email, and other multi-channel ABM campaigns. See real ABM campaigns complete with results and pictures.
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Read Flipbook
Account-Based Marketing with RollWorks
If you're like 80% of B2B marketers who understand the value of account-based marketing (ABM) but aren't sure what features to look for and how to apply it to your business, then this guide is for you
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Read Flipbook
The 2018 State of ABM Report
The 2018 State of ABM report details advice and best practices from B2B leaders on growing account-based marketing programs. See examples of how others are offering hyper-personalized experiences.
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Read Article9 ABM terms you must know to try ABM today
What’s the difference between a true and a total match rate? What’s a demand unit—and how do you close more...
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Read ArticleThe ABM metrics that will make your ABM trial successful
Before you make the decision of putting a full ABM strategy in place, you’ll likely first want to start with...
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Read ArticleThe ultimate checklist for all things ABM
What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot....
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Read Flipbook
The ABM Pocket Guide: Key Terms, Concepts, and Strategies
In this pocket guide we’ve assembled 23 of the most important account-based marketing terms you need to know to implement ABM. We’ve also added ABM strategies and tactics that you can start using now
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